Tenancy Deposit Scheme x Espire
The client, Espire was seeking a video production that would highlight their successful digital transformation project featuring one of their succesful partnerships with the TDS, Tenancy Deposit Scheme. The aim of the video was to appeal to other larger corporate businesses in the UK, by showcasing the challenges faced at the start of the project and demonstrating how Espire's solution enabled a successful outcome. The video needed to effectively communicate the benefits of the Espire solution to potential clients while providing a clear and engaging visual narrative of the project's journey.
The client, Espire, faced several challenges in producing a video that could effectively showcase their role in a successful digital transformation project for a UK-based client. One of the main challenges was managing costs, as the client needed to work with a UK-based company without ever meeting them in person. Additionally, Espire had to convey the complexity and challenges of the project while demonstrating how their marketing solution provided the most effective solution.
Furthermore, the client needed to target larger corporate UK businesses and create a video that would stand out among their competitors. The video needed to clearly show the challenges faced at the beginning of the project and why Espire was the successful bid. Therefore, it was essential that the video production accurately reflected the innovative and transformative aspects of the project, while also highlighting Espire's strengths as a company.
We approached the video production project in collaboration with Espire, seeking to fully understand their needs and goals for the final output. Our team worked closely with Espire to identify the key messages that needed to be conveyed in the video narrative, with a focus on showcasing the success of the digital transformation project.
To capture the necessary footage, we spent one day at the Tenancy Deposit Scheme offices. During this time, we conducted an on-camera interview with the CEO and captured B-Roll footage of the Espire and TDS teams in action.
To maximize the effectiveness of the final video product, we delivered a 2-minute edited video and two social media videos up to 20 seconds in length. Our approach focused on crafting a compelling and engaging narrative that highlighted the success of the project while staying within the client's budget.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.Book Now