The Client

CASS Art is the UK’s largest independent art supplies shop, with stores around the country and online. CASS Art is on to fill every town with artists and is committed to encouraging everyone to realise their creative talents by providing the world’s top quality materials at the guaranteed best prices.

The Challenge

CASS Art needed a brand video to convey their values, their offering and their mission to fill every town in the UK with artists. In an industry where style and creativity are paramount, they were keen to create something fast paced, punchy and high impact.

Our Approach

We decided the best people to pass judgement on CASS Art were artists themselves. With this in mind, we filmed VoxPop interviews with artists who worked with CASS, shopped at CASS and were involved in CASS Art’s various art initiatives. Along with footage we shot at their flagship Islington store, these CASS Art evangelists became the bedrock of a punch brand video, supported with motion graphics borrowing from CASS Art’s iconic branding.

The Results

CASS Art were incredibly pleased with the final video, sharing it on their website and social channels. CASS enjoyed working with us and thought highly enough of our video work to invite us to film a number of their stunning events which can be viewed below.