Build trust and convert prospects. The team at MHF Creative are experts in capturing moments and sharing stories. Let our customer testimonial videos bring your brand's success to life, inspiring trust and connecting with your audience on a deeper level.
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Customer testimonial videos are a great marketing tool to differentiate your company against your competition and build trust with your intended target audience.
As your video production agency we will film on location at your client's place of work and share what it is about your solution or product that has helped them overcome a particular business problem and the impact this has had on their business.
Our customer testimonial video services are a powerful and persuasive for of media that help to change perceptions, nurture leads and convince your customers or candidates that you can help them solve their relevant pain points.
Our style of customer testimonial video production is to capture the human behind the business or brand and create a connection with your target audience through the medium of video storytelling.
We do not like our customer testimonial videos to feel too corporate, bland, or overtly glossy. We believe humans connect with other humans so we film them using a documentary-style approach, interviewing them and then following them around in their environment with a camera to capture their interactions and mannerisms.
This helps the viewer relate to the business and better understand the problems they were seeking to solve and how you helped them achieve this and impact the lives of the people who work there by.
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One of the biggest business benefits of our customer testimonial video production services is that your prospects or candidates can see with their own eyes a real human person with real emotions and body language discuss their problems and endorse your product or service and odds are they may have similar challenges. Case study video production helps them to visualise how you can help them too and give them an insight on what to expect.
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A lot of brand and marketing videos can date quickly. Customer testimonial videos are different in the fact that they are highly relevant for several years without needing to be updated. The reason for this is because its not trend driven but rather all about the rich content and why the value you offer.
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Case study videos help to establish you as a thought leader in your industry and make you stand out against your competition who are relying on text based case studies or testimonies.
A key part of the success of any great customer testimonial video is having the right client on camera speaking about how your product or service helped them over come their key challenges and achieve key business goals.
Its important to first identify the customers you want to watch the video and think of them in terms of their general persona. What industry do they work in? What are their main problems or general objections? What are their motivations and aspirations in terms of their business goals?
You then need to select one of your customers that aligns to the customer persona you have crafted telling a story that will be relateable to your defined target audience.
So say for example you are accountancy firm seeking to sell software to the manufacturing industry then you wouldnt want to film a case study video of a client working within the education sector as it just will not have the relevance or relateability needed for your case study video production to be successful in achieving its business goals of building leads and trust within the manaufacturing sector.
Whilst each client story is unique there is a typical structure to ensuring your video achieves its overall aims and objectives to generate new leads and convert prospects into customers.
A good customer testimonial video is concise, authentic, and engaging. It focuses on the customer's personal journey, highlights specific benefits or results they achieved, and showcases their enthusiasm and sincerity. It should be well-produced, visually appealing, and effectively communicate the key messages.
Ideally, a customer testimonial video should be kept between 1 to 2 minutes in length. Shorter videos tend to be more impactful and have higher viewer engagement rates. However, the length can vary depending on the content and platform where the video will be shared.
When selecting customers for testimonial videos, consider those who have had a positive and significant experience with your product or service. Look for diverse backgrounds, industries, or use cases to appeal to a broader audience. Ensure that the customers are comfortable and willing to share their experiences on camera.
It is advisable to edit customer testimonial videos to ensure they are concise, focused, and visually appealing. Edit out any mistakes, pauses, or irrelevant content that may distract viewers. However, strive to retain the authenticity and natural flow of the customer's testimonial.
Including subtitles or captions in customer testimonial videos is highly recommended. It allows viewers to follow along even in a sound-off environment or if they have hearing impairments. Subtitles also make the video more accessible to a wider audience and improve overall engagement.
Yes, customer testimonial videos can be repurposed for various marketing channels. They can be edited into shorter clips for social media, used as standalone content on websites, incorporated into presentations or sales pitches, or even transcribed into written testimonials or case studies.
Yes, there are legal considerations when using customer testimonial videos. It's important to obtain written consent from the customers featured in the videos, granting permission to use their likenesses and statements for marketing purposes. Consult with legal professionals to ensure compliance with relevant regulations and privacy laws.
A standard 90-second to 2-minute customer testimonial video will start at around £4,500. However, the price can go up depending on how many customer testimonial videos you want and in the different types of formats for social media.
