We make SaaS products feel commercially understandable.
Your product does not need another screen recording. It needs a clear, commercially focused product marketing video that helps people understand why it matters.
The strongest product marketing videos are not simply feature walkthroughs, product demo videos or UI animations. They translate complexity into clarity, showing how your platform solves a real problem, improves a workflow or creates a better outcome for the user.
For SaaS companies, fintech brands, enterprise software platforms and B2B technology businesses, that means turning product capability into something your audience can quickly understand, believe in and act on.
A good product marketing video helps sales, marketing and customer success teams explain the product more clearly. It supports onboarding, feature adoption, product launches, demo journeys and commercial growth by making the value easier to see, easier to remember and easier to share.
Your audience does not just need to see the product. They need to understand the problem it solves and the progress it makes possible.
That’s why we build SaaS product marketing videos, B2B product videos and UI animation-led content around user pain points, platform value, workflow clarity and commercial outcomes. The goal is to make complex products feel simple, useful and worth paying attention to.
We’re a London product marketing video agency creating SaaS product videos, UI animation and motion-led content for B2B brands that need buyers, stakeholders and sales teams to understand the product faster.
When your product lives in a UI, a static explanation or basic screen recording can leave too much work for your sales team. We work with your product marketing team to understand the demo, the user journey, the commercial value and the objections the video needs to overcome.
From product launch videos and feature walkthroughs to animated UI sequences and sales enablement assets, we create 60–90 second product stories designed to reduce demo fatigue, improve buyer comprehension and support conversations across the funnel.
The result is product marketing video content that helps prospects understand the platform before the first demo, making your product easier to explain, easier to sell and easier to get behind internally.
Product marketing video services in London for SaaS, fintech, enterprise software and B2B technology brands that need clearer ways to explain complex platforms, launch features and support sales conversations.
We create SaaS product marketing videos that turn complex platforms into clear, commercially focused stories. These videos help prospects understand what your product does, why it matters and how it supports better business outcomes.
We use UI animation, motion graphics and product visualisation to make software interfaces easier to understand. Ideal for platforms where screen recordings alone do not clearly communicate the value, workflow or user experience.
We produce product demo videos, feature walkthroughs and platform explainers that show your product in action without overwhelming the viewer. The goal is to simplify the demo journey and make key features easier to remember.
Launch new products, features and platform updates with video content built for awareness, sales enablement, onboarding and paid campaigns. We help turn technical capability into messaging your audience can quickly understand and act on.
Whether you need SaaS product marketing videos, UI animation, product demo videos, onboarding content or feature launch campaigns, we’ll help you create commercially focused video content that explains your platform clearly and supports growth across the funnel.
A product launch video built directly from Unily’s Figma designs, using animated platform UX and cinematic motion design to introduce Glass clearly across event screens and digital launch campaigns.
A launch film created to help reposition Awin from affiliate marketing network to SaaS platform, supporting a wider US expansion and brand transformation strategy.
A customer testimonial video that brings the product directly into the story, animating Stora’s platform experience alongside the customer journey to make the value feel clear and tangible.
A platform explainer combining voiceover, stock footage and animated product visuals to communicate the offer clearly while keeping production lean, polished and scalable.
As a product video production agency in London, we help product marketing teams, SaaS brands and platform businesses turn complex features, product journeys and launch messages into clear, compelling video assets.
Before we animate screens or build the edit, we help define the core product story: what the product does, who it helps, why it matters and what the audience needs to understand first.
Product marketing videos work best when they go beyond feature lists. We shape product demos around real user needs, pain points and outcomes, so the audience can quickly see the value.
From Figma files and platform screens to app flows and dashboard experiences, we use UX animation, motion design and branded graphics to make digital products easier to understand.
Whether you need a product launch company in London, a product demo video agency or a creative partner for an online campaign, we build videos that work across events, websites, sales decks and social.
One product video can become a launch film, demo cutdowns, feature explainers, paid social edits, sales enablement clips, event screen content and website assets.
We balance polish with substance, making sure the final video feels premium, useful and commercially focused — not over-produced, vague or disconnected from the actual product experience.
They help buyers understand why the product matters before the first demo.
Most SaaS platforms are difficult to explain clearly in 60–90 seconds, especially to new audiences. That’s why we combine product understanding, narrative structure and cinematic UI animation to create videos that increase buyer comprehension, reduce demo fatigue and support sales conversations more effectively.
The result is product marketing content designed to help launch adoption, sales enablement and enterprise stakeholder buy-in — not just explain features.
Strong product marketing videos are not built by jumping straight into animation. They come from understanding the product, the audience, the value proposition and the story that needs to be communicated.
Product marketing teams know the product deeply, but translating that into a clear 60–90 second video is a different challenge. Our role is to bridge that gap — turning product complexity into a focused visual story people can understand quickly.
We work closely with your product marketing team to walk through the demo, explore the UX, identify key workflows and uncover the value to the end user.
We shape the messaging into a concise product narrative, focusing on what the product is, who it helps and why it matters.
We use Figma assets, platform captures, motion design and UI animation to make the product feel dynamic, premium and easy to follow.
We deliver product marketing assets for launches, websites, sales enablement, paid media, events and social platforms.
The result? Product marketing videos that simplify complex platforms, communicate value quickly and make the product feel clear, credible and commercially useful.
MHF Creative is a London product marketing video agency, but our UI animation and product video production process can be delivered fully remotely for SaaS, technology and B2B platform teams anywhere in the world.
We work closely with your product marketing team through remote discovery sessions, demo walkthroughs and messaging calls to understand how your product works, what the end user needs to see and what value the video needs to communicate.
Once we understand the product, your team supplies the core assets — such as Figma files, UI screens, brand guidelines, product captures, copy, customer journeys and key messaging — and we turn them into a clear, polished 60–90 second product marketing video.
This makes the process especially effective for product launch videos, SaaS platform explainers, animated UI videos, product demo videos, sales enablement assets and online campaign content where filming is not always required.
A screen recording can explain how a platform works. UI and product animation goes further — shaping the product experience into a clearer, more dynamic and story-led video built for launches, campaigns and sales conversations.
For SaaS and B2B platforms, the most effective product marketing videos usually combine product understanding, narrative, motion design and UI animation. The goal is to make the product feel clear, credible and valuable — not just technically visible.
Animating from approved Figma, Illustrator, Adobe XD or Sketch files is one production scope. Completing, interpreting, rebuilding or designing screens for the video is a separate piece of work and will affect both timeline and cost.
If your UI is still being built or your product journey is still changing, it is important to establish this before the project is quoted.
We work with SaaS, B2B and platform-led teams that need to explain complex products clearly, support product launches and help buyers understand value faster through narrative-led UI animation.
Product marketing videos help SaaS, technology and B2B platform teams explain what the product does, why it matters and how it creates value — in a format buyers can understand quickly.
of people say they have watched an explainer video to learn more about a product or service.
of marketers say video has helped them increase understanding of their product or service.
of a message is retained when watched in video format compared to text alone.
more likely buyers are to complete a high-quality deal when digital content and human explanation work together.
A practical breakdown of timelines, costs, formats and decision points — built to help you plan properly before you commit.
Read the guideProduct marketing videos often involve more than animating a few screens. They require judgement: what to simplify, what to show, what to leave out and how to turn a complex platform into a clear story people can understand quickly.
That’s why our projects are senior-led from the start. You work directly with Matt and Ciara throughout, combining production experience with brand-side understanding of how messaging, positioning and product value get shaped, challenged and signed off.
We work closely with your product marketing team to understand the product, review the demo, explore the end-user value and shape the clearest 60–90 second story before moving into UI animation, editing and delivery.
A lean, senior-led model. Direct access. Clearer product stories. Better product marketing videos.
A product marketing video explains what your product does, who it helps and why it matters. For SaaS and B2B platforms, this often means combining messaging, UI animation, product storytelling and a clear 60–90 second structure that helps buyers understand the value quickly.
A screen recording demo is usually more functional and transactional. It shows what happens inside the product. A product marketing video is more story-led and dynamic. It uses UI animation, messaging and motion design to explain the product’s value, not just its features.
Yes. We can animate from approved Figma, Adobe XD, Sketch, Illustrator or design system assets. If the screens are finished and signed off, that is one scope. If screens need designing, rebuilding, interpreting or completing for the video, that becomes a separate piece of work and should be discussed before quoting.
Yes. Product marketing video and UI animation projects can be delivered fully remotely. We usually start with discovery calls, product demo walkthroughs and messaging sessions with your product marketing team, then work from your supplied UI assets, brand guidelines, product captures and key messaging.
Most product marketing videos work best at around 60–90 seconds. That is usually enough time to introduce the problem, show the product experience, explain the value and leave the viewer with a clear reason to care without becoming a detailed software walkthrough.
Pricing depends on the complexity of the UI animation, whether your product files are finished, the amount of messaging support needed, the edit style, voiceover, music, additional assets and the number of final deliverables. Animating approved screens is a different scope to designing or rebuilding UI for the video.
We’re a London-based team with deep experience in product marketing video and UI animation. If you have a brief, a platform launch, or a set of Figma files that need turning into motion, we’ll help you shape the right approach before production begins.
