How virtual tours can help your business
During lockdown, we all became used to interacting with the world via our computer screens. While not as good as the real thing, it allowed us to keep in touch with friends and family, go to parties, work from home, go to meetings and go shopping.
Many people discovered virtual tours which allowed them to visit diverse tourist attractions like the UK Parliament, Stonehenge or Buckingham Palace, as well as explore far-flung places like Machu Picchu, the Great Wall of China or the Statue of Liberty, all from the safety and comfort of home.
Virtual tours are much more than just fun or educational. Taking a virtual tour of a tourist attraction is likely to make you want to visit the real thing (whenever it will be possible). Used as an experiential sales tool, virtual tours can really help your business, especially in the uncertain times we live in when visits in person are less practicable. Virtual tours are the ultimate in social distancing!
Enhances your Google rankings
The popularity of virtual tours means that when people log on to your website, they are likely to spend more time on it and make repeated visits. This is excellent news for your organic search rankings – your brand will climb the Google search rankings and gain a much wider audience as a result.
Great for estate agents and property developers
3D video tours are particularly useful when it comes to selling property. Giving potential buyers the opportunity to do a virtual walk-through will help increase interest in the property at the same time as weeding out those who just want to be nosey. This gives your sales staff the confidence that anyone who does request an actual viewing is already extremely interested in the property, and they will not be wasting their time and energy on people who never had any intention to buy.
Virtual tours of properties can even result in direct sales, especially from buy-to-let investors or those who are geographically distant.
Other businesses that could benefit
Giving people the ability to view your premises before they visit can be extremely helpful for a number of different businesses. If you run a restaurant, for example, diners can get a much better idea of what they will experience when they’re there, which could make the difference in them deciding to book with you rather than somewhere else.
Retail stores can also benefit from these virtual tours, especially when potential customers might be worried about social distancing, as it will give them an indication of the amount of space you have, e.g. wide aisles that will enable them to stay distant from other customers. If you have taken extra precautions in the wake of the coronavirus, such as installing hand sanitiser stations, one-way systems, signage, etc., a virtual tour will reassure customers that they will be as safe as possible.
Are your premises accessible?
Visiting any public building can be a challenge for people with mobility problems, so having a virtual tour of your premises available allows them to assess its suitability in advance. For example, hotels can give tours that include their disabled rooms, and leisure organisations and tourist attractions can showcase their facilities, giving people the peace of mind they need to visit and – importantly – spend money!
Contact us for more information about creating 3D Video Tours of your premises.