Kilburn & Strode is a top-tier European law firm specialising in IP for patents and trade marks spanning across all major sectors and industries.
To go one step further for their US clients and finally put an end to those 6am conference calls, Kilburn & Strode opened a new San Francisco office. Their challenge was to create a promotional video that would attract the attention of time poor silicon valley tech entrepreneurs and in house corporates with a video that harmonised the European expertise with a California location, selling the benefits of this new offering with a clear, uncomplicated message that felt both European and American at the same time.
This video promotes that Kilburn & Strode are the first European patent and trade mark law firm with attorneys registered to practice European patent law in California in their timezone.
To represent both the European expertise and the Californian location, we made a video that utilised a split screen format, showing video imagery of London and San Francisco cut to interviews with a senior representative in both locations.
The film was created using stock imagery for the location shots and filming in both London and San Francisco for the two interviews. We were able to do this affordably by utilising our American network of camera operators and then doing all the post production in house.