The University of Bedfordshire needed a short video that they could use across social media to drive awareness nationwide of their Apprenticeship and CPD courses to increase applications for the September intake.
With Universities now conducting a lot of their courses online via remote learning the challenge for the University of Bedfordshire is that they are now competing with other Universities across the UK and not just within the Bedfordshire area. Therefore this video needed to stand out and communicate a lot of information in a short space of time without feeling boring.
They also had the issue that due to covid restrictions and the University not being back to full capacity, the message needed to be communicated in a more creative way that would not date the video content in the short term providing a better long term return on investment.
Kinetic text animation video including stock imagery and real life video of the University of Bedfordshire campuses.
We had a fast turnaround time to complete this video and due to being unable to film inside the University due to covid restrictions we had to 'think outside the box'. There was a lot of information to communicate and we felt the most interesting way to do this would be through the use of fast moving animated text to keep the message flowing and keep the audience interest.