Pure London SS18

The Client

Pure London are the UK’s number one leading fashion trade event, bringing together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments. The event welcomes over 17,000 visitors through its doors at Olympia London and features over 1,300 womenswear, menswear and kids wear collections and 160 garment and fabric suppliers from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan.

The Challenge

Pure London wanted to create a suite of content to engage their audience in the event and market and sell the next event. This content therefore had to include a highlights, testimonials and to establish Pure as a thought leader in the fashion industry, a brand video outlining their current Power of One sustainable initiative.

Our Approach

We shot and edited the Day One Highlights Video above on the first day of the event, which was sent out in a mailer and uploaded to social to drive attendance on the second and third day.

On the next two days, we shot a series of exhibitor testimonials, visitor interviews and interviews with the Pure London team. From these we created 12 exhibitor testimonials, a visitor testimonial and a brand video for Pure London’s Power of One sustainable initiative.

The Results

This was our first time working with MHF and it was such a pleasure. Not only were the whole team very professional, hardworking and took the stress out of filming on site, they were very fun to work with which made the process a lot easier.

Lucy Green, Senior Marketing Executive