BVExpo 2019

The Client

BVExpo is the UK’s largest broadcast, production and media tech event. Their aim is to help their customers transform the world of media and entertainment with original ideas and ground-breaking innovations.

The Challenge

BVExpo live and breath production, and is home to some of the biggest and brightest Production Companies in the UK and the world. This year, they wanted to go even further with their video content, producing a suite of highlights videos and testimonials to help make this show the biggest yet and set the 2020 show up for a sell out.

Our Approach

We shot and edited highlights videos on Day 1 and Day 2, which were sent out as mailers and posted on social to drive visitor numbers on the following days. These included highlights of talks, workshops and soundbites from key people in the industry. Throughout the event we also interviewed visitors and 8 BVE exhibitors, to hear from them why BVE is such an important event for them and their businesses.

To provide BVE with further video marketing content, prior to the event we filmed a Behind The Brands video with BVE sponsor M2A Media. This video discussed what their CEO was going to be talking about, what they’re up to in 2019 and why BVE is a great place for them to find new opportunities.

The Results

BVE’s 2019 content was a huge success, achieving record numbers within their events group and driving record visitor numbers to the event. The content will go on to assist with promoting BVE’s bigger-than-ever 2020 event.