Awin · Brand Campaign

Brand campaign video built to get noticed.

Two films. Two audiences. One distinctive campaign world.

We developed and produced a multi-film brand campaign for Awin, combining live action, split-screen storytelling, art direction and animation to make a complex proposition simple, memorable and hard to ignore.

Following the campaign, Awin reported a +400% increase in subscription sign-ups compared with the previous year.

Watch The Campaign Explore Brand Video Production

The Brief

One campaign. Two audiences.

Awin had one global campaign platform, but two very different audiences to reach: advertisers and publishers.

Each audience had its own challenges, motivations and reasons to choose Awin. The films needed to speak directly to those differences while still feeling unmistakably part of the same campaign.

The creative also needed to make a complex affiliate marketing proposition feel simple, visual and memorable — without slipping into the kind of corporate technology film people have seen countless times before.

Our role was to turn Awin’s Grow Your Own Way platform into a distinctive campaign world that could carry multiple stories and still feel like one idea.

Speak to both audiences

Give advertisers and publishers their own story without fragmenting the wider campaign.

Simplify the proposition

Turn a complex affiliate marketing offer into something people could understand quickly.

Make Awin memorable

Build a campaign world with enough personality and visual distinction to stand apart from typical B2B technology content.

The Campaign Films

One campaign. Two audiences.

Awin needed the campaign to speak to both sides of its platform without losing the central brand idea.

We created two films within the same visual world, adapting the story and product benefits for publishers and advertisers while keeping the campaign recognisably Awin.

Publishers Grow Your Own Way

Publishers

A brand film built around the ambitions and opportunities of publishers using the Awin platform.

Advertisers Grow Your Own Way

Advertisers

A brand film built around the priorities and growth opportunities of advertisers using the Awin platform.

One Brand Idea

The creative system gave Awin a consistent brand campaign while allowing each audience to see its own priorities reflected in the story.

Creative Development

Building the campaign before the shoot.

Before production, we developed the visual world and tested how the campaign idea would work on screen.

The animatic gave us a way to explore character, composition and timing before filming, while giving Awin something tangible to react to early.

Campaign Animatic
Testing the visual idea, characters and timing before production.

Character Development

Building a bold visual language that could flex across both audiences.

Developing the campaign visually before filming meant the creative could be tested and refined while changes were still easy to make.

Behind the Campaign

Bringing the brand world to life.

The films needed to feel unmistakably Awin before anyone had explained the proposition.

We used bold colour, styling, props and carefully designed sets to create a visual world that could flex across both films while still feeling like one connected campaign.

That gave the campaign a stronger brand presence while leaving room for each film to speak directly to its own audience.

Explore brand video production

Product in Motion

Making the platform part of the world.

We wanted to show the Awin platform without turning the campaign into a product demo.

Instead, product moments were built into the campaign world itself. Motion design, live action and interface elements worked together so the platform felt part of the story rather than an interruption to it.

Explore animation and motion

Hyper Real Environment

Product messaging became part of the physical campaign world.

Real Product UI

Genuine platform moments kept the campaign connected to the product.

Show the product clearly enough to understand it, without losing the imagination of the campaign.

Start a Project

Got a brand idea that needs to stand out?

We help marketing teams turn brand ideas, campaigns and complex propositions into distinctive films people actually remember.

Discuss a brand project Brand video production