B2B Video Production Agency
Strategy, live action and animation for B2B marketing, product and communications teams: from the film that changes how buyers see the problem to the demo that helps them decide.
Selected B2B video work
B2B video has four jobs, in the order buyers need them: reframe how they see the problem, humanise the expertise behind you, prove it has worked and explain how it works.
Why the order matters01 · Shift perspective
Change how buyers see the problem, or how they see you, before they are comparing suppliers.
Buyers ask“Am I thinking about this the right way?”
Thought leadership series · Financial services
Senior experts on cyber security and AI risk. No product and no pitch: a point of view on a problem Aon's market is wrestling with.
221people clicked through from this trailer to the full seven-minute conversation in its first week, with 40 reposts and 180 reactions on LinkedIn.
View the Aon case study
Brand film · SaaS
Repositioning Awin from affiliate network to modern partner marketing platform, combining people, product visuals and animated UI.
View the Awin case study02 · Build confidence
Put the people behind the expertise on screen, so buyers can see you understand their world.
Buyers ask“Do these people understand my world?”
Expert-led content series · Developer SaaS
One production planned around four formats (Expert Insights, Creative Review, Hot Takes and Fireside Chat), turning specialist knowledge into content developers choose to watch.
View the daily.dev case study03 · Provide proof
Let real customers show what changed, so the decision feels safe for the person signing it off.
Buyers ask“Has this worked before?”
Customer story · Hospitality SaaS
Instead of RMS making the case, a real hotel shows what the software means day to day, filmed where it is actually used.
View the RMS case study
Partner case study · Fintech
A senior Klarna leader on the partnership with Awin: proof from a brand every B2B buyer already knows.
View the Klarna case study04 · Enable action
Show exactly what the product does and why it matters, once the buyer is ready to decide.
Buyers ask“How does this work?”
Product launch · Enterprise software
A new way for employees to work with workplace software. Product storytelling, interface animation and motion made the idea clear without reducing it to a feature demo.
View the Unily Glass case study
B2B video production, explained
Complex B2B value doesn’t sell itself.
B2B video production is video made to help one business persuade, inform or sell to another. It usually has to make a complex product, service or idea clear to several decision-makers at once, and earn enough trust for them to act.
That makes it less about polish and more about what buyers need to understand, believe and do next. For most B2B businesses the problem isn’t a lack of information. It’s working out what matters to the buyer and turning products, expertise and evidence into a story that makes sense quickly.
5%
of B2B buyers are in the market at any one time. The rest will decide who makes their shortlist long before they are ready to buy. Why that changes the brief
Source: the 95-5 rule, Professor John Dawes, Ehrenberg-Bass Institute, published by the LinkedIn B2B Institute.
01
The value isn’t obvious at first glance.
The job: Reframe it ↑02
Your strongest expertise is still inside the business.
The job: Humanise it ↑03
Buyers need evidence before they take a risk.
The job: Prove it ↑04
More than one person needs to understand it.
The job: Explain it ↑How we work
Complex briefs need more than a production crew. They need people who understand the business before deciding what the film should be.
MHF has been founder-led since 2013 and stays small and senior on purpose. The people who scope your brief are the people on set and in the edit, so the thinking doesn’t get lost halfway through.
01
We get underneath the product, the audience and the commercial problem before deciding what the video should say or how it should look.
02
The people shaping the brief stay involved through messaging, creative development, production and edit. There is no strategic handover halfway through.
03
We work comfortably with senior leaders, technical specialists, customers and employees, helping people speak naturally without losing the substance.
04
Live action, interviews, animation, product UI and motion are tools. We choose the combination that makes the idea easiest to understand, and plan extra edits from the same shoot so one production gives you more content to use.
What clients say
“We’re over target for sign-ups! Feedback was brilliant.”
Who we work with, and where
The four jobs stay the same. What changes is the buyer, the language and the proof they need. See how that plays out in your sector.
Our studio is in Watford, just outside London. We film across London, the UK and internationally, from client offices in the City to Intel in Silicon Valley, with the same team on the brief, the shoot and the edit wherever the story is.
B2B video production FAQs
You don’t need to arrive knowing exactly what kind of video you need. Most projects start with what needs to become clearer, and for whom.
Start with the job the video needs to do, not the format.
If buyers don’t yet see the problem, reframe it. If they doubt you understand their world, humanise your expertise. If they need evidence, prove it. If they are close to deciding, explain how it works.
Most teams find their gap is earlier in the buyer journey than they expected. See the four jobs in our work.
Most full-service MHF projects start from around £7,500.
A focused, interview-led production sits towards the lower end. A product launch, a multi-location campaign or a project with significant animation and product UI needs a larger budget.
The cost depends on the thinking, filming, locations, contributors, edit, animation and final outputs. We scope around what the project needs to achieve, not a day rate.
Corporate video is the broad term; B2B video is made specifically to persuade business buyers and decision-makers.
That might mean explaining a product, proving customer value, changing how a business is perceived or getting specialist expertise in front of the right people.
MHF works across both. For a London-based brief, see our corporate video production in London.
By working out what the audience needs to understand before deciding how to show it.
That usually means stripping out internal language, finding the simplest useful story and deciding what is better shown than said.
Depending on the brief, we combine people, live action, product UI, animation and motion so the value is easy to grasp without simplifying away what makes it different.
See our product marketing videos and animation.
Yes, as long as it is planned before filming.
One production can create the main film alongside shorter edits, customer proof, sales versions, stills, product sequences and reusable motion assets. Each extra output should have a clear audience, channel or job.
We learn the subject before filming, so contributors don’t have to do all the communication work on the day.
With senior leaders and specialists, our job is to create the conditions for a natural, informed conversation that stays focused on what the audience needs. People keep the depth and credibility of their expertise without sounding scripted.
See our thought leadership video production.
Yes. On complex B2B projects, much of the important work happens before filming.
We work with your team on the audience, key messages, proof points and what needs to change as a result of the content. From there we shape the story, creative treatment, script or interview approach, and the right mix of live action, product visuals and animation.
See our B2B video strategy work.
Let’s talk
MHF Creative works with B2B marketing, product and communications teams on video that reframes, humanises, proves and explains. Tell us who you need to reach, what they need to believe and what should happen next.
Prefer to talk first? Email info@mhf-creative.com or call +44 20 3633 2891.
Nothing polished. A rough brief, a deck, a product walkthrough or simply the problem you’re trying to solve is enough to start.
You’ll speak to Matt or Ciara, the people who stay on your project. We’ll come back with a suggested approach, the right mix of formats and a realistic budget. Most full-service projects start from around £7,500.
