We shot and edited highlights videos on Day 1 and Day 2, which were sent out as mailers and posted on social to drive visitor numbers on the following days. These included highlights of talks, workshops and soundbites from key people in the industry. Throughout the event we also interviewed visitors and 8 BVE exhibitors, to hear from them why BVE is such an important event for them and their businesses.
To provide BVE with further video marketing content, prior to the event we filmed a Behind The Brands video with BVE sponsor M2A Media. This video discussed what their CEO was going to be talking about, what they’re up to in 2019 and why BVE is a great place for them to find new opportunities.