Brand Story Animated Campaign - We Are Tea

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Our Work
Brand Video - We Are Tea - B2C

The Client's Challenge

We are Tea are on a mission to break down the barriers to speciality tea and to make it a little less daunting for our customers. Our focused range meets the ever-changing needs of the modern-day tea drinker.

They hadnt invested in video and with their focus on new business and becoming the best loved english tea brand they needed to get eyeballs on their products. They approached mhf to produce a brand video that tells the consumer what 'we are tea' is all about iwht a focus on whole leaf, ethical, independent, great tasting tea!

Stop Motion Animation Video

Filmed in our studio using a lightbox and small movements captured on film - this video makes up the Hero piece of the We Are Tea Campaign

Our Approach

We wanted to show the We Are Tea brand in a fun and unpatronising way that would stand out in its market.
We created a Hero video made using stop frame animation showing a tea being brewed using the We Are Tea infuser
We created a series of short animated social media videos creating a character or feeling around each blend of tea.