A CEO-led film helping Mixology Digital explain the strategy, personality and thinking behind its company rebrand.
Part of our leadership video production work with CEOs, executives and subject matter experts.
The Brief
As Intentify Demand became Mixology Digital, the change went beyond a new name and visual identity.
The business wanted to feel more human and distinctive, and needed a way to explain why it had changed, what the new brand stood for and where the company was heading.
Rather than announce the rebrand through corporate messaging, we put the CEO at the centre of the story. It is an approach we often use in our brand video production work when the thinking behind a change matters just as much as the new identity itself.
For leadership teams, that means turning strategy into something people can actually hear, understand and believe. Explore our leadership video production approach.
01
Make the thinking behind the Mixology Digital rebrand easy to understand.
02
Let the CEO explain the direction of the business in his own words.
03
Give the new brand personality instead of creating another corporate announcement.
The CEO Film
Instead of hiding the strategy behind polished corporate language, Mixology put its CEO directly in front of the audience.
The interview gave him space to explain why the brand was changing and what the business wanted to stand for next.
01
The strategic story came directly from the person leading the business.
02
A conversational interview helped the rebrand feel more human and believable.
03
The film connected the new identity to the thinking and direction behind the business.
Our Approach
We kept the production deliberately compact: one producer, one Director of Photography and one filming day at Mixology Digital’s London Bridge office.
We filmed the CEO interview first, securing the strategic story before capturing the wider team, workplace and supporting b-roll. It is a good example of how we approach corporate video production in London when teams need strong content without turning a working office into a film set.
That single filming day created two different pieces of content: this in-depth CEO film and a separate 60-second rebrand film built from the same production.
Enough production control to deliver polished work without overwhelming a working office.
Secure the core CEO interview while the environment is controlled, then build the supporting visuals around it.
Capture enough supporting material to create more than one useful piece of content from the production.
Why It Mattered
01
The change came directly from the CEO, connecting the new identity to the strategy and thinking behind the business.
02
Instead of presenting a new look in isolation, the film explained what had changed, why it mattered and where the business was heading.
03
The same filming day produced both the in-depth CEO story and the shorter animated rebrand film.
For businesses going through change, video can help turn a new identity into a story people understand. Explore our brand video production work.
Start A Project
We help leadership teams turn strategy, change and complex business decisions into films people can understand and believe.
From shaping the message and preparing senior contributors to filming, direction and post-production, we can build the right production around the story you need to tell.
See more of our leadership video production work.