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Product Marketing Video Agency

Product launch and demo videos for complex software products.

We help make your product easier to understand, easier to sell and easier to launch.

We help SaaS and technology product marketing teams turn complex products into clear stories customers understand, Sales can use and internal teams can get behind.

Discuss your launch View product video work

Product Video Production

Start with the audience. Not the feature list.

The right product video depends on what you need people to understand, believe or do next.

We work with product and marketing teams to get close to the product, understand the audience and work out which part of the story matters most.

Then we find the right way to bring it to life, whether that is a launch film, product demo, feature video, customer story or a mix of content across the campaign.

How we help product teams

Different job. Different story.

Launch it

Product launch videos

Introduce a new product or major release by focusing on the value to the end user, rather than trying to explain every feature at once.

Explain it

Product demo videos

Show the parts of the product that prove the value, without turning the film into a click-by-click walkthrough.

Drive adoption

Feature videos

Give new features and use cases their own story, helping existing customers understand what has changed and why it matters to them.

Prove it

Customer stories

Turn real customer experience into credible proof of how the product works, what changed and the value it created.

Enable Sales

Sales enablement videos

Give Sales useful content they can bring into real conversations — from product demos and feature films to customer proof built around common buyer questions.

Extend it

Product campaigns

Build one strong product story, then turn it into the launch, web, paid, social and sales content your wider campaign needs.

Payhawk logo
Klarna logo
American Express logo
Awin Logo

Selected Product Marketing Work

Different product goals. Different approaches.

Product marketing videos do not all need to work in the same way.

Sometimes the job is to create interest. Sometimes it is to explain a feature clearly, prove value or give Sales something useful to work with.

We work with you to understand what the video needs to achieve, then shape the right creative approach around it.

01
Product launch Unily Content Studio

The job

Make the value clear at launch.

Content Studio had plenty of features we could have shown. But the launch film needed to give internal comms teams a reason to care first.

We identified the part of the product that could make the biggest difference to their working day, then built the film around that value.

The approach

Live action, product UI and motion design, brought together in a focused 60-second film.

One week after launch

“We’re over target for sign ups! Feedback was brilliant.”
Explore the case study
02
Feature / Sales enablement Payhawk / Card Control

The job

Explain the value behind the feature.

Payhawk's Sales Director explains why Card Control matters, supported by animated product UI showing how the feature works in practice.

Approach

Expert-led explanation + product UI animation.

View Payhawk case study
03
Platform positioning Awin

The job

Reframe how people see the platform.

Awin needed to communicate a broader proposition than a conventional interface demo could deliver.

Approach

Human contributors, product visuals and motion design.

View Awin case study
04
AI product launch Unily Glass

The job

Introduce a new product and why it matters.

The film needed to introduce Unily Glass while quickly making the benefit of the platform clear.

Approach

Product UI animation + motion-led launch creative.

View Unily Glass case study
05
Product explainer Amex GBT Egencia

The job

Make a complex proposition easier to understand.

The video needed to explain a detailed B2B product proposition clearly without overwhelming the audience.

Approach

Animation + visual explanation.

View Egencia case study

Find the Right Format

What does your video need to do?

Position the product. Demonstrate its value. Give people a reason to use it.

The right format depends on what your audience already knows and what they need to understand next.

Product launch video

Bring the positioning to life.

Make it clear why your product matters.

Establish who it is for, the problem it solves and why someone should choose it. Build the story around that value, with product moments that make the promise believable.

See the Unily launch film

Product demo video

Help people evaluate it.

Show how it would work for them.

Follow a relevant workflow and demonstrate the interactions that matter. Help buyers understand how the product fits their needs and what using it would look like.

Discuss your product demo

Product feature video

Give people a reason to use it.

Make one useful thing clear.

Give a feature its own focused story. Show what it helps someone do, when they would use it and how to get started.

See the Payhawk feature films

One campaign can need all three. We can plan the launch film, demos and feature edits together, with a consistent product story.

Talk through your brief

How we work

From product walkthrough to finished film.

You bring the product knowledge. We turn it into a clear story, with agreed review points from the first script to the final edit.

Unily Content Studio product interface animation showing analytics, surveys and leadership update cards
Live action, product UI animation, motion design or expert interviews—chosen around what your audience needs to see.

  1. Show us the product.

    Take us through the product, prototype or Figma designs. We explore your audience, positioning and launch plans.

  2. Agree the story.

    Define the main message, script and visual approach. Get your stakeholders aligned on what the film needs to say—and show.

  3. See the plan before production.

    Storyboards or an animatic, where useful, let you review the flow and key product moments before filming or animation begins.

  4. Produce, refine and deliver.

    We bring the film together through production, editing and agreed feedback stages, with launch, sales and campaign versions planned from the start.

Planning your budget

How much does a product video cost?

The work behind the film matters more than its length.

A 30-second launch film with bespoke product animation can require more production than a three-minute demo. We build your quote around the creative approach, production requirements and versions you need.

What shapes your budget

Creative & scripting

Whether you have an agreed script or need us to develop the concept, story and visual treatment with your team.

Product UI & animation

Screen capture, animated interfaces and bespoke motion design involve different levels of work. Available design files and the complexity of each sequence matter.

Filming & production

The number of shoot days, locations and contributors, plus the crew, casting and equipment needed to deliver the creative.

Edits & campaign versions

The main film, feature edits, paid social variations, aspect ratios and review rounds. Planning these together helps us identify what can share footage and animation.

Have a launch in mind?

Share your product, launch date and an indicative budget if you have one. We’ll help you work out what to prioritise.

Read our video production pricing guide
Get a tailored quote

Your production partner

Your product marketing best mates.

We work collaboratively with you as an extension of your team, getting close to the product, the audience and what you need to achieve.

Finished product, early build or Figma files, we can work with it. Just tell us what stage the product is at upfront and we can work out the right creative approach and resources.

Matt and Ciara Haley from MHF Creative
Matt & Ciara Haley MHF Creative

We work with you

We stay close to your team, product and stakeholders throughout the project.

Unfinished is fine

Live product, prototype or Figma. Knowing the stage upfront helps us plan the right production route.

Trusted specialists

We bring in filmmakers, animators and editors from a network we have built over years.

We know launch pressure

Products change, dates move and deadlines get tight. We are used to keeping things moving.

Client result

Over target for sign-ups.

Following the launch of Unily Content Studio.

What the client said

“We’re over target for sign ups! Feedback was brilliant.”

Amy Halls Product Marketing Manager, Unily

Product Marketing Video FAQs

Planning a product video?

The practical questions product marketing teams usually ask us before a project begins.

From unfinished products and Figma files to launch deadlines, production costs and getting more content from one project.

01 Can you create a product launch video before the product is finished?

Yes. We can create a product launch video before the final product is finished.

We can work with approved Figma files, prototypes, staging environments, early builds or agreed product workflows.

The important thing is knowing upfront what stage the product is at. That helps us decide whether to capture the live interface, animate from design files, rebuild selected screens or combine several approaches.

02 What do you need from us to create a product demo or UI animation?

We usually start by understanding the product, audience and what the video needs to achieve.

Useful product assets might include platform access, a demonstration, Figma files, screenshots, prototypes, screen recordings and brand guidelines.

You do not need a finished script. We can work with you on the messaging, structure and creative approach.

03 How long does product video production take?

Most projects are planned over several weeks, but the timeline depends on the creative and production requirements.

A straightforward product demo can move quickly. A larger launch involving filming, bespoke product animation and multiple deliverables naturally needs more time.

We are also used to working around fixed launch dates and tighter turnaround times. If you already have a deadline, tell us upfront and we can plan backwards from it.

04 How much does a product marketing video cost?

The cost depends on the creative approach, product animation, filming requirements and number of deliverables.

A focused product demo and a fully produced product launch campaign can require very different levels of creative development and production.

We scope each project around the brief rather than forcing it into a fixed package or starting-price model.

05 Can one product video project create multiple campaign assets?

Yes. We can plan the main film and wider campaign content together from the start.

That might include shorter feature videos, paid social edits, YouTube pre-roll, vertical versions, website assets and sales enablement content.

Planning those requirements early means filming, scripting and animation can support the different formats efficiently.

06 Can you combine live-action filming, screen recordings and product UI animation?

Yes. We regularly combine live action, product UI, screen capture and motion design.

Live action can give the product human context. Product animation can make important interactions easier to understand, while screen recordings can demonstrate real workflows.

We recommend the combination based on what your audience needs to understand and what stage the product is at.

07 What's the difference between a product demo, explainer and launch video?

A product demo shows how the product works. An explainer helps people understand the value. A launch video builds interest in something new.

Product demos usually focus on important features, workflows and interactions.

Explainer videos tend to focus more on the problem, use case and proposition, while launch videos create interest around a new product or feature.

They can overlap. We help work out the right balance for the product and campaign.

Have a question about your own launch?

Talk to us about your product

Let’s talk

Planning your next product launch?

Tell us what you’re working on, where the product is at and what you need the content to achieve.

We’ll work with you to figure out the right creative approach, production setup and team to make it happen.

Discuss your product

Early-stage ideas, unfinished products and Figma files are all welcome.