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About MHF Creative

Founder-led corporate video production for B2B brands

MHF Creative is a London corporate video production agency founded in 2013 by Matt and Ciara Haley. Thirteen years in, still founder-run and still convinced strategy matters more than kit.

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About MHF Creative

A corporate video production agency built for clearer thinking, stronger trust and better business outcomes

MHF Creative helps ambitious B2B brands use video more strategically. We work with marketing, HR and communications teams that need content to do more than fill a content plan. It needs to explain clearly, build confidence quickly and support the moments that matter across brand, sales, recruitment and internal communications.

That is why our approach brings together strategy, production and content planning, so every project is shaped around the audience, the message and the role the content needs to play in the wider business.

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What Makes MHF Creative Different

A more strategic approach to B2B video production

We are not set up like a volume-first production company. MHF Creative is built for brands that need clearer thinking, stronger positioning and video content that works across more than one channel or campaign.

Strategy before production

We help shape the message, audience focus and content role before filming starts, so the finished work is not just polished, but commercially useful.

Built for B2B teams

Our work is designed for marketing, HR and communications teams that need video to support brand, recruitment, internal alignment and sales conversations.

Content with longer shelf life

We think beyond one-off deliverables and create content that can be reused across websites, campaigns, social, sales decks and internal communications.

Clear process, calm delivery

We keep projects structured, collaborative and efficient, helping teams get high-quality work made without unnecessary complexity or production chaos.

Read Our Pricing Guide
Founders

MHF Creative was founded by Matt and Ciara Haley to make corporate video more human

Thirteen years ago, Matt and Ciara started MHF Creative after seeing the same problem again and again: too much corporate video felt overly polished, full of jargon and disconnected from the people it was meant to reach.

They believed audiences were more perceptive than many brands gave them credit for. People do not respond to empty corporate language. They respond to communication that feels clear, emotionally intelligent and grounded in something real.

That belief still shapes how MHF works today. The future of corporate video is not about who has the most high-tech camera. It is about strategic storytelling, deeper audience understanding and content that helps people feel something, understand something and trust what they are hearing.

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Portrait of Matt Haley, founder and director of MHF Creative
Portrait of Ciara Haley, founder of MHF Creative
Our Approach

A clearer process from strategy to delivery

We keep projects structured, collaborative and commercially focused. That means getting clear on the message first, then building content around the shift it needs to create in the audience, not just the asset itself.

01

Clarify the real challenge

We start by understanding the audience, the communication problem and what needs to change after people experience the content. That might be clearer understanding, stronger trust, better buy-in or a shift in perception.

02

Shape the message before production

Before filming begins, we help define the story, structure and messaging so the content has a clear role to play. That means less generic brand language, stronger narrative focus and a better chance of the message landing properly.

03

Direct people, not just production

On set, a big part of our job is helping real people feel comfortable enough to come across clearly and credibly on camera. We ask better questions, guide contributors with care and create a calmer filming environment, so the final content feels more natural, emotionally honest and believable.

04

Build content with a longer life

We think beyond a single edit from the start. That means planning for cutdowns, modular assets and multiple use cases, so the content can support websites, campaigns, internal communications, recruitment, sales and wider brand activity without losing clarity.

Who We Work With

We work with B2B teams that need clarity, trust and stronger communication

MHF Creative works with ambitious brands and internal teams that need video to do more than look polished. Our clients usually need content that explains clearly, builds confidence quickly and supports important decisions across the business.

Marketing teams

Brand films, customer stories, campaign content and social assets that strengthen positioning and make the business easier to understand.

HR and people teams

Recruitment videos, employer brand content and internal communications designed to attract the right people and support change.

Communications teams

Leadership messaging, internal video and stakeholder content that helps important messages land with clarity and credibility.

B2B brands in complex sectors

Especially SaaS, fintech, professional services and corporate teams that need video to simplify complexity without losing substance.

MHF Creative crew member fitting a microphone on a senior executive before a corporate interview
Free Guide

Planning your next video project?

Read our corporate video production guide for marketing, HR and B2B teams.

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Selected Work & Outcomes

Proof that strong video creates clarity, confidence and commercial value

We build video to do more than look polished. It needs to help the right audience understand the offer, trust the message and move closer to action.

AWIN

Brand video that helped drive subscription growth

The campaign contributed to a +400% increase in subscription sign-ups compared with the previous year.

A clearer way to communicate value, strengthen audience understanding and turn attention into action.

View AWIN case study
Harris Associates

Investor-facing content built to increase buyer confidence

The video helped support a remote sale at more than 30% over the asking price.

Video designed to communicate value clearly, differentiate the offer and support a stronger commercial outcome.

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University of Bedfordshire

Partnership video designed for visibility and future growth

Two videos and social cutdowns delivered to support partner visibility, funder reporting and future bid activity.

Evidence-led storytelling created to support partner visibility, funder reporting and future bid activity.

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Awin logo

The video resulted in a +400% increase in subscription signs up in comparison to previous year.

Georgia Burge

Head of Design, Awin
Expedia Logo

"Genuinely nice people. Open, honest, helpful, nice to talk to. Costing is completely reasonable considering the high standard of output, never have to go back and forth negotiating."

Sarah Dewick

Senior Brand Marketing Manager, Expedia
Hyve Logo

They’re good at communication and hitting deadlines. Event planning is a really difficult industry to be in because things always change and we have very quick turnaround times. However, they’re great at meeting our deadlines, and they’re always willing to adapt.

Lucy Green

Head of Marketing, Hyve
Stint Logo

The video email campaign achieved a 100% view rate — which is pretty impressive. That’s because it’s so bloody engaging and the animation is so good. The final product definitely met the goals that we had originally laid out for them.

Hugo Murphy

Head of Growth, Stint
FAQs

Common questions about MHF Creative

A little more about how we think, who we work with and what makes our approach different.

What makes MHF Creative different from a typical corporate video production agency?
MHF Creative is different from a typical corporate video production agency because we do not start with filming, editing or deliverables. We start by understanding the audience and the shift the content needs to create.

Before production begins, we look at what people need to feel, understand or believe after experiencing your brand. That could mean building trust, creating emotional connection, clarifying a complex message or changing perception around the business.

While many video production agencies focus on documenting what a company does, we focus on translating the emotional truth behind the business into content people can genuinely connect with. That is what helps B2B brands create video that feels more human, more memorable and more effective.
Who do you typically work with?
We usually work with ambitious B2B brands and the marketing, HR and communications teams responsible for shaping how the business is understood.

Often, they are not just looking for a production supplier. They need a partner who can help turn complex ideas, sensitive messages or important brand moments into content that feels clear, credible and emotionally intelligent.

That can include brand storytelling, recruitment video production, internal communications, executive content, customer stories and wider content systems that support more than one objective.
Do you help with strategy as well as production?
Yes. Strategy is a core part of how we work. Before production, we help define the audience, the message and the shift the content needs to create.

That means looking beyond what the film will say and focusing on how it should land: what people need to feel, what perception needs to change and what role the content needs to play in the wider brand, campaign or communication journey.

Whether that leads to a brand video, a case study video or a broader content system, the goal is the same: content that is not just well made, but purposeful and commercially useful.
What types of video content do you create?
We create brand videos, case study videos, recruitment videos, executive thought leadership content, internal communications, product marketing videos, podcast content and animation-led explainers.

What matters most is not the format on its own, but what the content needs to achieve. Sometimes that is a flagship brand film. Sometimes it is a wider content system built around multiple touchpoints, audiences or stages of the buyer journey.

You can explore examples on our work page.
Do you only work on one-off projects?
No. We do deliver standalone projects, but many of our clients need more than a single film.

Often, the real value comes from building content that can work across multiple channels, teams or moments in the business. That could mean campaign assets, modular filming, ongoing thought leadership, recruitment content, customer proof content or a broader content system designed to keep delivering value over time.

We are comfortable supporting both one-off briefs and longer-term partnerships.
Do you work with clients outside London?
Yes. We work with clients in London, across the wider UK and internationally.

Our approach stays founder-led, strategically involved and hands-on whether we are filming locally or managing production further afield. The location may change, but the thinking, care and creative standards stay consistent.

If the project needs to reach people in multiple markets or bring together different teams, we can shape the production approach around that.
Why does the emotional side of brand communication matter so much?
Because people do not make decisions based on information alone. They respond to what feels credible, relevant and emotionally true.

In B2B video production especially, trust, confidence and perception carry real weight. If people do not feel something, understand something more clearly or see the brand differently after watching, even a well-produced film can fail to do its job.

That is why we care so much about the belief, feeling or perception that needs to shift. It helps us create work that connects more deeply and stays with people for longer.
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Or explore recent case studies and project work
Let’s Talk

If the message matters, the way people feel when they experience it matters too.

We help B2B brands create video content that builds trust, sharpens perception and connects with the people it needs to reach. If you are planning a project, we would love to hear more.

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