Harris Associates, a real estate developer, needed a promotional video that highlighted the value and added benefits of their student halls of residence building in Leeds. In addition to showcasing the building's prime location and accessibility to the city's large student population, the video also needed to emphasize the value of the car parking spaces for future development. With potential foreign investors in mind, the video aimed to capture the essence of the building and the unique proposition it offered, while highlighting its appeal to a wide range of audiences. This case study explores how our team worked with Harris Associates to create a high-quality video that met their specific needs and helped them to achieve their goals.
Our approach began with a clear understanding of our client's vision for the promotional video of the student halls of residence building in Leeds. We worked closely with Harris Associates to develop a scripted value proposition that would showcase the building's unique selling points and the value of the car parking space for future development.
To ensure the video aligned with the key messages, we meticulously planned and executed the filming process. We captured b-roll footage of Leeds city centre, including its markets, shops, universities, and students, in the morning. In the afternoon, we filmed a couple of set-up shots in a student bedroom, featuring real-life students, to show how the space is being used every day.
Our small crew worked efficiently and effectively to maximize the time we had on site. We paid particular attention to the lighting and composition of each shot to ensure the final video was visually engaging and communicated the value proposition effectively.
By collaborating with our client and understanding their needs, we were able to produce a promotional video that showcased the unique features of the student halls of residence building in Leeds, including its central location and array of amenities, to potential foreign investors and prospective tenants alike.
After completing the promotional video for Harris Associates, the client was extremely satisfied with the final output. The video successfully showcased the student halls of residence building in Leeds and effectively communicated the value proposition and added value of the car parking space to potential investors.
The video also effectively highlighted the superb central location of the building and the large number of students that live in the city. By using real-life students in the filming process, we were able to show the space being used in everyday life, which added to the authenticity and appeal of the video.
Since the video's release, the client has reported an increase in interest from potential foreign investors and has received positive feedback from viewers. The video has been shared on social media platforms and has generated a significant amount of views and engagement.
Overall, the video has helped Harris Associates effectively communicate their message and showcase their student halls of residence building in a compelling and engaging way, leading to increased interest and potential investment.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.Book Now