The Client

Canon are a long standing client of our agency partner and their Digital Transformation team are positioning Canon as a thought-leader in how businesses can best transition to digital.

The Challenge

Canon wanted to turn an infographic into engaging animated content which would spread their messaging on Digital Transformation around the world. This meant creating different versions for different regions and a full animation as well as social friendly cut-downs.

Our Approach

Our partner came to us with the infographic and a rough script, which we adapted into a storyboard for the main animation. We then created the full centrepiece animation and two 30 second cut-downs, all of which were translated into 17 different languages.

The Results

The MHF Creative team have been fantastic in delivering great projects (sometimes with very short timelines) and have been great to work with in terms of solution-focused when needed, delivering on time and within budget and generally being willing to go the extra mile.

Alice Beynon, Senior Account Director, Unlimited Group