Pure London are the UK’s number one leading fashion trade event, bringing together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments. The event welcomes over 17,000 visitors through its doors at Olympia London and features over 1,300 womenswear, menswear and kids wear collections and 160 garment and fabric suppliers from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan.
Pure approached mhf to create a suite of video content to engage their audience and sell their next big event, showcase their commitment to a sustainable fashion future and establish Pure as a credible voice within the fashion industry through video content that included exhibitor testimonials thought leadership, an exciting brand video and a focus on all their sustainable initiatives.
Highlights Video to promote the event
We shot and edited the day one highlights video above which was sent out in a mailer and uploaded to social to drive attendance on the second and third day.
On the next two days, we shot a series of exhibitor testimonials, visitor interviews and interviews with the Pure London team. From these we created 12 exhibitor testimonials, a visitor testimonial and a brand video for Pure London’s Power of One sustainable initiative.
We also attended a number of sustainable fashion brands that would be exhibiting at the event on their premises to give the audience insight into what to expect at Pure London.
The Pure London event director discusses their focus on their sustainability initiatives such as the reduction in plastics and the importance of going green in fashion.
Pure visitors and exhibitors.
Behind the Brands - Paul James
Natural Fibre Knitwear
Behind the Brands - Lemuel MC
Sustainable Linen Fashion Design
Behind the Brands - Frugi