Video Production Agency for Complex Businesses

Q: How much does a video production project cost?

Most full-service MHF projects start from around £7,500 + VAT. Investment depends on the creative approach, filming requirements, locations, animation and the number of deliverables. If you already have a clear brief, MHF can cost it. If you are still working out what you need, MHF can help shape the scope and options first.

Q: Do we need to know exactly what kind of video we need?

No. Some clients come to MHF with a detailed brief. Others come with a product to launch, a story to tell or something complicated they need people to understand. MHF can help shape the message, recommend the right creative approach and work out what the production needs to be.

Q: What kinds of businesses does MHF Creative work with?

MHF Creative mainly works with B2B organisations where something valuable is difficult to explain, demonstrate or communicate. That includes SaaS, AI and technology businesses, financial services, professional services and larger organisations dealing with complex products, ideas or stakeholder stories.

Q: Can MHF Creative manage filming outside the UK?

Yes. MHF Creative can travel with the right MHF team or coordinate trusted production partners internationally while keeping creative direction connected to the MHF team.

Q: How long does a typical video project take?

Timings depend on the scope, but most projects move through messaging and pre-production, filming or animation, editing and review before final delivery. MHF agrees the production schedule upfront and works backwards from relevant launch, campaign or event dates.

What We Help With

What do you need people to understand?

Most clients come to us with a communication problem, not a video format.

A product needs explaining. A customer story needs turning into proof. An expert has something worth saying. Or the business needs to be seen differently.

We help work out the message first, then use the right mix of film, interviews, animation, motion design and product visuals to make it clear.

Explain what you sell.

Launching something new or selling a product that is not immediately obvious? We create product videos, demos and animation that help people understand what it does, how it works and why it matters.

Product video production

Prove why it matters.

Let your customers do some of the convincing. We turn real experiences into customer stories and testimonial films that give potential buyers credible proof, not polished sales claims.

Customer testimonial videos

Show what you know.

Your best expertise is often sitting inside the business. We help leaders and subject matter experts turn what they know into clear, useful video that builds authority and trust.

Thought leadership video

Change how people see you.

Rebranding, repositioning or telling a bigger business story? We create brand films that help people understand who you are, what is changing and why they should care.

Brand video production

Explore all video production services

Not sure what kind of video you need? That is normal.

You do not need to arrive with the format worked out. We start with your audience, the message and what needs to change. Then we work out the clearest way to communicate it.

Selected Work

Different problems. Different ways to solve them.

The format changes, but the job is usually one of four things: explain what you sell, prove why it matters, show what you know or change how people see you.

Here is what that looks like in practice.

Explore all work

Explain What You Sell Unily Glass · AI Product Launch

Unily Glass AI workplace platform product launch film

Launch a complex AI product without turning it into a feature demo.

Unily needed to introduce Glass, its AI-powered workplace experience, in a way that made a complex proposition understandable without reducing the launch to a list of functionality.

We combined messaging, product storytelling, interface animation and motion design to show what the experience enables and why it matters.

View Unily project

Change How People See You Awin · Platform Brand Story

Change how the market sees an established platform.

Human storytelling, product visuals and technology brought together to move the story beyond functionality and communicate the wider value of the Awin platform.

Prove Why It Matters RMS × The Lafayette Hotel · Customer Story

RMS and The Lafayette Hotel hospitality SaaS customer story

Turn a product claim into credible customer proof.

A multi-voice customer story built around genuine hospitality experience, showing how the value of the platform appears in the day-to-day reality of running a hotel.

Show What You Know daily.dev · Expert-Led Content

daily.dev expert insights video series with Harry Cooper

Turn specialist expertise into content people want to watch.

An expert-led content format designed for a sophisticated developer audience, helping daily.dev build authority beyond the product itself.

Prove Why It Matters University of Bedfordshire × UKSPF · Programme Case Study

University of Bedfordshire and West Northamptonshire UKSPF case study film

Make a complex programme easier to understand through real outcomes.

A case study film bringing together programme context, stakeholder voices and practical impact to show what changed, how it happened and why the work mattered.

View Bedfordshire project

Prove Why It Matters Awin × Klarna · Partnership Story

Make the value of a partnership clear through the people inside it.

A people-led partnership story bringing together different perspectives to show how two businesses work together and where the value of that relationship comes from.

View partnership project

Show What You Know Aon · Thought Leadership

Aon cyber risk and AI thought leadership film

Make specialist expertise easier to follow without simplifying it away.

A calm editorial conversation format gives senior experts room to explore cyber risk and AI while keeping a complex subject accessible to a business audience.

View Aon project

Different problems need different answers.

Sometimes that means product animation. Sometimes customer voices. Sometimes a strong interview or a carefully crafted brand film. We choose the approach around what your audience needs to understand, believe or do.

Explore video production services

Why MHF

Senior people stay close to the work.

Complex briefs rarely stay simple once the project starts.

Products change. Stakeholders have different priorities. Senior people need to feel comfortable on camera. Brand, product and legal teams all need confidence in what is being made.

MHF Creative is a senior-led video production agency. The people who understand your brief stay involved in the creative decisions, production and edit from start to finish.

MHF Creative production team filming on location

Small senior team. Close to the work.

We get underneath the subject.

We ask enough questions to understand the product, the audience and what you actually need the video to do before we start making creative decisions.

The people you meet stay on the project.

There is no big pitch followed by a handover to a junior team. Senior creative and production thinking stays involved from the first conversation through to the finished film.

We know how to work with real people.

CEOs, customers, technical experts and employees do not need to be presenters. We help people feel comfortable, ask the right questions and get natural, credible performances.

Film, animation and product thinking in one team.

Sometimes the clearest answer is a person on camera. Sometimes it is animation, product UI or motion design. Often it is a combination. We choose what explains the idea best rather than forcing every brief into the same format.

What That Means For You

Less time re-explaining the brief. Better decisions all the way through.

Make The Production Work Harder

One production. More useful content.

If we are already filming, it makes sense to think beyond one finished video.

We plan what you might need afterwards before cameras roll, so the main film, shorter edits, product sequences, photography and reusable assets can be captured deliberately rather than bolted on at the end.

Not every project needs all of that. The point is to work out what will actually be useful while the people, product, location and production are already in place.

Planning Principle

Plan one production around the main story.

The hero film still leads. We simply think ahead about what else the business will genuinely need while we have the opportunity to capture it properly.

The main story.

The core film that carries the message and gives the production its purpose.

Hero film

Product launch

Customer story

Brand or campaign film

Content for the campaign.

Shorter pieces shaped around where the story will actually appear and what each audience needs from it.

Shorter campaign edits

Paid social versions

Vertical and square edits

Trailers and cutdowns

Assets you can keep using.

Useful material your internal team can draw on after the original campaign has finished.

Interview extracts

Product sequences

Photography

Clean footage and animation modules

More content is not the goal. More useful content is.

Plan it before the shoot and one production can keep working long after the main film has been delivered.

Discuss a production

How We Work

Bring us the brief. The idea. Or the problem.

You do not need to know what kind of video you need yet.

Some clients come to us with a detailed brief. Others have a product to launch, a story to tell or something complicated they need people to understand.

We can start from either place. Our job is to work out what needs communicating and find the clearest way to do it.

01 Understand

Work out what needs to change.

We get clear on the audience, the business context and what people need to understand, believe or do as a result of the work.

02 Shape

Find the clearest way to tell it.

We work through the message, story and creative approach before deciding exactly how the film should be made.

03 Make

Bring it to life properly.

We take care of production and post-production, from filming and animation through editing, sound and final delivery.

Start wherever you are.

A finished brief is useful, but it is not a requirement. If the problem is clear but the answer is not, that is a perfectly good place to begin.

UK based. Internationally capable.

We film internationally with the right MHF crew or trusted local production partners while keeping creative direction connected to our team.

International video production

Frequently Asked Questions

A few things clients usually want to know.

You do not need to have everything worked out before getting in touch.

These are some of the practical questions that tend to come up early in a project.

01 How much does a video production project cost?

Most full-service MHF projects start from around £7,500 + VAT.

Investment depends on the creative approach, filming requirements, locations, animation and the number of deliverables. If you already have a clear brief, we can cost it. If you are still working out what you need, we can help shape the scope and options first.

02 Do we need to know exactly what kind of video we need?

No. Some clients come to us with a detailed brief. Others come with a product to launch, a story to tell or something complicated they need people to understand.

We can help shape the message, recommend the right creative approach and work out what the production actually needs to be.

03 What kinds of businesses do you work with?

We mainly work with B2B organisations where something valuable is difficult to explain, demonstrate or communicate.

That includes SaaS, AI and technology businesses, financial services, professional services and larger organisations dealing with complex products, ideas or stakeholder stories.

04 Can you manage filming outside the UK?

Yes. We can travel with the right MHF team or coordinate trusted production partners internationally while keeping creative direction connected to our team.

International video production

05 How long does a typical video project take?

It depends on the scope, but most projects move through messaging and pre-production, filming or animation, editing and review before final delivery.

We agree the production schedule upfront and work backwards from any launch, campaign or event dates that matter.

Ready When You Are

Got something important that’s difficult to explain?

Tell us what you are trying to make clearer.

It might be a product, an idea, a customer story or a change in how the business needs to be understood. We can help shape the brief and work out the strongest way to communicate it.

Discuss a project View our work

Most full-service projects start from around £7,500 + VAT.

Have a brief already? Great. Still working out the answer? That’s fine too.

Complex business. Made clearer.

We make complex businesses easier to understand.

What do you need people to understand?

Explain what you sell.

Prove why it matters.

Show what you know.

Change how people see you.

Different problems. Different ways to solve them.

Launch a complex AI product without turning it into a feature demo.

Change how the market sees an established platform.

Turn a product claim into credible customer proof.

Turn specialist expertise into content people want to watch.

Make a complex programme easier to understand through real outcomes.

Make the value of a partnership clear through the people inside it.

Make specialist expertise easier to follow without simplifying it away.

Senior people stay close to the work.

We get underneath the subject.

The people you meet stay on the project.

We know how to work with real people.

Film, animation and product thinking in one team.

One production. More useful content.

The main story.

Content for the campaign.

Assets you can keep using.

Bring us the brief. The idea. Or the problem.

Work out what needs to change.

Find the clearest way to tell it.

Bring it to life properly.

A few things clients usually want to know.

Got something important that’s difficult to explain?