Brand Video Campaign Awin

The Challenge

Awin needed a way to tell the world about their unique services, the benefits they offer, and the remarkable results they could help businesses achieve. They wanted to target two distinct audiences: Publishers and Advertisers. The challenge was to make two distinct but similar videos that would raise awareness of who Awin is in a fun, engaging, and memorable way while also showcasing how Awin competes and outshines the big giants in the tech advertising realm. These videos needed to align seamlessly with Awin's global marketing campaign, "Grow Your Own Way," which would be running for two years.

The challenge here was to strike a delicate balance between the overarching theme of "Grow Your Own Way" and the need to showcase the software in action and its benefits for business owners and advertisers.  Ensuring the video was not overtly technical but remained fun and engaging.