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Recruitment & Employer Brand

Recruitment Video Production Agency for Employer Brand & Better Hiring

MHF Creative is a London-based recruitment video production agency and employer brand video agency working with HR, talent acquisition and employer brand teams across the UK. We create employer brand films and hiring campaign content that help the right candidates self-select, clarifying your EVP, improving application quality, and strengthening hiring confidence before the first interview.

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What is a recruitment video production agency?
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A recruitment video production agency plans, films and produces employer brand and hiring campaign content designed to improve hiring outcomes. This includes employer brand films, EVP videos, careers page content and recruitment campaign assets that show what it is genuinely like to work at an organisation. At MHF Creative, we structure recruitment video production around EVP clarity, candidate psychology and modular distribution, helping talent teams improve application quality and make better hiring decisions.

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Recruitment & Employer Brand Video Showreel

A short look at the recruitment and employer brand films we create for hiring campaigns, EVP positioning and careers content.

Recruitment & Employer Brand

What Is Recruitment Video Production?

Recruitment video production turns your employer brand into clear, believable content candidates can use to decide. It’s not “culture theatre”, it’s structured storytelling that improves self-selection, reduces mismatch, and supports better hiring outcomes.

EVP Clarity
A simple, repeatable answer to “why work here?”, grounded in reality, not slogans.
Candidate Self-Selection
Help the right people lean in and the wrong people opt out, before the first call.
Application Quality
Attract better-fit applicants by showing the role, the team, and what “good” looks like.
Employer Brand Credibility
Build trust through consistent, interview-led storytelling across careers pages, LinkedIn, and hiring campaigns.
WHO IT’S FOR

Built for the people who own hiring outcomes.

If you’re responsible for attracting the right candidates, aligning stakeholders, and improving application quality — this is designed for your reality.

01 HR
HR Directors
When you need employer brand clarity, stakeholder confidence, and a recruitment video system that supports multiple roles without turning into a content treadmill.
EVP clarity Internal alignment Careers pages
02 Talent
Talent Teams
When you’re hiring at pace and need role clarity, faster shortlisting, and films that help the right candidates self-select before the first interview.
Role reality Better fit Short cutdowns
03 Brand
Employer Brand Managers
When you need premium production that still feels human — and a modular library you can deploy across LinkedIn, careers, campaigns and internal comms.
Brand consistency Modular edits LinkedIn-ready
04 Scale
Growth-stage hiring teams
When you’re scaling headcount and need recruiting content that can flex with new roles, new locations, and shifting priorities — without rebuilding from scratch each time.
Hiring scale Repeatable system Fast turnaround
Not sure which recruitment video format fits your hiring challenge? We’ll recommend the right approach based on role reality, EVP and distribution.
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Grays Inn Logo, employer branding video partner in legal services
Klarna Logo, Corporate storytelling partner
Etsy Logo, Corporate storytelling client
Use cases

Recruitment Video formats we produce

Recruitment video production covers a handful of strategic formats, each designed to clarify your employer brand, improve candidate self-selection, and lift application quality.

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Employer Brand Films (EVP Overview)
A clear “why work here” story candidates can trust.
✓
“Day in the Life” Role Videos
Practical clarity that reduces mismatch and drop-off.
✓
Hiring Manager & Leadership Messages
Credible context: what success looks like, and why it matters.
✓
Team Culture & Values Stories
Human proof of your culture, not slogans on a wall.
✓
Recruitment Campaign Video Assets (Paid + Organic)
Modular cuts for LinkedIn, job ads, careers pages and retargeting.
Employer brand and recruitment video production planning meeting: informal team discussion shaping EVP and hiring messaging
Employer brand clarity starts before filming, aligning EVP, roles and candidate expectations.
Strategy first

Before we film,
we define the employer story.

Recruitment video production is employer brand communication, not content for content’s sake. We shape the message before cameras are involved.

That means aligning on EVP, candidate psychology, hiring priorities and distribution context (careers page, LinkedIn, job ads, internal comms) so the films support better hiring outcomes and feels true to your culture.

Recruitment alignment framework
Hiring Objective
What are you trying to improve? Application quality, volume, role awareness, retention-fit, or speed-to-hire?
Candidate Audience & Context
Who is this for and where will they see it? Careers site, LinkedIn, job ads, referral comms, or hiring events.
EVP & Employer Brand Truth
What should candidates believe after watching? Values, culture signals, growth path, role reality, and “what good looks like”.
Content System & Investment Level
We calibrate filming time, locations, edit depth and cut-downs around the investment you’re making, so outputs match ambition and distribution.
Recruitment video production strategy includes EVP definition, hiring objectives, candidate audience alignment, distribution planning, employer brand positioning and investment calibration before filming begins.
Further reading
Learn how to plan recruitment video production that improves application quality, strengthens employer brand (EVP), and supports hiring campaigns.
Read: Recruitment Video Strategy Guide
Behind-the-scenes corporate video interview setup with camera, lighting and crew during a recruitment or employer brand film shoot
Production Approach

Recruitment filming that feels natural, structured and real.

Recruitment video production works best when people feel like themselves. We design filming environments that reduce performance pressure and surface genuine insight, so candidates see the work, the expectations and the culture clearly.

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Small, distraction-free crew
Keeps the room calm so people speak naturally.
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Structured interview design focused on EVP
Prompts that surface real culture signals, not rehearsed lines.
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Clear articulation of role expectations
So the right candidates lean in — and mismatch drops off.
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Cinematic, brand-aligned finish across all outputs
A consistent look across careers pages, LinkedIn and campaigns.
Discuss Your Recruitment Video
Recruitment work

Employer brand films built for clarity, self-selection, and better hiring outcomes.

A selection of recruitment video production and employer branding films, including EVP films, culture stories, and role-led recruitment videos for hiring. Each project is designed for real distribution across careers pages, LinkedIn, and campaign cutdowns (without turning the page into a “case studies” hub).

RMS — Global EVP film

EVP video showing culture across continents

Filmed across Melbourne and San Diego to show the global nature of the company, with interviews in each location, plus additional filming at a key customer event in Melbourne to add real-world energy and credibility.

Format: EVP + team interviews
Built for: careers page + LinkedIn + cutdowns
Production note: two days filmed in Melbourne (HQ + customer event) and one day filmed in San Diego to capture the global team and culture.
Evelyn Partners — Senior female leaders

Recruitment video designed to attract senior female leaders

A leadership-led recruitment film designed to show how Evelyn Partners is different to the Big 4 consultancy firms — with a focus on credibility, culture signals, and what “support” looks like in practice.

Format: leadership interviews + narrative edit
Built for: recruitment campaigns + careers pages
Outcome focus: strengthen employer brand credibility for senior candidates and reduce “Big 4 sameness”.
Gray’s Inn — London

Employer brand film on career paths for barristers

A recruitment and employer branding film focused on career paths in law — built around the lived experience of barristers and the alumni network of Gray’s Inn in London.

Format: interview-led brand story
Built for: awareness + recruitment + community trust
Outcome focus: make the path feel navigable, credible and human — especially for early-career candidates.
S&W — Values & culture

Culture and values film designed for hiring

A recruitment-focused culture film built to show how values show up in day-to-day work — giving candidates a clearer sense of the environment, expectations, and what it feels like to be part of the team.

Format: culture story + interviews
Built for: careers pages + internal advocacy + campaigns
Outcome focus: help candidates self-select by showing culture signals that feel concrete, not abstract.
Want recruitment video production that feels calm, structured and credible — built for employer brand and real distribution?
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Outcomes

Trusted when hiring decisions actually matter.

Recruitment video production is used when application quality, role-fit and employer brand credibility affect real outcomes. We’re brought in when teams need a calm process, a clear EVP narrative, and recruitment films that perform across careers pages, LinkedIn and hiring campaigns.

Typical contexts include: employer brand repositioning, hard-to-hire roles, multi-location hiring, rapid growth phases, and candidate drop-off reduction.
Higher-quality applications
Clear role reality + culture signals that help the right candidates self-select before applying.
Stronger employer brand credibility
Employer branding films that feel believable — consistent message, consistent tone, consistent proof.
Clear EVP and internal alignment
A shared employer narrative that keeps HR, hiring managers and leadership pulling in the same direction.
Multi-channel hiring performance
Built for careers pages, LinkedIn, job ads, onboarding, referral comms and hiring events — with modular cut-downs.
If you’re hiring for roles where fit matters, we’ll help you shape the right recruitment film and rollout.
Book a Discovery Call
How it works

A structured approach to employer brand video.

Recruitment video production shouldn’t be sold in tiers. We structure each engagement around the role reality, your employer brand (EVP), candidate psychology, distribution context, and the level of investment you’re prepared to put behind it — so the outcome matches the hiring ambition.

Step 01
Strategy
EVP + hiring narrative definition
Define the employer story candidates need, what success looks like in the role, and the decision you want the right people to make. We also map where the content will live: careers pages, LinkedIn, job ads, referrals, or hiring events.
Step 02
Filming
Interview-led recruitment filming
A calm, minimal-crew setup designed to keep people natural. We direct interviews to surface credible culture signals, role clarity, and leadership intent — without “performance mode”.
Step 03
Hero film
Flagship employer brand film (EVP)
The central film shaped for trust: clear narrative arc, believable messaging, and culture proof that feels specific. This becomes the anchor asset for careers pages and recruitment campaigns.
Step 04
Rollout
Modular cutdowns for hiring channels
Edits shaped for where candidates actually see the message: LinkedIn, job ads, careers pages, onboarding, referrals and events. The aim is consistent employer brand signals across the full hiring journey.
Optional: ongoing recruitment + employer brand content
If you’re hiring continuously, we can build a repeatable content system: quarterly capture days, role campaigns, leadership updates, and a library of modular assets that stays current as teams and priorities change.
Want to map the right structure for your recruitment video production? Confidential conversation. Response within 24 hours.
Discuss your recruitment film
This framework describes how MHF Creative structures recruitment video production: EVP and hiring narrative definition, interview-led filming, a flagship employer brand film, and modular distribution edits for careers pages, LinkedIn and recruitment campaigns.
Recruitment Video Production

Built around the candidate. Designed for better hiring.

Every employer brand and recruitment film we create is reverse-engineered from who you want to attract, what they care about, and the perception you want them to leave with.

Human-first filming
Small crews. Calm direction. A safe filming space where people can think clearly and speak naturally — so your employer brand feels credible, not scripted.
Built for hiring reality
We understand internal approvals, stakeholder nuance and time pressure. Recruitment video production needs to move at pace without losing clarity.
Full rollout capability
EVP films, role videos, photography, animation and social cutdowns — structured for careers pages, LinkedIn and recruitment campaigns.
Plan your recruitment video
RECRUITMENT & EMPLOYER BRAND

Recruitment video questions, answered properly.

The practical questions HR, Talent and Employer Brand teams ask before choosing a recruitment video production agency or employer brand video agency — answered in plain English.

01 What does a recruitment video production agency do?
A recruitment video production agency plans, films and edits employer brand and hiring content that helps the right candidates self-select. Typical deliverables include EVP films, role videos (day-in-the-life), hiring manager videos, team spotlights, and modular cutdowns for careers pages, LinkedIn and job ads.
02 What’s the difference between an EVP film and a recruitment campaign video?
An EVP film is the “belief” layer — it builds trust in the employer brand and clarifies what you stand for. A recruitment campaign video is designed to convert: it makes the role feel clear, real and worth applying for. A good employer brand video agency will design both so they work together (without feeling like two different brands).
03 What types of recruitment videos should we create first?
Most teams get the best return from a small, focused set: a hero EVP film (careers page), 1–2 role videos (role clarity), and modular campaign cutdowns (LinkedIn + job ads). If you’re hiring senior roles, add a leadership or hiring manager video to build trust quickly.
04 How do recruitment videos improve application quality?
They improve application quality by reducing uncertainty. A strong recruitment film clarifies the work, standards, pace and expectations — so candidates can self-select. That usually means fewer misaligned applications and more interviews with people who genuinely fit the role reality.
05 What should an employer brand film (EVP video) include to feel credible?
Credibility comes from specificity: what success looks like, what the culture rewards, how decisions are made, and what the trade-offs are — not just perks. A believable EVP video shows real people, real work, and proof points candidates can recognise.
06 Where should recruitment and employer brand videos be used?
Best placements include careers pages, LinkedIn (organic + paid), job ads, hiring landing pages, onboarding, referral campaigns, internal comms and recruitment events. Performance improves when edits are shaped for each context (not one “master edit” everywhere).
07 How long should recruitment videos be?
A common structure is: 60–90 seconds for LinkedIn and paid placements, 2–3 minutes for a careers-page EVP film, plus 15–30 second cutdowns for job ads. The best approach is usually a hero piece + modular cutdowns.
08 Can one filming day create multiple recruitment video assets?
Yes — with smart interview design. One shoot can produce an EVP hero film, role-led clips, team spotlights and campaign cutdowns — which is often the most efficient way to build a repeatable recruitment content system.
09 How do you keep people natural on camera (and avoid “corporate cringe”)?
We shape the message first, then film through guided conversation with a small crew in a calm, senior-friendly setup. The goal is authenticity with structure — people sounding like themselves, just more organised.
10 How much does recruitment video production cost in the UK?
Cost depends on filming days, locations, number of interviewees and deliverables (hero film + cutdowns). A good recruitment video production agency aligns budget with distribution — so you’re not paying for polish you won’t deploy.
NEXT STEP
Want a calm plan in 20 minutes?
We’ll map the right recruitment video formats (EVP films, role videos, campaign cutdowns), filming approach and distribution context — then recommend an investment level that matches the hiring goal.
Book a Discovery Call Explore recruitment work
Huws Gray Logo

We briefed 3 different companies and chose MHF because we felt that they understood our brief straight away. There was immediate positive chemistry and a strong sense of confidence right form the start that they would deliver what we were looking for.

Sophie Brown

Head of Marketing Huws Gray

It was just a very positive experience. Ultimately we were both working to deliver a particular type of content for our client and I always felt we were on the same page. Our consultancy strives for excellence - we are only 18 months old but have already won around eight industry awards - and I felt that mhf more than delivered against our quality benchmarks. The finished results were excellent.

Leigh Greenwood

Managing Director Evergreen PR
Handle Recruitment Logo

They had the foresight to communicate points that we might like to include and not to just work to brief. They went that extra mile and took the time to understand our business, the way we work and the people behind it so that our values were truly reflected in the video.

Shamal Kumal

Handle Recruitment

Based on the percentage of the video’s engagement, we saw that the majority of the people who have seen it, watch 100% of the video — which is pretty impressive. That’s because it’s so bloody engaging and the animation is so good. The final product definitely met the goals that we had originally laid out for them.

Next step

Want a recruitment video plan that improves fit (not just views)?

In a short call, we’ll map the right format (EVP / role / campaign cutdowns), the filming approach, and where it should live — careers page, LinkedIn, job ads, or internal referrals.

Human-first process • Small crews • Fast turnaround available
Book a Discovery Call View Recruitment Work
Response within 24 hours • London & UK-wide