Payhawk / SaaS Product Video Series

Payhawk SaaS product videos: explaining software features.

Product feature videos built to support sales conversations.

MHF Creative produced four product feature videos for Payhawk, combining its sales director speaking directly to camera with bespoke software UI animation. Each film focused on one capability, helping prospective customers understand how the feature works and why it matters.

Four Product Videos Direct-to-Camera Filming UI Animation Sales Enablement

Discuss a Product Video Project Explore SaaS Video Production

Payhawk Product Video Series Live-action filming and UI animation by MHF Creative

The Brief

How do you explain complex SaaS features without overwhelming the buyer?

Payhawk needed four short product videos to give prospective customers a clearer understanding of specific software capabilities.

The series covered Travel Management, Reconciliation, Card Controls and Expense Management. Each film needed to explain what the feature does, how it works and why it matters, without becoming a lengthy software walkthrough.

The videos were intended to support prospects considering the platform, giving Payhawk focused content for explaining individual features during the buying process.

Our Focus

Give each feature its own story. Make the value clear before adding the detail.

The Finished Films

Watch the Payhawk series.

Two examples showing how we brought the product and its features to life.

Payhawk / SaaS Product Feature Video

Card Controls

Live action and UI animation by MHF Creative

Payhawk / SaaS Product Feature Video

Reconciliation

Live action and UI animation by MHF Creative

Explore our product marketing videos

Our Approach

Expert-led filming meets SaaS UI animation.

We wanted each film to feel like a direct conversation with the viewer, while showing the software in action.

Our approach combined Payhawk's product expertise with direct-to-camera filming and animated software interfaces, giving each feature its own clear explanation within a consistent series.

Speaking directly to the audience.

Payhawk's sales director presented directly to camera, using a teleprompter to deliver each feature explanation clearly and confidently.

This approach helped make the product videos feel personal, rather than like a conventional software demonstration.

Showing the product in action.

We integrated bespoke UI animation throughout the videos, bringing Payhawk's software interfaces into the story as each feature was explained.

By connecting the spoken explanation with the relevant product interactions, viewers could see how the software works, not just hear about its capabilities.

One consistent video series.

Filming took place across two separate days, so we maintained consistent framing, lighting and presentation throughout.

The result was a cohesive series of four SaaS product feature videos, each focused on a different capability but recognisably part of the same campaign.

The Value of This Approach

Combining a knowledgeable product expert with animated software interfaces helps turn detailed features into clear explanations that buyers can follow.

Let's Talk About Your Product

Need a SaaS product video that shows the value?

We help SaaS teams develop clear product videos, from defining the key messages and scripting to filming product experts and animating software interfaces. Whether you need a single feature video or a complete series, we'll help you focus on what your buyers need to understand.

Discuss Your Project Explore SaaS Video Production