Creative Video Production Agency London

Branded films for complex technology.

You have a complicated technology product. We make people get it and want it.

Creative Video Production

Find the idea. Build the world.

Your product may be complex. The film shouldn't be.

We turn complicated technology into branded films people understand, remember and want to watch.

MHF Creative is a London creative video production agency for B2B technology.

Woman filming a social media video beside an animated shop now graphic
Product Launch / SaaS
Unily Content Studio
Woman using Unily Content Studio with animated content prompts around her

Make complex software feel simple.

For Unily, we started with the biggest pain point for internal comms teams, then used show-and-tell to show how Content Studio solves it.

View Unily case study
Branded Content / Creator Economy
Awin
Red-haired woman holding a hammer at a green desk in an art-directed Awin studio set

Put creators back in control.

The Awin Grow Your Own Way campaign put creators back in control of their growth. We built hyper-real creator worlds with props, colour and animation to show the platform and the transformation.

View Grow Your Own Way campaign
SaaS Platform / Brand
Awin
Woman using a laptop with animated partner marketing options around her

Find the right partnerships. Fast.

Awin was repositioning from affiliate network to SaaS platform. We focused the film on one simple idea: helping marketers find online partnerships faster, then showed the features and outcomes through real people using the platform.

View Awin case study
Branded Film / Entrepreneur Story
Awin
Two women using laptops in purple and orange art-directed studio sets for Awin

Two worlds. One difference.

The same actress plays two sisters on different paths. One is growing her business with Awin. The other isn't. Split screen makes life with and without Awin easy to see.

Business Impact

Made to move the business.

These films aren't made to fill a content calendar.

They're made to launch products, change perceptions, open markets and help ambitious brands grow.

Product Launch / Unily
Over target for sign-ups.
“We’re over target for sign ups! Feedback was brilliant.”
Amy Halls Product Marketing Manager, Unily
See the launch
Repositioning / Awin
From affiliate network to SaaS platform.

Awin was repositioning for its next stage of growth. We focused the film around one simple idea: helping marketers find online partnerships faster.

See the repositioning
Campaign / Awin
Put creators back in control.

The Awin Grow Your Own Way campaign was built around creator independence. We turned that idea into a distinctive visual world using colour, props and animation.

See the campaign
Creative with a job to do.

Looking good matters. Moving the business matters more.

Why MHF

We get ambitious technology brands.

You've built something complicated. You need people to understand why it matters.

We work with growing technology brands launching products, entering new markets and changing how people see them.

We're not here to make another screen recording.

Woman being filmed on set during a creative video production shoot
Camera operator filming an actress on a styled video production set
Unily Content Studio AI interface suggesting a podcast from existing content
01

We see the vision.

We understand what ambitious marketing teams are trying to build, not just what needs to appear on screen.

02

Find the idea.

Great production isn't enough. We look for the one idea people need to understand, feel and remember.

03

Make it properly.

Direction, performance, art direction, product UI, animation, editing, colour, sound and music all shape how the idea lands.

Big idea. Right-sized production.

Sometimes the idea needs a bigger production. Sometimes a small, experienced team is smarter.

We can scale the production. We don't scale down the thinking.

Investment

For projects that need big thinking.

The production model follows the idea.

Some ideas are built through animation and product UI. Others need live action, performance and a bigger visual world.

In both, the thinking and post-production matter.

Unily Glass AI workplace platform interface in an animated product launch film
Animation-led product launch / Unily Glass

No shoot. Still a big idea.

For Unily Glass, the production was built around creative concepting, product UI, animation, editing, music and sound.

No cameras. No cast. No locations. The investment went into the idea, design and high-end post-production.

Typical investment Around £15k
01
Around £15k

Animation + UI led.

When the idea is built in post rather than on set.

  • Creative concept + story
  • Visual direction + storyboarding
  • Product UI design + animation
  • Motion design + animation
  • Editing + compositing
  • Music + sound design
02
Around £30k

Live action + high-end post + animation + UI.

When the idea needs people, performance and a visual world around it.

  • Creative concept + story
  • Pre-production + art direction
  • Direction, cast, crew + locations
  • High-end edit + story shaping
  • Product UI + motion graphics + animation
  • Colour grade + music + sound design
The shoot is only part of it.

A significant part of the investment goes into the edit, animation, product UI, colour, music and sound that make the finished film feel as good as the idea.

Not every idea needs the same production.

We scale the crew, shoot and post-production around what the idea actually needs. We don't scale down the thinking.

Tell us what you're trying to do
Creative Video Production FAQ

Questions, answered.

Straight answers about working with a creative video production agency on complex technology films.

01 What does a creative video production agency do?

A creative video production agency develops the idea as well as producing the film.

MHF Creative is a London creative video production agency for growing B2B technology brands, combining creative thinking, live action, product UI, animation and high-end post-production.

02 How much does creative video production cost?

Animation and product UI-led projects are often around £15k + VAT. Creative productions combining live action, high-end post-production, animation and product UI are often around £30k + VAT.

The final investment depends on the idea, production requirements and level of post-production.

03 Who is MHF Creative a good fit for?

Growing technology brands with something important to communicate and the appetite to make it memorable.

That might be a product launch, a new market, a repositioning or a complex proposition that needs one clear creative idea.

04 Can you make a creative product film without a shoot?

Yes. Some product stories are better told entirely through animation, product UI, motion, editing and sound.

The Unily Glass launch film is an example of a creative technology film built without live-action production.

05 Can you combine live action, product UI and animation?

Yes. Many of our films combine live action, product UI, motion graphics and animation.

The edit, animation, colour, sound and music are treated as part of the creative production, not simply finishing touches added at the end.

06 What kinds of films do you make for technology brands?

Branded films, product launch films, product marketing videos, campaign films and explainers for complex B2B technology.

The format changes. The principle doesn't: find the idea people need to understand and remember.

07 Can the production be scaled up or down?

Yes. The production model should fit the idea, not the other way around.

Some films need cast, sets and a larger shoot. Others are better made by a small experienced team or entirely through animation and post-production.

Creative Video Production

Make a film that earns attention.

Launching something new, repositioning your brand or taking complex technology to market?

Bring us the challenge. We'll find the idea people remember.