Our YouTube campaign for Payhawk delivered a dynamic punch with a series of engaging short videos. Comprising three 15-second videos and three 6-second pre-roll ads, this campaign skillfully spotlighted Payhawk's specific features. The campaign seamlessly blended animations of Payhawk's Figma platform with strategic use of stock footage and custom illustrations. Each video was a concise yet compelling showcase of Payhawk's innovation and effectiveness, leaving a memorable mark on viewers.
Our 6-second pre-roll ads were designed for impact and efficiency. These bite-sized videos seamlessly combined animation showcasing Payhawk's Figma platform with engaging customer-centric visuals. The inclusion of strategically timed sound effects enhanced the viewer experience, leaving a lasting impression in a mere six seconds. These ads were not just brief promotions but powerful sparks of curiosity, setting the stage for viewers to explore Payhawk further.
Our 15-second ads were carefully crafted to provide a deeper glimpse into Payhawk's capabilities. These ads skillfully integrated Payhawk's Figma platform into real-world scenarios using stock footage. Viewers witnessed the software in action as it seamlessly became a part of the scenes, making it appear as though people were effortlessly utilising Payhawk.
The combination of animation, customer-centric visuals, and the incorporation of actual users into the footage added authenticity and relatability. With these ads, we extended beyond promotion, offering a brief yet comprehensive showcase of Payhawk's innovative solution.
While crafting this campaign, we encountered several challenges that tested our creative mettle:
Condensing Complexity: Payhawk's multifaceted features demanded effective simplification for concise video content.
Synchronized Storytelling: Harmonising animation, stock footage, and custom illustrations required meticulous planning and execution to ensure a coherent narrative.
Customer Engagement: Integrating Payhawk into real-world scenarios required a seamless blend, presenting the challenge of maintaining a balance between authenticity and visual appeal.
Sound Enhancement: Incorporating sound effects into the 6-second ads necessitated precision in timing and selection to maximize impact within the brief timeframe.
Time Constraints: Adhering to 15-second durations for the ads demanded creative efficiency and concise storytelling.