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Split-screen scene from Awin’s brand campaign showing two creators using laptops with animated comments on screen

Awin · Brand Campaign

Brand campaign video built to get noticed.

Two films. Two audiences. One distinctive campaign world.

We developed and produced a multi-film brand campaign for Awin, combining live action, split-screen storytelling, art direction and animation to make a complex proposition simple, memorable and hard to ignore.

Following the campaign, Awin reported a +400% increase in subscription sign-ups compared with the previous year.

Watch The Campaign Explore Brand Video Production

The Brief

One campaign. Two audiences.

Awin had one global campaign platform, but two very different audiences to reach: advertisers and publishers.

Each audience had its own challenges, motivations and reasons to choose Awin. The films needed to speak directly to those differences while still feeling unmistakably part of the same campaign.

The creative also needed to make a complex affiliate marketing proposition feel simple, visual and memorable — without slipping into the kind of corporate technology film people have seen countless times before.

Our role was to turn Awin’s Grow Your Own Way platform into a distinctive campaign world that could carry multiple stories and still feel like one idea.

01

Speak to both audiences

Give advertisers and publishers their own story without fragmenting the wider campaign.

02

Simplify the proposition

Turn a complex affiliate marketing offer into something people could understand quickly.

03

Make Awin memorable

Build a campaign world with enough personality and visual distinction to stand apart from typical B2B technology content.

The Challenge

Awin needed a way to tell the world about their unique services, the benefits they offer, and the remarkable results they could help businesses achieve. They wanted to target two distinct audiences: Publishers and Advertisers. The challenge was to make two distinct but similar videos that would raise awareness of who Awin is in a fun, engaging, and memorable way while also showcasing how Awin competes and outshines the big giants in the tech advertising realm. These videos needed to align seamlessly with Awin's global marketing campaign, "Grow Your Own Way," which would be running for two years.

The challenge here was to strike a delicate balance between the overarching theme of "Grow Your Own Way" and the need to showcase the software in action and its benefits for business owners and advertisers.  Ensuring the video was not overtly technical but remained fun and engaging.

Brand Video - Publishers

In this brand video, we follow the journey of a young woman at a crossroads in her business. The split-screen narrative vividly contrasts her struggles with the dominance of the big Ad platforms on one side with the transformative power of Awin on the other. Animated elements and vibrant plants symbolise her growth as she reclaims control, connecting with affiliates, and only paying for results.

Brand Video - Advertisers

The second video takes us into the worlds of two struggling influencers, one in fitness and the other in home DIY. Guided by a narrator, they discover Awin, unlocking the potential to collaborate with global brands. It highlights how Awin's platform enables advertisers to embrace their unique path to success, and achieving their goals in their own way.

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Our Approach

Our video solution was to craft a visual narrative that would simultaneously captivate and educate. To achieve this, we chose a distinctive split-screen setup using Awin's brand colors and an approach that went beyond reality. The sets were meticulously designed to look hyper-real, embracing vibrant colors and meticulous attention to prop details, creating a world that felt cartoon-like and delightfully exaggerated.

This artistic approach served as an ideal canvas for us to showcase the Awin software and its myriad benefits. We harnessed the power of animation and motion graphics to bring to life the transformative impact of Awin, all within this visually stunning and engaging brand video.

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