For AI Companies and Startups
Explain your AI product, launch what’s next and build trust with live action, animation and customer stories.
Built for AI Companies
AI companies are often selling something powerful but difficult to see. The challenge is helping buyers, customers and investors quickly understand what your product does, why it matters and why they should believe in it.
MHF Creative produces video for AI startups, scaleups and established technology companies. We combine live action, product UI animation and motion design to turn complex products, technical ideas and business outcomes into clear, commercially useful content.
That can mean an AI product video or explainer built around your platform and Figma designs, a funding announcement or launch film, a customer story that proves the product in the real world, or founder and thought leadership content that puts credible people behind the technology.
We shape the message before production, understand the product and audience, decide what needs to be shown and prepare contributors for filming. We then plan the content around where it will actually work, from product launches and websites to sales, customer campaigns, LinkedIn, events and PR.
The result is AI video content that makes your product easier to understand, your proof easier to trust and your story easier to remember.
Start with what the buyer, customer or investor needs to understand, then turn technical complexity into one clear and compelling story.
Use product UI, Figma assets, animation and live action to show how the technology works without reducing the story to a screen recording.
Bring in customers, founders, experts and real outcomes so your audience sees more than an AI claim. They see why it matters in practice.
AI & Technology Video Production Examples
See our AI and technology video work in practice.
From AI product launches and animated software UI to live-action product marketing and brand announcements, the approach changes with what your audience needs to understand, trust or act on.
Featured Work
Making an AI-powered workplace platform clear, visual and easy to understand.
A motion-led product launch film combining product storytelling, interface animation and visual explanation to introduce Unily Glass without reducing the story to a conventional software demo.
Useful for
More AI & technology video work
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01
AI Launch / Motion Design
A motion-led AI launch film designed to introduce a new product story with clarity, pace and enough visual impact to support a major reveal.
02
SaaS Platform / Brand Video
Live action and animated software UI working together to make a digital platform more tangible without turning the film into a traditional product demo.
03
Product Marketing / Campaign
A product marketing film built around a specific audience, combining human storytelling with visual product communication for a clearer campaign message.
04
Brand Reveal / Motion
A brand identity reveal showing how live action, typography and motion design can turn a company announcement into a concise, memorable launch film.
AI Video Production Services
AI companies need different types of video at different stages of growth. We create product explainers, launch films, funding announcements, customer case studies, founder content and animation that help people understand what you have built, why it matters and why they should believe in it.
Product, Clarity & Adoption
Product films that make complex AI platforms easier to understand. Combining clear messaging, live action, product UI and animation to explain what the technology does and why it matters.
Launch, Release & Momentum
Launch films for new AI products, platforms and features. Built to create impact while still giving audiences enough information to understand what is new and why they should care.
Customer Proof & Credibility
Customer stories that show how your AI product works in the real world. Genuine client voices, business outcomes and product visuals help turn ambitious claims into credible proof.
Funding, Growth & Company News
Turn a funding round or major company milestone into more than a press release. Founder interviews, team footage, product visuals and motion design can make the announcement a meaningful brand moment.
Founders, Expertise & Authority
Founder films, expert interviews and thought leadership content that puts credible people behind the technology and gives your team space to explain where the market is heading.
Product UI, Motion & Animation
Animated interfaces, product UI, kinetic typography and motion graphics that make software capabilities visible. We can work from live platforms, Figma designs and existing brand assets.
How We Work With AI Companies
The right AI video is not always an explainer. Sometimes the product needs to be shown. Sometimes the people behind it matter. Sometimes a customer is the most credible voice.
We start with what your audience needs to understand and what the content needs to achieve. From there, we decide how live action, product UI, animation, customer voices and motion design should work together to tell the story clearly.
Start With the Communication Challenge
We work out what your audience needs to understand first. Then we decide what combination of product, people and motion will communicate it best.
Clarify the message
Decide what needs to be shown
Build the right production around it
AI Product Experience
Much of the value in an AI product happens behind the interface.
We work with your team to understand what the user does, what the AI does and what changes as a result — then decide the clearest way to show it.
Understand the Product
Whether it searches knowledge, analyses data, recommends an action, automates a workflow or works across other systems, we identify the part of the product story your audience needs to understand.
Make the Invisible Visible
UI animation, Figma assets and motion graphics can help reveal the data, workflows and actions happening behind a simple prompt or screen.
Connect Capability to Outcome
Rather than listing features, we connect the product to a real use case and show what becomes easier, faster or more effective because of it.
Working Across the AI Company
Different teams. One clear product story.
A Senior Production Partner
Bring us the product, the audience and what you need people to understand. We’ll help shape the clearest way to bring it to life.
AI Products We Help Explain
Not every AI product needs to be explained in the same way.
Some need the workflow made visible. Some need complex data simplified. Others need audiences to understand what an agent, model or platform is doing behind a seemingly simple interface. We shape the story around the product and the people buying it.
AI Agents
Show what the agent is asked to do, which systems it works across and what actions it can complete without turning the film into a technical workflow diagram.
Search & Knowledge
Make it clear how users move from scattered information to useful answers, insight or action and what makes the experience more valuable than conventional search.
Generative AI
Go beyond showing a prompt and an answer. We can bring the wider workflow, inputs, controls and useful outputs into the story so the value feels tangible.
Data & Intelligence
Turn complex datasets, predictions and recommendations into a clearer story about the decisions the product helps people make and why those decisions improve.
Enterprise AI
Show how AI improves an existing product experience, from automating repetitive tasks to surfacing insights, recommendations or next actions inside the platform.
Vertical AI
For AI products built around a particular industry or specialist workflow, we balance the technology story with the real-world context your audience already understands.
Your product does not need to fit neatly into one category. We start by understanding what it actually does and what your audience needs to see.
Tell Us About Your ProductPricing
Simple customer case study
£7.5k+
Typically a focused one-person customer story with straightforward filming and edit requirements.
AI product, launch or founder film
£15k–£40k
The more typical range where creative development, filming, product visualisation, UI animation or motion design are part of the production.
Most AI product videos need more than filming and editing. They need an idea for how to make the product clear.
Product explainers, launch films and founder-led videos will typically sit between £15,000 and £40,000 + VAT, depending on the level of creative development, filming, product UI and animation involved.
A simpler one-person customer case study can start from around £7,500 + VAT. Once we understand what needs to be communicated and how visually developed the film needs to be, we recommend the right scope and provide a clear quote.
What can affect the budget
A film showing a founder talking about an AI product is a very different production from one that needs to visualise how an agent works across multiple systems, animate a developing interface and build a launch campaign around it.
Have a rough brief or budget? Send it over and we can recommend the most useful scope.
AI Video Production FAQs
Clear answers about product animation, Figma, budgets, launches, customer stories and how to make complex AI easier to understand.
You do not need to arrive knowing whether the answer is live action, animation or a product demo. We start with what the audience needs to understand and build the production around it.
A straightforward one-person customer case study can start from around £7,500 + VAT.
AI product explainers, launch films and more developed founder-led films will typically sit between £15,000 and £40,000 + VAT. These projects usually involve more creative development, product visualisation, UI animation or motion design.
The final budget depends on what needs to be communicated, how visually developed the film needs to be and how many final assets are required.
We first get clear on what the user does, what the AI does and what changes as a result.
If the interface only shows a prompt and an answer, we can use UI animation, motion graphics and visual storytelling to reveal the data, workflows, systems or actions happening behind that interaction.
The aim is not to visualise every technical process. It is to show enough for the audience to understand why the product is useful and different.
Yes. We regularly work from Figma designs, product prototypes, existing screen recordings and brand assets.
That means a launch film does not necessarily need to wait until every part of the live product is complete. We can animate approved interfaces and build controlled product journeys around the story the film needs to tell.
We work closely with your product and design teams so anything shown reflects the intended product experience.
Often, both.
Animation and product UI are useful when the audience needs to understand how the technology works. Live action can add the founder, customer or human context that makes the product feel credible and relevant.
We recommend the mix based on the job of the film rather than applying the same format to every AI product.
Yes. Customer stories are particularly valuable for AI companies because they move the conversation from what the technology claims to do to what it achieves in practice.
We can combine the customer's experience with product visuals, UI and measurable outcomes so the film demonstrates both the human story and how the product contributed.
Explore our customer testimonial and case study work .
Yes. Product launch work often begins before the product or feature is public.
We can structure access, review stages and production materials around your confidentiality requirements and agree exactly what can be shown at each stage.
That allows creative development, filming and animation to progress while the wider launch remains under embargo.
A typical full-service project will usually need around four to eight weeks from initial brief to final delivery.
The timeline depends on the level of creative development, filming, product access, Figma readiness, animation, internal approvals and the number of deliverables.
More developed product launches can need a longer runway, particularly where the product itself is still evolving.
Yes, and we would normally recommend planning those outputs before production rather than treating them as an afterthought.
One project might create a hero launch or product film alongside shorter social edits, vertical versions, founder clips, customer content or sales assets.
Planning the content system early means the filming, messaging and animation can be designed to work across the different formats from the start.
Video Production for AI Companies
You do not need to arrive with the format, script or visual approach worked out.
Bring us the product, audience and goal. Whether you are explaining a new AI platform, launching a product, building customer proof or putting your founder at the centre of the story, we will help shape the idea and the right production around it.