Understand it.
Make a complex product, proposition or idea easier to grasp so the audience can quickly see what matters and why.
Financial Services + Fintech · UK + London
MHF helps financial services and fintech teams turn complex products, specialist expertise and customer value into clear, credible video that helps audiences understand, trust and act.
The Commercial Challenge
Your audience is often evaluating more than a message. They may be weighing risk, expertise, evidence and a significant commercial decision.
Financial products, platforms and specialist ideas can be complex. The job is not to strip away that complexity until the substance disappears. It is to work out what the audience needs to understand first, what gives the message credibility and what will help move the decision forward.
MHF helps financial services and fintech teams do that through product and platform video, customer stories and expert led content. We shape the story around what the audience needs to understand, trust and act on.
Clear does not mean simplistic. The strongest financial services communication makes complex thinking easier to follow without losing the substance that makes it credible.
Make a complex product, proposition or idea easier to grasp so the audience can quickly see what matters and why.
Bring in senior expertise, customers, evidence and real world context so the message feels credible rather than simply claimed.
Make the difference and commercial value clear enough to help a buyer, stakeholder or client move forward with confidence.
Financial Services Video in Practice
From explaining a specialist financial product to building customer confidence or giving senior expertise a platform, we start with the job the content needs to do — then choose the right mix of people, product UI, motion and proof.
Specialist Expertise
Aon · Tax Insurance
A three-minute expert-led film designed to explain where tax insurance creates value, why it matters to clients and how teams can begin the right commercial conversations.
Payhawk × Essentia Analytics
A fintech customer story built around real client experience, using the customer's own perspective to make product value more credible for prospects and sales conversations.
Product + UI Storytelling
IMP Intelligence · Private Markets
IMP Intelligence needed to turn a specialist private-markets compensation platform into a commercial story senior buyers could understand quickly.
We combined strategic messaging, product interface animation and motion design to demonstrate the value behind the platform without reducing the film to a conventional software walkthrough.
Aon · M&A Market Outlook
Specialist market insight shaped into a focused editorial film, giving senior contributors room to communicate nuance while keeping the story accessible to executive audiences.
Payhawk · Card Control
Live action, expert explanation and animation working together to make a fintech feature clear, useful and commercially relevant rather than simply showing the interface.
Financial services video is not one format. The right approach depends on whether the audience needs to understand a product, trust an expert, believe a customer or see why one proposition is different from another.
Financial Services Video Production
From making a complex product easier to understand to building customer confidence or putting specialist expertise in front of the market, we choose the format around what your audience needs to understand, trust or act on.
Explain & Differentiate
Make a complex financial proposition easier to understand.
Explain financial products, specialist propositions, fintech platforms, regulation, risk or technical ideas without reducing them to jargon or oversimplifying the substance that makes them credible.
Explore financial explainer videosProof & Confidence
Show the value through people who have experienced it.
Turn genuine client experience, outcomes and real-world use into credible customer proof. The strongest stories help prospective buyers see what changes in practice rather than relying on another marketing claim.
Explore financial customer storiesExpertise & Authority
Turn specialist knowledge into content people want to engage with.
Market outlooks, executive conversations, fireside chats and expert-led films give senior specialists room to communicate complex thinking while keeping the story structured, relevant and accessible.
Explore thought leadership videoProduct UI & Motion
Make digital financial products easier to see.
Use product interfaces, motion and animation to make workflows, data and functionality tangible. We can work from live software, Figma designs, prototypes and existing brand systems.
Explore fintech product videoPositioning & Reputation
Change how the market understands the business.
Brand films for financial services and fintech companies going through a shift in proposition, positioning or market perception — helping audiences understand what the organisation stands for and why it matters.
Explore financial services brand filmsCampaign & Sales
Turn one strong story into more useful content.
Build hero films, social edits, paid content, event assets and sales material around the same central message so the story stays consistent from first impression through to evaluation and the buying conversation.
Explore product marketing videoAlso supporting financial services teams
Need to communicate the organisation as well as the product? We also create employer brand and recruitment video and corporate photography and leadership headshots.
Built For Complex Approval Environments
Financial services video often has more people around the table.
Marketing may own the brief. Senior specialists may own the expertise. Legal and compliance may need to approve particular claims. Leadership may have the final view.
We build the production process around that reality — creating clear points for alignment without letting every stage become another bottleneck.
Before Production
Agree the key message, claims, interview themes and areas requiring approval early, so production starts from a shared foundation rather than resolving the strategy in the edit.
During Review
We structure review stages around the people who need to approve the work, with clear rounds and consolidated feedback so comments remain useful rather than fragmented.
On Camera
We prepare contributors around the subject rather than scripting every word, then guide the conversation so expertise comes through naturally, clearly and with the right level of authority.
Aon · Behind The Work
Good executive content starts before the interview begins.
This behind-the-scenes film from the Aon M&A Market Outlook shoot shows the preparation, interview environment and production direction around the finished content.
Our role is to create the conditions for senior contributors to focus on what they know — while we take care of how that expertise is shaped and brought to screen.
Calm production behind the camera creates confidence in front of it.
One Production Process
Built to keep the right people aligned.
Proof + Outcomes
For Aon, short-form campaign content helped turn a longer expert conversation into measurable engagement.
In complex financial services communications, the job is not only to explain the subject clearly. The content also needs to give the right audience a reason to stop, engage and continue into the deeper story.
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Financial Services Video Production · UK + London
Practical answers about budgets, fintech video production, compliance review, timelines and working with MHF Creative.
We start with the communication job: what the audience needs to understand, what needs to change as a result and where the content will be used. From there, we shape the right production, creative approach and approval process around the brief.
Most full-service MHF financial services video projects start from around £7,500 + VAT. Every project is quoted around the scope rather than fitted into a fixed production package.
Cost typically depends on the number of deliverables, filming days and locations, contributors, crew requirements, product or motion-design work, stakeholder or compliance review and the number of final versions required.
Once we understand the brief, we recommend the most useful scope and provide a clear quote before production begins.
We create video for fintech businesses, insurers, private markets firms, risk and advisory teams, wealth and asset management businesses and other complex financial services organisations.
Typical projects include financial product and product marketing videos , customer story videos , thought leadership and executive content , brand films and animation and motion design .
The format follows the communication job rather than the other way around. A project might be interview-led, product-led, animated or combine several approaches in the same film.
We start by working out what the audience genuinely needs to understand and what matters most to the decision they are making. That creates a clear communication priority before we decide how the film should look.
Depending on the subject, we might combine interviews, scripting, product demonstrations, interface visuals, data, motion design or explainer video techniques to make the proposition easier to follow.
The aim is clarity without stripping away the specialist detail or expertise that makes the proposition credible.
Yes. For fintech and financial technology products, we can combine strategic product storytelling with interface animation, motion design and live action to make digital functionality easier for buyers to understand.
We can work from live software, existing screen recordings, prototypes or Figma designs. The goal is not simply to show every feature, but to make the commercially important parts of the product visible and meaningful.
Explore our product marketing video production approach.
Yes. Financial services video production can involve marketing, communications, senior leadership, legal and compliance teams, so we agree the approval process and key decision makers early.
Messaging, claims, scripts, interview themes and edits can then be reviewed at defined stages, with consolidated feedback helping everyone stay aligned while keeping production moving.
MHF manages the production and review process, while your organisation's legal or compliance specialists remain responsible for regulatory approval and the accuracy of regulated claims.
Yes. Where it makes sense, we plan one production around several useful outputs rather than treating every piece of content as a separate shoot.
That could include a hero film, shorter LinkedIn or campaign edits, executive clips, customer soundbites, paid-social versions, event content or assets for sales and internal communications.
The important part is deciding those outputs before filming, so the interviews, shots and product material are captured with the wider content plan in mind.
A typical financial services video project takes around four to eight weeks from confirmed brief to final delivery.
The exact schedule depends on contributor availability, locations, filming requirements, stakeholder approvals, animation or product work and the number of finished assets.
Focused interview-led projects can move faster, while multi-location productions, complex animation or projects with several approval groups may need a longer schedule.
Yes. MHF Creative provides financial services video production in London and across the UK, filming in offices, studios, customer locations and other business environments.
We can also manage international filming when contributors or locations sit outside the UK, while keeping the creative direction, production standards and review process consistent.
Financial Services + Fintech
Bring us the product, expertise or customer story. We’ll help work out what the audience needs to understand first.
From there, we shape the message, recommend the right mix of live action, product storytelling and motion, and build a production process that works around your stakeholders.
Senior-led throughout
Experienced production judgement from brief through to delivery.
London + UK production
Shoots across the UK, with international production when required.
Live action + motion
People, product UI and motion design combined around the story.