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Mixology Digital CEO speaking to camera during a company rebrand video interview

CEO Leadership Video Case Study

CEO Video Production for a Company Rebrand

Putting the CEO front and centre of the rebrand.

A CEO-led film for Mixology Digital, created to explain the thinking behind its company rebrand and communicate the strategy, personality and people behind the business.

Produced by MHF Creative, a corporate video production agency , as part of our leadership video production work with CEOs, executives and subject matter experts.

Watch the Film

The Brief

A new brand needed a human explanation.

As Intentify Demand became Mixology Digital, the business needed to explain more than a new name and visual identity.

The rebrand represented a wider shift in how the company wanted to present itself: more human, more distinctive and less like the faceless demand-generation businesses it was competing against.

Rather than relying on corporate brand language, the film put the CEO directly behind that change. His role was to explain what Mixology Digital does, why the business had evolved and the thinking behind its new direction in a way that felt personal and credible.

It is the same principle we bring to our leadership video production : use the people closest to the strategy to make important business messages easier to understand and believe.

Business Objective
Explain the strategy and thinking behind the Mixology Digital rebrand.
Leadership Role
Put the CEO at the centre of the story rather than hiding the change behind corporate messaging.
Creative Focus
Make the new brand feel personal, credible and recognisably human.

The CEO Film

A rebrand explained by the person leading it.

Instead of hiding the strategy behind polished corporate language, Mixology put its CEO directly in front of the audience.

The interview gave him space to explain what the business had become, why the brand was changing and what Mixology Digital wanted to stand for going forward.

The result is a leadership video built around personality and perspective rather than a conventional company announcement, connecting the new brand with the people and thinking behind it.

01

CEO-led

The strategic story came directly from the person leading the business rather than being communicated through anonymous brand copy.

02

Personal, not corporate

The interview format gave the CEO room to communicate with personality, making the rebrand feel more human and believable.

03

Strategy made clear

The film connected the new Mixology identity to the wider thinking, positioning and direction of the business.

Our Approach

One office day. Two distinct films.

We kept the production deliberately compact: one producer, one Director of Photography and one focused filming day at Mixology Digital’s London Bridge office.

We arrived at 8am to prepare the space and filmed the CEO interview first, securing the main strategic story before moving through the office to capture the wider team, natural interactions and supporting b-roll.

That single day ultimately supported two different pieces of content: the more in-depth CEO film and a separate 60-second animated rebrand video.

Behind the scenes of the Mixology Digital filming day in London Bridge.
01

Keep the crew compact

A producer and DOP gave us the production control we needed without bringing an unnecessarily large crew into a working office.

02

Get the leadership story first

We prioritised the CEO interview while the environment was controlled, securing the strategic narrative before moving into wider workplace filming.

03

Make the day work harder

The team footage captured afterwards created a wider visual library that could support both the CEO story and the shorter animated rebrand film.

Crew
1 Producer + 1 DOP
Production Day
8am–5pm · London Bridge
Deliverables
CEO film + 60-sec animated rebrand film

Project Value

More than announcing a new brand.

The opportunity was to give the Mixology Digital rebrand a voice, not simply a new visual identity.

Putting the CEO at the centre of the longer film created a direct connection between the new brand and the thinking behind the business. The strategy could be explained by the person leading it, rather than relying entirely on corporate messaging.

The production was also structured to create more than one way to communicate that change. Alongside the in-depth CEO film, the same filming day supported a shorter 60-second animated rebrand video, giving Mixology two distinct pieces of content from one production.

It reflects the wider role of leadership video production : making important business decisions easier to explain through the people with the authority and perspective to tell the story.

Leadership

Put a person behind the strategy

Made the CEO part of the rebrand story, giving the business a recognisable voice through which to explain its direction, positioning and thinking.

Brand

Give the rebrand meaning

Connected the new Mixology Digital identity to a wider story about how the company had evolved and how it wanted to present itself going forward.

Content

Create more from the shoot

Used one London Bridge filming day to support two different communication needs: a detailed CEO story and a concise animated rebrand film.

The strategic role

Turn a visual rebrand into a business story people can hear directly from the person leading it.

Frequently Asked Questions

Questions about the Mixology CEO video production.

How we planned a compact London office shoot around a CEO interview, wider team footage and two different video outputs.

The project is a useful example of how a focused leadership video production can communicate a major business change without requiring a large crew or multiple filming days.

01 What was the objective of the Mixology Digital CEO video?

The video was created to help Mixology Digital explain the thinking behind its company rebrand through the voice of its CEO. Rather than communicating the change through brand messaging alone, the longer-form film gave the CEO space to explain the business, its evolution and the strategy behind its new direction.

02 Where was the CEO video filmed?

We filmed at Mixology Digital’s own office in London Bridge. Using the company’s real working environment allowed us to capture the CEO interview and then move into wider team and workplace footage during the same production day.

03 How large was the production crew?

The on-site crew consisted of one producer and one Director of Photography. Keeping the crew compact made it easier to work efficiently inside an active office while still giving us the production control needed for the CEO interview and supporting b-roll.

04 How was the corporate filming day structured?

The crew arrived at 8am to prepare the office and filming setup. We prioritised the CEO interview first so the core leadership narrative was secured before moving on to film the wider Mixology team, workplace interactions and additional b-roll. The filming day finished at approximately 5pm.

05 What video content was created from the one-day shoot?

The production supported two distinct video outputs. The first was the more in-depth CEO film explaining the company rebrand and strategic direction. The second was a separate 60-second animated rebrand video. Planning both outputs together allowed the same filming day and supporting footage to work across two different communication needs.

06 Why use a CEO video to communicate a company rebrand?

A rebrand often reflects a wider change in positioning, strategy or ambition. Putting the CEO on camera gives the organisation an opportunity to explain that thinking through a recognisable leadership voice, adding context and personality that a visual identity or written announcement cannot provide on its own.

07 Can MHF Creative produce similar CEO and leadership videos in London?

Yes. MHF Creative produces CEO and leadership videos for businesses in London and beyond. We can support the process from messaging and contributor preparation through to filming, direction, b-roll and post-production, including productions designed to generate several useful pieces of content from the same shoot.

If you are planning a CEO interview, leadership film or company rebrand video, talk to MHF Creative about your project .

Start a Project

Need your CEO to explain what’s changing?

Turn strategy, change and complex business decisions into leadership content people can actually understand and connect with.

MHF Creative is a corporate video production agency London businesses work with to plan and produce CEO interviews, leadership films, company rebrand videos and executive communications.

From shaping the message and preparing senior contributors to filming, direction, b-roll and post-production, we can build a focused production around the story your leadership team needs to tell.

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