Corporate Video Production Insights and Guides
A guide for those committed to wasting time, money, and everyone’s will to live)
Most brand films try to impress. The good ones make you feel. Ours start with a nervous pause and a bit of truth — apparently that works. Cheers to DesignRush for the nod.
When it comes to corporate video production, the most powerful stories often come from everyday people—not actors or media-trained spokespeople, but real employees, customers, or community voices.
In a world flooded with AI-generated content, the brands that stand out are the ones telling real, human stories. AI might be efficient, but it can’t create emotion—and emotion is what makes people care. This blog explores why marketing teams need a video production agency that leads with creativity, not code.
Discover how to create a recruitment video that connects with the right candidates. From real employee stories to smart distribution, here’s how it’s done.
Planning a video project? Don’t hit record without a solid brief. In this post, our London-based video production agency shares a free downloadable video production brief template and walks you through exactly what to include — from goals and messaging to audience, budget, and deliverables. Set your project up for success with strategy-led content that works across every channel.
In a world of AI and endless content, your personal brand is your only real competitive edge. This blog explores why showing up with clarity on LinkedIn matters — and how to shape a brand that opens doors, builds trust, and sets you apart.
This blog breaks down the difference between brand and performance video—and shows how to plan one shoot that does both: connects emotionally and drives results.
Not every video needs a big crew. But every video needs the right crew.
In this blog, we break down what to expect from a professional video production company—and when a larger crew actually adds value. Whether you’re filming a simple internal interview or a multi-location brand campaign, the secret to great content isn’t throwing more people at the problem. It’s smart, strategic crew planning that matches your goals, message, and budget.
If you're wondering whether your next video needs the full production treatment or just a focused, agile team, this guide will help you decide.
Discover what a corporate video producer really does. From strategy and messaging to managing the full video production process, Ciara Haley of MHF Creative video production agency shares how to create purposeful, high-impact content that delivers lasting value across platforms.
Planning a video for your business? Don’t stop at one polished edit. With the right strategy, one shoot day can deliver a full suite of evergreen content, social media cuts, and ad-ready assets. Learn how to maximise your investment with a smarter approach to corporate video production.
Thinking of hiring a video production company in London? Be careful—choosing the cheapest option often means paying twice. Poor-quality video can hurt your brand, waste time, and cost more in the long run. Invest in expert video production that delivers real value from the start.
Video is everywhere. Businesses know they need to create it. Marketing teams are under pressure to deliver it. And yet, most videos we see? They're not great. … We’re talking about videos with: • Bad…
Most corporate videos either fail to grab attention or fail to drive results—often because they focus too much on either creativity or strategy, rather than both. A visually stunning video without a clear objective is just an expensive vanity project, while a dry, strategy-heavy video gets ignored.
To be effective, corporate videos must engage like entertainment but deliver like marketing—earning attention through creativity while guiding the audience toward a business goal.
Stop creating one-off videos and start building evergreen media assets that work for you long-term. From About Us videos to personal branding clips, the right content keeps your brand visible, builds trust, and drives engagement—without constant production. Discover the five essential videos every business should be creating.
Companies are turning their C-suite into a paid marketing channel by leveraging executive video content. Discover how a video production agency can help create high-quality, repurposable leadership videos to boost brand authority, engagement, and trust across LinkedIn and social media.
Money loves speed and attention. That’s why every piece of content you create should help you make money quickly and buy back your time. … But here’s what amazes me: So many brands invest time…
Video is transforming corporate communication, making it the most effective way to engage employees, stakeholders, and investors. From thought leadership videos that establish industry authority to EVP videos that attract top talent, the right content drives real business results. Discover how our corporate communication video agency helps brands craft compelling, high-impact videos—like an investment pitch that secured funding, or a real estate video that led to a £30M+ deal.
Corporate video is having a moment—but not all content is created equal.
Too often, it’s either dull and forgettable or so overproduced it feels staged. The real power of video lies in its ability to build intellectual property, not just serve as a one-off marketing asset.
At Make Human Films, a leading video production agency in London, we create corporate video that is bold, human, and designed for maximum impact—turning a single shoot into a long-term business asset that works across multiple platforms.
When choosing between a videographer and a video production agency, it’s not just about cost—it’s about value. A videographer captures footage, but an agency crafts a strategy-driven video that aligns with your business goals, engages your audience, and delivers measurable results.
