AI Product Storytelling & Video Production
for complex products that need to land.
MHF helps ambitious AI and SaaS teams turn complex products,
technical differentiation and customer proof into clear,
human-first stories that help buyers understand, trust and choose.
As AI becomes less visible in the interface,
the storytelling problem becomes harder.
Make invisible behaviour visible.
Storytelling built around what the buyer needs to understand.
The strongest AI product storytelling makes complex capability
easier to understand, easier to trust and easier to connect
to real commercial value.
With an LLM, much of the interaction is visible. A person types
or talks to the AI, the AI responds and the audience can follow
what happened.
Agentic and embedded AI increasingly work differently. The product
may search information, compare sources, work across systems,
make decisions and take actions before the user ever sees the result.
A conventional screen recording can show the beginning and the end
while missing the most important part of the experience.
The job is not to show more screens.
It is to make the important behaviour visible — what the AI
is doing, where humans remain in control and why the outcome
matters.
01
Understand it.
Make complex AI behaviour easy to grasp so buyers quickly
understand what the product actually enables and why it matters.
02
Trust it.
Show real workflows, human control, customer evidence and outcomes
that make the product credible and reduce perceived risk.
03
Choose it.
Make the differentiation and commercial value clear enough
for buyers and internal stakeholders to understand why this
product — and why now.
Selected AI & Technology Work
See how we make
complex products clear.
Product launches, future AI propositions, platform stories,
thought leadership and customer proof — each built around what
audiences need to understand, trust and act on.
Select a film to watch
01
AI Product Launch
Unily Glass
Launch a complex AI proposition clearly.
Product storytelling, interface animation and motion design
used to introduce an AI-powered workplace experience without
reducing the launch to a conventional software demo.
Product Storytelling
UI Animation
Motion Design
02
Future AI
Unily — Unite 25
Make future AI capability feel tangible.
A future-facing launch story that turns an emerging product
vision into something an audience can understand before every
part of the experience exists in final form.
03
Platform Story
Awin
Change how the market sees the platform.
Human storytelling, product visuals and technology brought
together to reposition an established SaaS platform for its
next stage of growth.
04
Product Marketing
Awin — Creator Economy
Make a broad platform relevant to a specific market.
A focused product marketing story for the US creator economy,
translating a wider technology proposition into something
relevant to a particular audience and opportunity.
05
Thought Leadership
daily.dev
Turn expertise into demand-building content.
Expert-led content for a sophisticated developer audience,
helping the brand build authority and communicate a point
of view beyond the product itself.
06
Customer Proof
RMS Cloud × Wild Acres Park
Customer stories
Prove the value through real customers.
Real experience and real outcomes turn product claims into
credible evidence — helping prospective buyers understand how
the value shows up in the real world.
Customer Story
SaaS
Customer Proof
The format follows the commercial problem.
Product UI when people need to understand it. Expert voices when
they need to trust it. Customers when they need proof.
Agentic AI Product Storytelling
The interface is no longer
the whole product story.
With traditional software, much of the value can be shown on
screen. Agentic AI can do important work before the user sees
anything at all.
An agent might search information, work across systems,
compare options, encounter permissions and take action
between the initial request and the final result.
That creates a different storytelling problem. A screen recording
can show the beginning and the end while missing the behaviour
that actually makes the product different.
01Objective
What the human wants done
02Activity
What happens between interfaces
03Control
Where people set boundaries or intervene
04Outcome
What becomes easier, faster or more valuable
Our point of view
Don't start by drawing the AI.
Start by showing what changes around it.
Complex AI needs clear communication.
We build the right format around it.
The right AI video is not always an explainer. Sometimes the
product needs to be shown. Sometimes the people behind it matter.
Sometimes a customer is the most credible voice.
We start with what your audience needs to understand and what
the content needs to achieve. From there, we decide how live
action, product UI, animation, customer voices and motion design
should work together to tell the story clearly.
Behind the Work
MHF Creative Production Approach
Start With the Communication Challenge
The format comes second.
We work out what your audience needs to understand first.
Then we decide what combination of product, people and motion
will communicate it best.
AI capability is not always easy, or even possible to demonstrate in a live product.
We work with product, marketing and leadership teams to understand
what exists now, what is changing and what buyers need to understand,
then decide the clearest way to bring that product story to life.
01
Understand the Product
Get clear on what the AI actually does.
Whether it searches knowledge, analyses data, recommends an action,
automates a workflow or works across other systems, we identify the
part of the product story the buyer actually needs to understand.
02
Make the Product Tangible
Show capabilities that are hard to demonstrate.
Using product UI, Figma assets, interface design, animation and
motion, we can make complex — or not-yet-live — AI capabilities
tangible, showing buyers what the product enables and the value it creates.
03
Connect Capability to Outcome
Show why the AI matters.
Rather than listing features, we connect the capability to a real
use case and show what becomes easier, faster or more effective —
turning technical functionality into commercial value.
The result:
product communication that makes complex or evolving AI capability
clear enough to support launch, adoption and sales.
AI Products We Help Bring to Market
Different AI products.
Different stories to make clear.
We work across a wide range of B2B AI products — from AI agents and
workflow automation to generative AI, enterprise search, decision
intelligence and AI built into established software platforms.
The technology may be different, but the communication challenge is
usually similar: make it clear what the AI is doing, what changes for
the user and why that difference matters commercially.
01
AI agents & workflow automation
Show what the agent can do, where it works and what it changes for the user.
02
AI search & knowledge platforms
Turn complex information retrieval into a clear story about faster, better answers.
03
Generative AI products
Go beyond prompt and response to make the wider workflow and value tangible.
04
AI analytics & decision intelligence
Make complex data, predictions and recommendations easier for buyers to understand.
05
AI built into enterprise software
Explain how new AI capability improves an established platform or product experience.
06
Vertical & specialist AI
Connect sophisticated technology to the industry workflows buyers already understand.
Your product does not need to fit neatly into one category.
We start with what it does, who needs to understand it and what they need
to believe before they buy.
Pricing
How Much Does AI
Video Production Cost?
Simple customer case study
£7.5k+
Typically a focused one-person customer story with
straightforward filming and edit requirements.
AI product, launch or founder film
£15k–£40k
The more typical range where creative development,
filming, product visualisation, UI animation or
motion design are part of the production.
Most AI product videos need more than filming and editing.
They need an idea for how to make the product clear.
Product explainers, launch films and founder-led videos
will typically sit between £15,000 and £40,000 + VAT,
depending on the level of creative development, filming,
product UI and animation involved.
A simpler one-person customer case study can start from around
£7,500 + VAT. Once we understand what needs
to be communicated and how visually developed the film needs
to be, we recommend the right scope and provide a clear quote.
What can affect the budget
Creative concept & story development
Product UI & Figma animation
Level of motion design
Filming days & locations
Contributors & customer interviews
Hero film, cutdowns & campaign assets
Why the range?
A film showing a founder talking about an AI product is a
very different production from one that needs to visualise
how an agent works across multiple systems, animate a
developing interface and build a launch campaign around it.
Have a rough brief or budget? Send it over and we can
recommend the most useful scope.
AI Video Production FAQs
Questions AI teams ask
before starting a video project.
Clear answers about product animation, Figma, budgets,
launches, customer stories and how to make complex AI
easier to understand.
You do not need to arrive knowing whether the answer is
live action, animation or a product demo. We start with
what the audience needs to understand and build the
production around it.
01
How much does video production for an AI company cost?
A straightforward one-person customer case study can
start from around £7,500 + VAT.
AI product explainers, launch films and more developed
founder-led films will typically sit between
£15,000 and £40,000 + VAT. These projects
usually involve more creative development, product
visualisation, UI animation or motion design.
The final budget depends on what needs to be communicated,
how visually developed the film needs to be and how many
final assets are required.
02
How do you explain an AI product when much of what it does happens behind the interface?
We first get clear on what the user does, what the AI
does and what changes as a result.
If the interface only shows a prompt and an answer,
we can use UI animation, motion graphics and visual
storytelling to reveal the data, workflows, systems
or actions happening behind that interaction.
The aim is not to visualise every technical process.
It is to show enough for the audience to understand
why the product is useful and different.
03
Can you create an AI product video from Figma before the product is finished?
Yes. We regularly work from Figma designs, product
prototypes, existing screen recordings and brand assets.
That means a launch film does not necessarily need to
wait until every part of the live product is complete.
We can animate approved interfaces and build controlled
product journeys around the story the film needs to tell.
We work closely with your product and design teams so
anything shown reflects the intended product experience.
04
Should an AI product video use live action or animation?
Often, both.
Animation and product UI are useful when the audience
needs to understand how the technology works. Live action
can add the founder, customer or human context that makes
the product feel credible and relevant.
We recommend the mix based on the job of the film rather
than applying the same format to every AI product.
05
Can you create customer case study videos for AI companies?
Yes. Customer stories are particularly valuable for AI
companies because they move the conversation from what
the technology claims to do to what it achieves in practice.
We can combine the customer's experience with product
visuals, UI and measurable outcomes so the film demonstrates
both the human story and how the product contributed.
06
Can you work with an AI product that is confidential or has not launched yet?
Yes. Product launch work often begins before the product
or feature is public.
We can structure access, review stages and production
materials around your confidentiality requirements and
agree exactly what can be shown at each stage.
That allows creative development, filming and animation
to progress while the wider launch remains under embargo.
07
How long does an AI product video take to produce?
A typical full-service project will usually need around
four to eight weeks from initial brief
to final delivery.
The timeline depends on the level of creative development,
filming, product access, Figma readiness, animation,
internal approvals and the number of deliverables.
More developed product launches can need a longer runway,
particularly where the product itself is still evolving.
08
Can one production create a hero film and shorter content for LinkedIn, sales and launch campaigns?
Yes, and we would normally recommend planning those
outputs before production rather than treating them
as an afterthought.
One project might create a hero launch or product film
alongside shorter social edits, vertical versions,
founder clips, customer content or sales assets.
Planning the content system early means the filming,
messaging and animation can be designed to work across
the different formats from the start.
Video Production for AI Companies
Built something hard to explain?
Let’s make it clear.
You do not need to arrive with the format, script or
visual approach worked out.
Bring us the product, audience and goal. Whether you are
explaining a new AI platform, launching a product, building
customer proof or putting your founder at the centre of the
story, we will help shape the idea and the right production
around it.
