Natural, interview led customer stories that help B2B buyers see how someone like them solved a problem like theirs. Filmed on location or remotely.
A buyer needs to see something of their own situation in the person on screen.
That means understanding what was difficult before, what made the customer act, why they chose a particular approach and what genuinely changed afterwards.
Too many customer testimonial videos jump straight to positive results. Without the pressure, frustration or decision that came before them, those results have very little context.
We shape customer interviews around the real experience, so the story feels specific enough to be credible and familiar enough for another buyer to recognise.
Explore customer stories across hospitality software, financial technology and data centre infrastructure. Each film brings together the customer’s experience and the context that makes it meaningful.
Filmed at Roomzzz Aparthotel in Edinburgh, this customer story places the RMS relationship in the setting where it matters: the working hotel. Natural interviews and footage of the environment connect the software to the people who use it.
Explore the Roomzzz customer storyHow do you show the value of cooling technology that essential digital infrastructure depends on? Filmed with STAR London at Telehouse London, this testimonial combines customer interviews with footage inside a live data centre.
The setting gives the story context, showing the environment STULZ supports while the customer explains the value of the partnership.
Explore the STULZ customer storyFilmed on location in Maine, this documentary style customer film brings together several voices from one hotel, alongside the people and surroundings that give it its character.
Part of an international customer story series for RMS, it explores the relationship through the hotel team’s day to day experience.
Explore the Lafayette customer storyEssentia Analytics shares its experience of Payhawk in its own words. The customer’s perspective gives potential buyers a way to understand the relationship beyond the product’s features.
A direct B2B customer testimonial, keeping the focus on the people using the service.
Have a customer whose experience deserves to be seen?
Discuss your customer storyMost customers are not presenters. They should not need to be.
Our job is to understand the story, make the contributor comfortable and create the conditions for a conversation that sounds like them.
Start with what another buyer actually needs to understand.
We look at what was difficult, what made the customer act, why they chose you and what genuinely changed afterwards. That gives the interview a clear direction without deciding the answers in advance.
Prepare them. Do not turn them into a presenter.
We make sure contributors know what to expect, then guide the interview as a conversation rather than a performance. They have space to think, reflect and answer in their own words.
Your customer is representing their relationship with your business. How they experience the filming matters too.
The edit should reveal the experience, not manufacture it.
We find the moments that make the story believable: the challenge, the decision, the change and the outcome. Then we shape them into a clear customer story another buyer can understand and trust.
The right production approach depends on the story, the customer and where they are.
We film customer testimonials on location in the UK and internationally, or direct interviews remotely when that makes life easier for the contributor.
The main testimonial for your website, customer page, campaign or sales team.
Focused customer moments for LinkedIn, paid campaigns, email and sales outreach.
Product UI, statistics, results and motion graphics where they help make the customer experience easier to understand.
When you invite a customer to speak publicly about their experience, you are putting an important relationship in our hands.
At MHF, the people developing the story stay close to the production. We work directly with contributors before and during filming, helping them understand what matters, feel comfortable and communicate their experience in their own words.
That continuity matters. The thinking does not disappear once filming starts.
The investment depends on how and where the customer story needs to be captured.
A single remote interview is very different from an international customer story with filming, multiple contributors, product visuals and several final edits.
Most full service MHF video projects start from £7,500 + VAT.
Remote capture, a single location or a larger on location production all require different levels of crew and production time.
The number of contributors and whether they are in London, elsewhere in the UK or internationally affects filming and travel.
Product UI, branded graphics, statistics and animation can add clarity where the customer story needs more than the interview alone.
A hero customer story, social cuts, campaign edits and different aspect ratios can all be planned from the same production.
You do not need to arrive with the format, questions or production approach worked out.
We help B2B marketing and communications teams plan customer testimonial videos, prepare contributors and turn real experiences into credible customer stories.
A B2B customer testimonial video features a real customer explaining their experience of your product or service in their own words.
Also called a customer story, customer success video or customer reference video, it helps potential buyers understand why the customer chose you, what the experience was like and what changed afterwards.
Most full service MHF video projects start from £7,500 + VAT. We scope customer testimonial production around the story and the deliverables you need.
The cost depends on customer locations, remote or on location filming, the number of contributors, animation or product visuals, and how many final edits you need.
View our video production pricing guideWe work through four stages: story discovery, interview planning, filming, then editing and delivery.
We agree the message and creative approach with your team, prepare the customer, guide the interview and shape the footage into a clear story.
Most projects take around four to six weeks from confirmed brief to final delivery. A series involving several customers or locations may take longer.
Your team helps shape the direction at the start, then reviews the edits at agreed points. We lead the production.
The early stages are collaborative. We work with you to understand your audience, key messages and what the film needs to achieve. Any creative treatments or videos you have seen and liked help us agree the approach, but you do not need a finished idea.
Your project includes two rounds of amendments. For each round, we ask you to bring your team’s feedback together into one clear set of comments, so we can make the changes efficiently.
We prepare customers so they know what to expect, then guide the interview as a conversation. They do not need to memorise a script.
Our questions explore their experience, decisions and results. We know the areas we want to cover, but give contributors space to reflect and answer in their own words.
Yes. MHF professionally directs and records remote customer testimonial interviews when travelling to the contributor is unnecessary or difficult.
Remote production can suit busy or international customers. We prepare the contributor, guide the conversation and edit the recording into a customer story. On location filming is useful when the workplace, people or product in use are an important part of the story.
Choose a customer whose experience is relevant to the buyers you want to reach and who can explain specifically what changed.
Your biggest customer or most recognisable logo may not have the most useful story. Look for a clear experience, meaningful outcomes and a willingness to talk openly.
They do not need to be a confident presenter. Preparing and guiding them through the interview is part of our job.
A testimonial usually leads with the customer’s personal experience. A case study video typically explores the challenge, approach and results in more detail.
The formats often overlap. A strong customer story can combine natural interviews with product footage, results and supporting visuals. We help you choose the approach that best answers your buyers’ questions.
Explore case study video productionBring us the customer, the relationship and what changed. We will help shape the story and the right way to capture it.
You do not need a finished brief before you speak to us.
Discuss a Project