Video production briefing document

The key to a great corporate video production is to write a winning video brief.

Its important to be clear on all your business objectives and get all project stakeholders focused on why you want to make a corporate video. What do you want it to achieve and what do you ideally want the audience to do after watching your video content.

Company Name

Website

Date Of Briefing (Format (12/12/21)

Video delivery deadline (Format 12/12/21)

Video production budget range (not essential but if you have an indication it enables us to provide an efficient creative video solution that works for you and your budget)

Video objectives/goals (What do you want/need video to achieve in terms of real business objectives?)

Locations (How many and are any outside the UK)

Video Deliverables ( how many videos, format, length, subtitles?)

Video Treatment (Attach any links to videos you like)

Target Audience (Who are they? What are their problems? Any research you can share is helpful?

Core Message to be communicated

How will you measure the success of the video?

Social Media edits (which platform and how many)

Video Production Briefing Document

The key to a great corporate video production is to write a winning video brief.