SaaS video
production agency

Every MHF project is bespoke. We develop the creative approach around your product, audience, brand and commercial objectives, rather than working from templates or fixed video packages.

SaaS product launch films combining live action, bespoke product UI animation and motion design often require five-figure budgets. More focused animations, product demos and interview-led films can have different budgets depending on their scope.

Costs depend on the creative development, filming requirements, animation complexity and final deliverables. We'll recommend an approach that suits what you need to communicate and provide a clear, tailored quote.

Timelines depend on the complexity of the film, how much animation is involved and the time needed for creative development and approvals.

For detailed product UI animation and bespoke motion design, we'd generally recommend allowing at least three weeks. More involved launch films or campaigns may require longer.

If you have a fixed launch date or event, let us know early. We'll work backwards from the deadline and advise what's achievable.

We start with the audience. Who needs to see the video, what problem are they trying to solve, and what would make them consider your product?

Working with your marketing and product teams, we establish what the buyer needs to understand, which features or workflows best demonstrate the value, and what can be left out.

We then develop the script, visual direction and bespoke motion design around those decisions. The result is a focused story rather than a list of product features.

No. We can lead the creative process from the initial brief through to scripting, storyboarding, filming, animation and editing.

We'll review your existing product materials, brand guidelines and marketing messages, then work with the right people on your team to develop the story.

We also design how your brand comes to life in motion, from the treatment of the product interface to typography, transitions and supporting graphics. Every creative treatment is developed for the individual project.

The early stages are collaborative. We'll need to understand your product, customers, priorities and brand, so access to the right people is important.

Once we've agreed the key messages and creative direction, MHF manages the production, animation and edit. Your team reviews the work at agreed stages, with two consolidated rounds of feedback included on most projects.

Yes. We can work from your Figma designs, approved product screens, prototypes and existing software to visualise features before they're fully live.

We don't apply generic animation templates to your interface. We use your own product and brand assets to create a bespoke motion language, deciding how the interface, typography and graphic elements should move together.

We agree any visualisation of forthcoming functionality with your product team so the film accurately represents the intended experience.

Yes. We create feature explainers, product walkthroughs and onboarding videos around what the viewer needs to understand or be able to do.

These videos can explore individual workflows in more detail than a product launch or brand film. We tailor the structure and visual treatment to the audience, rather than attempting to explain the entire platform at once.

Raw footage can be supplied by agreement. Editable project files aren't included as standard and may carry an additional cost.

Some licensed materials, including music, stock, fonts and plugins, may have restrictions on transfer. If you need working files, let us know at briefing stage so we can agree what's included.