Customer Testimonial Videos

Build trust and convert prospects. The team at MHF Creative are experts in capturing moments and sharing stories. Let our customer testimonial videos bring your brand's success to life, inspiring trust and connecting with your audience on a deeper level.

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Why Make A Customer Testimonial Video With Us?

Our style of customer testimonial video production is to capture the human behind the business or brand and create a connection with your target audience through the medium of video storytelling.  

We do not like our customer testimonial videos to feel too corporate, bland, or overtly glossy.  We believe humans connect with other humans so we film them using a documentary-style approach, interviewing them and then following them around in their environment with a camera to capture their interactions and mannerisms.

This helps the viewer relate to the business and better understand the problems they were seeking to solve and how you helped them achieve this and impact the lives of the people who work there by.

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MHF Video Production Company founders smiling to camera

Why Invest In Customer Testimonial Videos

Customer Success Videos Build Trust

One of the biggest business benefits of our customer testimonial video production services is that your prospects or candidates can see with their own eyes a real human person with real emotions and body language discuss their problems and endorse your product or service and odds are they may have similar challenges.  Case study video production helps them to visualise how you can help them too and give them an insight on what to expect.

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Recruitment video production featuring a male employee smiling to camera

Customer Testimonial Videos Are Evergreen

A lot of brand and marketing videos can date quickly.  Customer testimonial videos are different in the fact that they are highly relevant for several years without needing to be updated.  The reason for this is because its not trend driven but rather all about the rich content and why the value you offer.

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Sustainability case study video featuring children picking berries

Customer Testimonial Videos Establish Credibility Over Your Competition.

Case study videos help to establish you as a thought leader in your industry and make you stand out against your competition who are relying on text based case studies or testimonies.

Recruitment video featuring a female Barrister smiling to camera

Frequently Asked Questions

What makes a good customer testimonial video?

A good customer testimonial video is concise, authentic, and engaging. It focuses on the customer's personal journey, highlights specific benefits or results they achieved, and showcases their enthusiasm and sincerity. It should be well-produced, visually appealing, and effectively communicate the key messages.

How long should a customer testimonial video be?

Ideally, a customer testimonial video should be kept between 1 to 2 minutes in length. Shorter videos tend to be more impactful and have higher viewer engagement rates. However, the length can vary depending on the content and platform where the video will be shared.

How do you choose the right customers for testimonial videos?

When selecting customers for testimonial videos, consider those who have had a positive and significant experience with your product or service. Look for diverse backgrounds, industries, or use cases to appeal to a broader audience. Ensure that the customers are comfortable and willing to share their experiences on camera.

Should you edit customer testimonial videos, and if so, how much?

It is advisable to edit customer testimonial videos to ensure they are concise, focused, and visually appealing. Edit out any mistakes, pauses, or irrelevant content that may distract viewers. However, strive to retain the authenticity and natural flow of the customer's testimonial.

Should customer testimonial videos include subtitles or captions?

Including subtitles or captions in customer testimonial videos is highly recommended. It allows viewers to follow along even in a sound-off environment or if they have hearing impairments. Subtitles also make the video more accessible to a wider audience and improve overall engagement.

Can customer testimonial videos be repurposed for different marketing channels?

Yes, customer testimonial videos can be repurposed for various marketing channels. They can be edited into shorter clips for social media, used as standalone content on websites, incorporated into presentations or sales pitches, or even transcribed into written testimonials or case studies.

Are there any legal considerations or permissions required for using customer testimonial videos?

Yes, there are legal considerations when using customer testimonial videos. It's important to obtain written consent from the customers featured in the videos, granting permission to use their likenesses and statements for marketing purposes. Consult with legal professionals to ensure compliance with relevant regulations and privacy laws.

How much is a customer testimonial video?

A standard 90-second to 2-minute customer testimonial video will start at around £4,500.  However, the price can go up depending on how many customer testimonial videos you want and in the different types of formats for social media.

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