Awin needed a way to tell the world about their unique services, the benefits they offer, and the remarkable results they could help businesses achieve. They wanted to target two distinct audiences: Publishers and Advertisers. The challenge was to make two distinct but similar videos that would raise awareness of who Awin is in a fun, engaging, and memorable way while also showcasing how Awin competes and outshines the big giants in the tech advertising realm. These videos needed to align seamlessly with Awin's global marketing campaign, "Grow Your Own Way," which would be running for two years.
The challenge here was to strike a delicate balance between the overarching theme of "Grow Your Own Way" and the need to showcase the software in action and its benefits for business owners and advertisers. Ensuring the video was not overtly technical but remained fun and engaging.
In this brand video, we follow the journey of a young woman at a crossroads in her business. The split-screen narrative vividly contrasts her struggles with the dominance of the big Ad platforms on one side with the transformative power of Awin on the other. Animated elements and vibrant plants symbolise her growth as she reclaims control, connecting with affiliates, and only paying for results.
The second video takes us into the worlds of two struggling influencers, one in fitness and the other in home DIY. Guided by a narrator, they discover Awin, unlocking the potential to collaborate with global brands. It highlights how Awin's platform enables advertisers to embrace their unique path to success, and achieving their goals in their own way.
Our video solution was to craft a visual narrative that would simultaneously captivate and educate. To achieve this, we chose a distinctive split-screen setup using Awin's brand colors and an approach that went beyond reality. The sets were meticulously designed to look hyper-real, embracing vibrant colors and meticulous attention to prop details, creating a world that felt cartoon-like and delightfully exaggerated.
This artistic approach served as an ideal canvas for us to showcase the Awin software and its myriad benefits. We harnessed the power of animation and motion graphics to bring to life the transformative impact of Awin, all within this visually stunning and engaging brand video.