In 2020, producing high-quality video for promotional ads is the most requested service, especially when the main focus and alternative to standard video is animation!
Currently, the main functionality of promoting an animated video, is the fact that it can be analysed when running an advert as well as gives full insight in terms of view rates %, bounce rate % and engagement rate %.
The animation is definitely eye-catching – but avoid typical animation video duplications, as happens in the thousands of videos available on the internet.
When running paid ads, it can be very helpful on platforms such as Instagram or Facebook. Animation videos allow the advertisers to reduce effectively the cost per click, making it lower compared to standard video advertisement of YouTube or Vimeo, for example. It guarantees a higher quality score for the adverts due to the higher percentage of engagement.
See previous animated creations we have developed for our clients.
Contact us if you need any help in creating corporate videos in London and surrounding areas. We would be happy to help!