Payhawk, a leading fintech company, has crafted a series of four product videos designed to showcase their exceptional software features. With a steadfast commitment to innovation and simplicity, Payhawk places a strong emphasis on four key capabilities, including powerful reconciliation and advanced Mastercard controls. These videos not only provide valuable insights into how Payhawk is revolutionizing expense management but also serve as valuable tools to guide customers further down the sales funnel, offering a deeper understanding of how Payhawk can transform their financial operations.
To effectively showcase each feature of our client's software, we embarked on the intricate task of animating the Figma representations of their platform. This animation needed to seamlessly integrate with interviews and supplementary B-roll footage to create concise 1-minute videos and keep the viewer engaged.
Adding to the complexity, two of these videos were shot during separate months, presenting a unique challenge in maintaining visual and thematic continuity across the entire series. Our team tackled these challenges head-on, ensuring that the final videos not only highlighted the software's capabilities but also maintained a cohesive and compelling narrative throughout the entire video production process.
Our approach was strategic and collaborative, designed to address the client's challenges and create impactful product videos. We began with thorough research to understand Payhawk's software and its key features.
During filming, we opted for a teleprompter approach in close collaboration with the client. This ensured precise messaging and a seamless delivery. Script refinement was a joint effort to guarantee the effective communication of essential information.
In post-production, we employed animation techniques to bring the Payhawk platform to life. These animations showcased the software's functionalities, creating a visually engaging and immersive viewer experience.
Throughout the entire process, we maintained open and frequent communication with the client, valuing their input and feedback. This collaborative approach ensured that the final videos accurately represented the client's vision and effectively conveyed the software's benefits.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.
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