Promotional video production built to drive action.

Promotional video production is the planning, creation and delivery of video content designed to support a specific marketing or commercial objective. That might mean launching a campaign, promoting a service, building awareness, generating interest in a report or event, or giving an audience a reason to take the next step.

Unlike a format such as a testimonial or product demo, promotional video describes the job the content needs to do. The creative approach, runtime and final deliverables should therefore follow the audience, message, channel and action you want to create.

Promotional video can include campaign launch films, brand awareness videos, paid social video ads, service marketing videos, landing page content, sales videos, research or report campaigns and event promotion films.

The right format depends on what the audience needs to understand and where the content will be used. If the brief is specifically about demonstrating a platform, product feature or interface, our product marketing video production service is usually the better starting point.

Most full-service MHF promotional video projects start from around £7,500 + VAT. A focused campaign asset will typically require a different budget from a multi-format campaign involving several films, animation, paid social edits and content for different channels.

As a guide, focused promotional campaigns often sit around £7,500–£10,000, multi-format campaigns around £12,000–£20,000, and larger campaign packages with multiple outputs can start from £25,000+. Final investment depends on creative development, filming days, locations, contributors, animation, editing and the number of deliverables.

For a fuller breakdown, see our video production pricing guide .

Most end-to-end promotional video projects take around two to six weeks from initial discovery to final delivery. The exact schedule depends on the creative approach, filming requirements, locations, animation, number of deliverables and how many people need to approve the work.

Larger campaigns or projects involving extensive animation, multiple filming locations or several versions may need longer. If there is a fixed launch date, we plan the production schedule backwards from that deadline.

There is no single ideal length. The right runtime depends on where the audience will see the video, how much they already understand and how much information is needed before they can act.

Paid media and social usually need shorter, faster versions. A campaign landing page, service launch or wider brand campaign may allow more time for context. Rather than forcing one edit everywhere, we often plan a core film alongside shorter channel-specific versions.

Yes. In many campaigns, it makes more sense to plan a group of assets together rather than create one film and decide how to repurpose it afterwards.

One production can generate a hero campaign film, paid social edits, shorter LinkedIn or YouTube versions, landing page content, sales assets, event edits and different aspect ratios. Planning those outputs before filming or animation begins helps make sure the right footage, messaging and visual material are captured for each channel.

The difference is mainly the communication job. A promotional video is built around a campaign or commercial action: launch, register, enquire, download, discover or engage.

A brand video is more focused on perception, positioning and helping audiences understand what a company stands for. A product marketing video focuses more specifically on making a product, platform, feature or proposition easier to understand and choose.

There can be overlap. We start with the communication objective rather than forcing a brief into a particular video category.

Yes. MHF can manage the project from initial brief through messaging, creative development, scripting, pre-production, filming, animation, editing, sound and final delivery.

The production approach depends on the campaign. Some briefs are strongest as live-action films. Others need motion design, animated typography, product UI or a combination. We decide that after understanding the audience, commercial objective and channels rather than starting with a predetermined format.

Yes. MHF Creative works with B2B marketing, product and brand teams across London and the wider UK. We support promotional campaigns involving location filming, studio production, interviews, animation, product visuals and multi-format campaign delivery.

If you are planning a London production and want more guidance on budgets, process and what to expect, see our corporate video production in London guide .