Unily Content Studio Launch Film
From multiple product features to one clear launch story.
Unily needed to communicate the value of Content Studio without overwhelming its audience. We helped identify the key messages, shape the narrative and bring the product to life through live action, animation and selected product UI.
Project
The Challenge
Unily was preparing to launch Content Studio, a product designed to help internal communications teams create content from existing source material.
The challenge wasn't simply demonstrating everything the platform could do. It was deciding what the audience needed to understand first.
With the proposition still evolving, we worked closely with Unily to identify the most important audience frustrations and connect them with the product's value.
Rather than create a conventional software walkthrough, we built the film around those everyday challenges, using selected product interactions to show how Content Studio could help.
The Strategic Decision
Explain the value first. Demonstrate the product second.
The Creative Solution
We took the everyday pressures facing internal communications teams and made them the starting point of the story.
Live action, selected product interactions and motion design then helped demonstrate how Unily Content Studio could make creating content easier.
Unily Content Studio Finished Launch Film
Explore our product marketing videosBehind the Work
Before filming, we built a working animatic to test how the narrative, pacing and product moments would land in sixty seconds.
That gave both teams a way to refine the story before production, then bring it to life through live action, product UI and motion design.
Before
Used to test structure, pacing and the product moments that mattered most before filming.
After
The same story brought to life through live action, selected UI and motion design.
Why this matters
We solve the story before the shoot, not in the edit.
Behind the Scenes
A focused one-day live-action shoot for Unily Content Studio.
How We Produced It
With the story and visual treatment agreed before filming, we knew exactly what we needed to capture.
Our creative director joined remotely from South Africa, working alongside the producer and specialist crew on set. Having been involved from the start, they could maintain creative consistency from development through to filming.
We also used AI-assisted visual references to explore wardrobe, props and the set ahead of shoot day, helping the team work towards the same visual direction.
One-Day Live-Action Shoot
The right people, a clear plan and a production built around what the film needed.
Product UI + Motion
We selected the product interactions that would make Content Studio's value easiest to understand.
Rather than showing every feature, we integrated product UI and motion design into the live-action narrative, helping viewers connect the product with the challenges it was built to solve.
Paid Media / YouTube
The main launch film had time to build the story. The YouTube campaign version needed to capture attention immediately.
Rather than simply cutting the 60-second film shorter, we reworked the opening around a more immediate hook. The proposition stayed the same, but the pacing changed to introduce the audience's problem and Content Studio's value sooner.
YouTube Paid Media
A hook-led campaign edit designed to communicate the audience problem and product value faster.
The Launch Outcome
“We’re over target for sign ups! Feedback was brilliant.”
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