Can MHF work with our internal marketing or creative team?

Yes. MHF regularly works alongside internal marketing, product, communications and creative teams. MHF can lead the full process or support the parts where additional strategy, creative, production or post-production capability is needed.

What kinds of businesses does MHF Creative work with?

MHF Creative mainly works with B2B organisations where something valuable is difficult to explain, demonstrate or communicate. This includes SaaS, AI and technology businesses, financial services, professional services and larger organisations with complex products, ideas or stakeholder stories.

How much does a video production project cost?

Most full-service MHF projects start from around £7,500 + VAT. Investment depends on the creative approach, filming requirements, locations, animation and the number of deliverables. If you already have a clear brief, we can cost it. If you are still working out what you need, we can help shape the scope and options first.

Video Production Agency for Complex Businesses

Q: How much should we budget for a video project with MHF?

Smaller, clearly defined projects can start from around £5,500 + VAT. Most full-service MHF productions begin around £7,500 + VAT. A smaller project might involve one clear objective, one main film and relatively straightforward filming and post-production. Larger productions may involve deeper messaging and creative development, multiple contributors or locations, animation, product UI and several deliverables.

Q: Do we need to know exactly what kind of video we need?

No. Some clients come to MHF with a detailed production brief. Others come with a product to launch, a story to tell or something complicated they need people to understand. MHF can help work out the audience, message, proof and story before recommending what should actually be made.

Q: What is included in a typical MHF production?

Depending on the brief, MHF can manage a project from initial thinking through messaging, creative development, pre-production, filming, animation, editing, sound and final delivery. Scope is built around what the project genuinely needs.

Q: How long does a typical video project take?

Timing depends on scope. Most projects move through messaging and pre-production, filming or animation, editing and review before final delivery. Where there is a fixed launch, campaign, event or internal deadline, MHF builds the production schedule backwards from that date.

Q: Can MHF Creative manage filming outside the UK?

Yes. MHF Creative can travel with the right MHF team or work with trusted local production partners while keeping creative direction connected to the MHF team.

Simplify The Brief

Start with the job.

Complex briefs become easier to solve when you simplify the job first.

Before deciding what to make, we work out what the audience needs to understand, believe or see differently. Most B2B video briefs come back to four jobs.

Explain

Explain it.

Make the complex easier to understand.

Clarify the product, service or proposition so the right audience quickly understands what it is and why it matters.

Prove

Prove it.

Give people a reason to believe you.

Use real customers, evidence and outcomes to turn a claim into something credible and reduce buyer uncertainty.

Lead

Lead with it.

Turn expertise into authority.

Shape specialist knowledge into useful content that earns attention and gives the business a stronger point of view.

Reposition

Reposition it.

Change how people see the business.

Shift an outdated perception and help the market understand what has changed, why it matters and what the business has become.

The Principle

We simplify the brief before we complicate the production.

Before asking “What video should we make?” we ask “What needs to change?”

Explore our approach to video strategy

Selected Work

Four jobs. Four different answers.

The communication problem comes first.

Then we decide how best to solve it through story, live action, animation, product UI or a combination of them.

Explore all work

Explain it. Unily Content Studio · Product Launch

The challenge

Explain a new product through the problem it solves.

Unily was bringing Content Studio to market with a clear communication challenge: people do not all want to consume content in the same way.

We started with that end-user problem, then introduced Content Studio as the answer. The product demonstration focuses only on the features that make the value tangible, rather than trying to show everything the platform can do.

The strategic decision Explain the value first. Demonstrate the product second.

Related service Product video production

Reposition it. Awin · Platform Brand Story

From affiliate network to modern SaaS platform.

Awin already had awareness. The challenge was changing what that awareness meant, particularly for a US audience after the ShareASale acquisition.

The strategic decision Change the category story, not simply explain the platform.

Let the customer prove the value.

The strongest proof was not RMS talking about its platform. It was showing the difference the platform makes through the people using it every day.

The strategic decision Make the customer the story, not the supplier.

Related service Customer testimonial video production

Lead with it. daily.dev · Expert-Led Content

daily.dev expert-led thought leadership video

Turn expertise into something worth watching.

A content format built around useful expert thinking rather than another piece of product promotion, helping daily.dev build authority beyond the platform itself.

The strategic decision Make the expertise useful before making it promotional.

Related service Thought leadership video production

Same principle

Different communication problems need different creative answers.

Explore all work

Why MHF

Senior people stay close to the work.

Complex work gets harder when knowledge is lost between strategy, production and edit.

At MHF, the people who understand the brief stay close enough to make the right decisions all the way through.

MHF Creative production team filming on location

Small senior team. Close to the brief from start to finish.

Understand it properly.

We get underneath the product, audience and business context before making creative decisions.

Keep senior thinking close.

The people who understand your brief stay involved from the first conversation through production and final edit.

Get the best from real people.

CEOs, customers and technical experts do not need to be presenters. We know how to make them feel comfortable and credible on camera.

Use whatever makes it clearest.

Film, animation, product UI and motion are tools. We choose the combination that makes the idea easiest to understand.

What That Means For You

Less handover. Better judgement. Clearer work.

Make The Production Work Harder

One production. More useful content.

If the people, product and production are already in place, it makes sense to think beyond one finished film.

We plan what will genuinely be useful before cameras roll, so additional edits, photography, product sequences and reusable assets are captured deliberately rather than added as an afterthought.

The main story.

The core film that carries the message and gives the production its purpose.

Hero film

Product launch

Customer story

Brand or campaign film

Content around it.

Shorter pieces shaped around where the story needs to appear and what each audience needs from it.

Campaign edits

Paid social versions

Vertical and square edits

Trailers and cutdowns

Assets that keep working.

Useful material your team can keep drawing on long after the main film has launched.

Interview extracts

Product sequences

Photography

Clean footage and motion assets

More content is not the goal. More useful content is.

Plan it before the shoot and one production can keep working long after the main film has been delivered.

Discuss a production

How We Work

Bring us the brief. The idea. Or the problem.

You do not need to know what kind of video you need yet.

Some clients come with a detailed brief. Others have a product to launch, a story to tell or something complicated they need people to understand. We can start from either place.

01 Understand

Get clear on what needs to change.

We get underneath the audience, business context and communication challenge before deciding what the work should become.

Audience Context Message Proof Outcome

02 Shape

Find the clearest way to make that happen.

We work through the story, structure and creative approach before deciding exactly how the film should be made.

Story Structure Creative Format

03 Make

Bring it to life without losing the thinking.

We carry the original idea through production and post-production so the final film still solves the problem we started with.

Production Directing Animation Edit Sound

Start wherever you are.

A finished brief is useful, but it is not a requirement. If the problem is clear and the answer is not, that is enough to begin.

UK based. Internationally capable.

We film internationally with the right MHF crew or trusted local production partners, while keeping creative direction connected to our team.

International video production

Frequently Asked Questions

A few things worth knowing upfront.

You do not need a finished brief before getting in touch.

These are the practical questions that usually come up when clients are working out scope, budget and timing.

01 How much should we budget for a video project with MHF?

Smaller, clearly defined projects can start from around £5,500 + VAT. Most full-service MHF productions begin around £7,500 + VAT.

A smaller project might involve one clear objective, one main film and relatively straightforward filming and post-production. Larger productions may involve deeper messaging and creative development, multiple contributors or locations, animation, product UI and several deliverables.

If you already have a clear brief, we can cost it. If the scope is still taking shape, we can help work out what is actually needed before building the budget.

02 Do we need to know exactly what kind of video we need?

No. Some clients come to us with a detailed production brief. Others come with a product to launch, a story to tell or something complicated they need people to understand.

We can help work out the audience, message, proof and story before recommending what should actually be made.

03 What is included in a typical MHF production?

It depends on the brief, but we can manage the project from initial thinking through messaging, creative development, pre-production, filming, animation, editing, sound and final delivery.

We scope around what the project genuinely needs rather than automatically adding every service to every production.

04 Can you work with our internal marketing or creative team?

Yes. We regularly work alongside internal marketing, product, communications and creative teams.

We can lead the full process or slot into the parts where you need additional strategy, creative, production or post-production support.

05 What kinds of businesses do you work with?

We mainly work with B2B organisations where something valuable is difficult to explain, demonstrate or communicate.

That includes SaaS, AI and technology businesses, financial services, professional services and larger organisations with complex products, ideas or stakeholder stories.

06 How long does a typical video project take?

Timing depends on the scope. Most projects move through messaging and pre-production, filming or animation, editing and review before final delivery.

If you are working towards a launch, campaign, event or internal deadline, we build the production schedule backwards from that date at the start of the project.

07 Can you manage filming outside the UK?

Yes. We can travel with the right MHF team or work with trusted local production partners while keeping creative direction connected to our team.