Coca Cola

The Client

Coca Cola is a little known fizzy drinks brand whose internal communications team wanted to celebrate their ‘Share A Coke With’ marketing campaign.

The Challenge

Coca Cola wanted to celebrate the success of the most successful marketing campaign of it’s time with a video. They wanted to incorporate live action footage, animation, user generated content and motion graphics to create a hero piece which summed up the campaign and it’s success.

Our Approach

We collated all of the various footage and assets into the video you see above, utilising motion graphics and animation to bring user generated content and statistics to life.

The Results

The content was part of the most successful marketing campaign in the world, with more than 350 million impressions on social media and the highest campaign recognition ever seen. Our video was played at Coca Cola’s annual general meeting and emailed to everyone involved in the campaign.