Yodel Mobile is a leading app growth consultancy specialising in launching and scaling apps. Since their inception in 2007, they’ve worked with over 200 apps, from start-ups to scale-ups.
The challenge they had was that they needed a video that would sit on their website homepage and for use across social media that would quickly sum up in 60 seconds who they are - what they do - how great they are :) Bringing to life the vibrancy of the agency culture, giving their clients a sense of what it could feel like to work with them on an app.
We shot on location at the Yodel Offices in Farringdon and wanted to capture the pace and energy of a young vibrant brand. We used a camera and gimbal to create a sense of flow, seamlessly transitioning from one scene to the next. The light and non-intrusive set up would evoke a natural response from the employees we were filming - helping to achieve our goal of bringing to life the authentic, human face of a digital software company.
We captured the cool culture, laid back office vibe and diverse mix of people that make up the Yodel Brand. We used a mix of singular headshots and team shots capturing the personalities and close team bond that make up the Yodel culture and some internal candid pictures of the team in a meeting and working form their desks.