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London Promotional Video Agency

Promotional Video
Production that
Drives Action

We help marketing teams create promotional video content that builds awareness, promotes services and supports campaigns.

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Looking for a wider video partner? Explore our video production services

Promotional Video Production Services

We make promotional videos with a job to do

A promotional video should do more than look good. It should capture attention, communicate a clear message and inspire action. Whether you're launching a campaign, promoting a service, building brand awareness or driving event registrations, we create promotional videos with a clear commercial objective and tailor them for the channels where they'll deliver the greatest impact. From campaign films and service promotion to paid social, brand awareness and event marketing, every promotional video is built around the audience you want to reach and the outcome you want to achieve.

Contact Us View Our Video Work
Showreel 2026

Promotional video showreel

A selection of recent top of funnel video projects created to help brands capture attention, build awareness, communicate value and drive action. From campaign launches and service promotion to customer stories, thought leadership and event marketing, each video is designed around a clear objective and a specific audience.

If you're looking for a business promotional video company in London, this showreel offers a snapshot of the creative thinking, production quality and commercial focus we bring to every project.

Explore Our Work
Promotional Video Production

Built around the outcome, not the format.

Promotional video is not a single format. It is a collection of campaign assets designed to help people notice, understand and act. Whether you are launching a campaign, building awareness, promoting a service or extending the value of an event, we create promotional video around the objective first.

Looking to promote a SaaS platform, app or product feature? Explore our product marketing video services.

Discuss Your Campaign
Promotional Video Production Examples

Promotional Videos Built Around Commercial Objectives

Promotional video isn't one format — it's a commercial tool. Every project below solved a different business challenge, from launching research campaigns and repositioning brands to introducing new products and building market awareness. Explore how different organisations have used promotional video production to support clear, measurable objectives.

Campaign Launch

Unily Glass Launch Video

Business Challenge

Unily needed to introduce a new enterprise software experience and help customers and prospects quickly understand the value of the product.

Video Strategy

We combined strategic scripting, UI animation and product storytelling to create a campaign-ready launch film for digital marketing, sales and customer communications.

View Case Study →
Brand Repositioning

Mixology Brand Identity Reveal

Business Challenge

Mixology needed to reveal its new name, refreshed identity and strategic direction without relying on lengthy corporate messaging.

Video Strategy

We created a concise 60-second promotional video that acted as a clear brand reveal asset for the website, social media, email and launch communications.

View Case Study →
Research Campaign

Awin Forrester Report Campaign

Business Challenge

Awin wanted to transform independent Forrester research into a promotional campaign that encouraged audiences to engage with the full report.

Video Strategy

Rather than producing a traditional corporate film, we created campaign assets designed for email, landing pages and social channels, helping extend the commercial value of the original research while supporting report awareness and downloads.

View Case Study →
Market Awareness

Awin Creator Economy Film

Business Challenge

Awin needed to communicate a growing market opportunity and strengthen awareness around its position within the creator economy.

Video Strategy

We produced a promotional campaign film designed to explain the opportunity, support wider marketing activity and give sales teams a more engaging way to introduce the proposition.

View Case Study →
Commercial Impact

Why promotional video campaigns succeed

Promotional video works because it gives a campaign one clear creative asset that can be adapted across the channels where your audience actually sees, evaluates and acts.

Campaign momentum

Give every campaign a central creative asset

A strong promotional video creates consistency across campaign activity. Instead of producing separate ideas for email, paid media, landing pages and social, one strategically planned video can keep every touchpoint focused on the same message and objective.

Seen in our work: Unily Glass Launch, Awin Creator Economy
Multi-channel reach

Design distribution before production begins

Promotional videos perform better when channel use is planned from the start. A single campaign idea can be adapted for LinkedIn, Meta, YouTube, landing pages, email campaigns and event screens without losing its message.

Seen in our work: Awin Forrester Campaign, Mixology Brand Reveal
Higher recall

Make your message easier to recognise and remember

Promotional video combines movement, sound, messaging and emotion to make campaigns easier to understand. That matters when your audience is busy, distracted and deciding quickly whether your message is relevant.

Seen in our work: Mixology Brand Reveal, Awin Creator Economy
Supports sales

Help prospects understand before they speak to your team

Promotional video does not only create awareness. It can support sales conversations by explaining complex propositions, showing value quickly and giving prospects a clearer reason to take the next step.

Used for: service promotion, sales decks, campaign landing pages
Campaign lifespan

Extend the value of the original production

The best campaigns do not rely on one hero film. A single promotional video production can generate launch films, paid social edits, landing page content, event assets and shorter clips that keep the campaign working long after launch.

Seen in our work: Awin Forrester Campaign, Unily Glass Launch
Planning a product demo, SaaS launch or platform walkthrough? Explore product marketing video production.
Our Process

Promotional video production built around objectives, audiences and outcomes

Every promotional video starts with a specific business objective. You might be launching a campaign, promoting a service, running paid media, driving event registrations or building awareness in a new market. Our process is designed to identify what needs to be communicated, who needs to act and where the content needs to perform before deciding the best way to make it.

Strategy first Audience defined Creative shaped Produced with purpose Delivered for channels
01
Strategy

Understand the objective

Before discussing formats, cameras or creative ideas, we define what needs to be promoted, what the audience needs to understand and what action the content should support.

02
Audience

Define who needs to act

We shape the video around the people who need to care, the questions they have and the reason they should pay attention at this specific campaign moment.

03
Creative

Shape the message

From scripting and interview structure to kinetic text, animation and campaign edits, we build the creative approach around the message and objective.

04
Production

Create the content

Filming, animation, editing, sound design and post-production come together to create a polished promotional video asset ready for real campaign use.

05
Distribution

Deliver for the right channels

We prepare your promotional video for the channels it needs to perform on, whether that is LinkedIn, paid media, email, landing pages, sales decks or events.

London skyline photographed by MHF Creative
London Video Production

Promotional video production company based in London

MHF Creative is a London-based promotional video production company working with marketing, HR and communications teams that need video content with a clear purpose.

We create promotional videos for product launches, brand campaigns, service promotion, paid social, landing pages and events. Our work includes strategy, scripting, filming, animation, editing, sound design and delivery formatted for the channels it needs to perform on.

While many of our projects are filmed in London, we also support organisations across the UK with flexible production setups and content designed to be repurposed across multiple channels.

Read our London video production guide
Promotional Video Agency

Why work with a promotional video agency?

Creating an effective promotional video is about more than filming and editing. We help marketing teams define the audience, shape the message and create campaign-ready content designed to perform across the channels that matter.

+400%
increase in subscription sign-ups compared to the previous year
Brand Film • Post-Rebrand Campaign

Following Awin's global rebrand, we created a flagship brand video campaign designed to communicate the company's new positioning and drive engagement across multiple channels. The resulting video contributed to a 400% increase in subscription sign-ups compared to the previous year.

Georgia Burge Head of Design, Awin
View Awin Case Study
Pricing Guide

What your budget gets you

Promotional video production costs depend on the campaign objective, filming requirements, animation style, number of deliverables and the channels the content needs to support. These guide bands show what different investment levels typically include before we scope your brief properly.

Starter Campaign Asset
£7,500–£10,000

Best for a clear promotional brief where you need one polished campaign video for a website, landing page, event or social launch.

  • Discovery and messaging support
  • One filming day
  • Editing and sound design
  • Basic motion graphics
  • One hero promotional video
  • Optional social cutdowns
Multi-Format Campaign
£12,000–£20,000

Best for campaign-led promotional video production where the content needs to work across multiple platforms and audience touchpoints.

  • Creative strategy and scripting
  • Filming or animation-led production
  • Motion graphics and visual treatment
  • One hero campaign film
  • Social edits for LinkedIn, Meta or YouTube
  • Landing page or sales-ready versions
Full Campaign Package
£25,000+

Best for larger promotional campaigns that need multiple films, platform-specific assets and a broader rollout across paid, owned and sales channels.

  • Campaign creative development
  • Multiple shoot or animation outputs
  • Hero film plus supporting edits
  • Paid-ready campaign assets
  • Event, landing page and sales versions
  • Multi-channel delivery plan
Discuss Your Brief View Pricing Guide
These figures are guide ranges. Final costs depend on production scope, filming days, animation complexity, edit requirements and the number of campaign assets needed.
Decision Guide

Is promotional video the right format?

Not every marketing objective needs the same type of video. This guide helps you decide when promotional video production is the strongest choice — and when another video service may deliver a better commercial outcome.

Promotional Video Fit Check

Choose the right video for the job

Commercial objective
Promotional video?
Recommended video service
Why
Launch a campaign
Best choice
Promotional Video Production
Built to create attention, explain the message and drive action across channels.
Promote a service
Best choice
Promotional Video Production
Useful when the audience needs to quickly understand what you offer and why it matters.
Build brand awareness
Best choice
Helps a new or existing audience recognise, understand and remember your message.
Drive event registrations
Best choice
Works well for pre-event promotion, speaker highlights, trailers and registration campaigns.
Increase report downloads
Best choice
Promotional Video Production
Turns key findings into a campaign asset for landing pages, email and social.
Explain a complex SaaS platform
Sometimes
Better when you need to show product features, UI journeys or detailed platform value.
Build trust with enterprise buyers
Sometimes
Customer proof is usually more persuasive when buyers need reassurance from organisations similar to their own.
Attract new employees
Usually not
Recruitment content speaks to candidates rather than customers, so it needs a different strategy, story and call to action.
Position leaders as experts
Usually not
Leadership content should focus on expertise, point of view and authority rather than campaign messaging.
FAQs

Promotional video production FAQs

Common questions about promotional video production, costs, timelines, formats and how businesses use video for campaigns, product launches, paid social and brand awareness.

What is promotional video production?

Promotional video production is the process of creating video content designed to promote a specific product, service, brand or campaign. A promotional video might be used to launch a new product, drive a paid campaign, build brand awareness, promote a service to a new audience or support a product or event launch.

What types of promotional videos can a business create?

Common types include brand campaign films, product and service launch videos, paid social video ads, landing page hero videos, event promotion videos, service overview videos and short-form campaign assets for LinkedIn, Meta and YouTube.

How much does promotional video production cost?

The cost of promotional video production depends on the creative approach, filming days, locations, crew size, animation, editing requirements and how many final assets are needed. A simple promotional video will cost less than a larger campaign involving multiple films, cutdowns, motion graphics and social edits. For a more detailed breakdown of budgets and production considerations, read our video production cost guide.

How long does a promotional video take to produce?

Most promotional video projects take between a few weeks and a few months, depending on the complexity of the brief. Timelines usually include discovery, scripting or interview planning, pre-production, filming or animation, editing, feedback, sound design and final delivery.

What is the difference between a promotional video and a corporate video?

A corporate video is often used to communicate something about the organisation, such as its people, services, values or strategy. A promotional video is more specifically designed to promote an objective, such as launching a product, driving campaign engagement or increasing awareness. There is often overlap between the two, but promotional video production is usually more campaign or outcome-led. You can learn more about our broader corporate video production agency approach on our homepage.

Can promotional videos be used on LinkedIn and social media?

Yes. Promotional videos are often repurposed into shorter edits for LinkedIn, paid social, email campaigns, landing pages and sales outreach. A single shoot can create a core promotional video plus multiple shorter assets for different channels and audience segments.

Do you offer promotional video production in London?

Yes. MHF Creative is a London-based promotional video production company working with marketing and brand teams across London and the UK. We support filming, animation, editing, campaign content and repurposed video assets for B2B brands and growth-stage businesses.. If you're comparing suppliers and production approaches, you may also find our London video production guide useful.

Promotional Video Production Agency

The best promotional videos start with a commercial objective, not a production brief.

Whether you're launching a product, running a campaign, building awareness or improving conversion, we help marketing teams shape the message before we build the video.

Start a Project View Our Work