Product videos, SaaS explainers, UI animation and customer stories that make complex software easier to understand, trust and choose.
Make the software easier to grasp without overwhelming buyers with every feature or screen.
Connect what the product does to the outcome, change or advantage the buyer actually cares about.
Use customers, experts and real use cases to give the product story credibility and context.
We shape the format around what buyers need to understand, believe or do next, then use the right mix of product UI, animation, people and proof to make that message clear.
Launch a product, introduce a feature or help buyers understand what the software enables and why it matters.
Explore product video productionSimplify complex platforms, workflows and propositions without reducing the story to a list of product features.
Explore explainer video productionUse product UI, Figma assets and motion to make software interactions easier to follow and more engaging to watch.
Explore UI animation and motionShow the product creating value in the real world through customers who can give prospective buyers credible proof.
Explore customer story videosSome SaaS briefs are less about explaining functionality and more about building authority or changing perception.
Turn founder, leadership and specialist expertise into credible ideas your market wants to hear.
Explore thought leadership videoCommunicate positioning, differentiation and why the business should matter to the market.
Explore brand video productionMake a new product experience feel intuitive and valuable without relying on a conventional screen recording.
Animated typography and product UI turned complex functionality into a clear, energetic product story.
Presenter led product films combined with animated UI to make individual capabilities easier for buyers to understand.
View Payhawk case studyA human customer film turned software value into credible proof through the people actually using the platform.
Explore customer story videosHuman storytelling, software UI and motion helped shift perception from affiliate network to broader technology platform.
Explore brand video productionThe product is not the story. The value is.
SaaS teams know their product inside out. Buyers do not. Our job is to work backwards from what someone needs to understand, believe or do next, then build the clearest story around it.
We do not start by asking how much of the product we can show.
We start by asking what needs to become clear.
Before screens, scripts or storyboards, we define who the film is for, what they need to understand and what you want them to think or do differently after watching.
Features matter when buyers understand what they change. We turn product functionality into a clearer story about outcomes, relevance and value.
Product UI, animated typography, motion graphics, interviews and live action all have a role. We choose the treatment because it helps communicate the idea, not because every SaaS video should look the same.
A hero product film may also need to support a launch, sales conversations, paid social or campaign content. We think about those uses early so one production can create more usable value.
The format follows the communication problem.Most full service MHF video projects start from £7,500 + VAT.
Bring us the product, the audience and what you need people to understand. We can help work out the story, format and production approach.
Start with what the audience needs. A product video can make the software and its value easier to understand. An explainer can simplify a more complex proposition. A customer story can give buyers credible proof.
We recommend the format around the communication problem, not the other way around.Yes. We can work from Figma, product screens, screen recordings and existing design assets to create polished product UI animation that feels designed for the film.
That might mean close product animation, simplified flows, animated typography or a more considered visual interpretation of the interface.
Explore UI animation and motionIt depends on what needs to become clear. Product UI and animation are useful when the software experience matters. Live action can be stronger when trust, people, expertise or customer experience need to carry the story.
Many projects use both. We choose the treatment around the communication problem rather than forcing every SaaS film into the same style.
Yes. We can help identify the core message, simplify the product story and shape the narrative before production begins.
Your team brings the product knowledge. We turn that knowledge into a clear video story.Yes. If we understand the wider content requirements early, the main production can be planned to support more than one final film.
A hero product or brand film can also support social edits, campaign assets, sales content and alternative formats without treating every deliverable as a separate production.
It depends on the creative approach, product complexity and the level of animation or filming involved.
We agree the production schedule before work begins, including the key stages for messaging, creative development, production, post production and feedback.
If the product is difficult to explain, that is enough to start. We can help find the clearest story and the right way to make it.