Customer Testimonial Video Campaign Crafted To Connect
Expedia Group UK and Europe
Expedia Group UK and Europe
Expedia Group is a global online travel platform that enables consumer and business travellers to book and plan their travel experiences. Part of their revenue model comes from their Lodging Partner Services where they parter hotels and guesthouses to list their properties on the Expedia travel platform.
They were struggling to gain market share within the small independent hotel sector across the UK and Europe due to the perception of them as a large corproate travel company. They came to MHF seeking a video production company that would help show the value they offer to this demographic and create video content that felt much more relevant to this specific target audience.
We crafted the customer testimonial video campaign around 3 audience personas within the wider target audience demographic.
These were a Small Hotel Manager, a B&B Owner and a Boutique Guesthouse Owner.
Expedia chose successful clients aligned with these personas in each market location they were seeking to serve.
The MHF video production team travelled to each business location to film interview content and capture b-roll footage of the hotel and local area to make it much more relevant to the audience and region in which their business is based.
Read More About Audience Personas
We wanted to humanise the Expedia Group Company and a great way to do that was to show the people behind the brand, in particular the local sales team representatives that would be working with you to grow your business.
We spent a day in Head Office and filmed each member of the sales team, asking them questions about what they love about their job and how they work with clients to help them drive their business forward.
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Each video was crafted to connect with a specific target audience persona helping to foster greater empathy for the different types of partners that make up the small independent hotel sector and create video content that showcased an individual who reflected the viewers values, aspirations and motivations.
Boutique Guesthouse - The Priory Cellars.
In this customer testimonial video we meet the owner of The Priory a guesthouse based in Bristol.
Boutique Hotel - The Tamburlaine
In this customer testimonial video we meet the Hotel Manager of The Tamburlaine in Cambridge.
B&B The Parsonage
In this customer testimonial we meet the live in owner of the Parsonage a traditional english guesthouse.
In this video series we meet each member of the UK based sales team. Each member talks about their role and what drives them or excites them in this role. The objective of this video content is to humanise the Expedia brand and show prospects that they will have a real person with experiecne of their market and location working with them to help them drive forward their business.
Meet the Sales Team Video
Jamie, Market Associate, South West of England
Meet the Sales Team Video
Chris, Sales Director UK & Ireland
Meet the Sales Team Video
Stephanie, Market Manager, UK & Ireland
