Customer Testimonial Video Campaign For Awin Access
Awin Access is an entry level affiliate marketing platform for small to medium sized businesses that forms part of the larger Awin global affiliate network.
The Awin Access team approached MHF following a successful launch of the Awin Access platform at the height of the Covid 19 pandemic. The main business objective of the customer success video content was to raise awareness of the newly launched martec platform and show prospects businesses like them that are benefiting by using the network to increase brand exposure and drive revenue growth.
As this was the first time Awin had produced customer testimonial videos they were seeking to partner with a full service video production company that would lead the project, develop creative ideas and provide insights into how to optimise the video content to deliver the best value return on their investment.
It was important that the customer testimonial video campaign tapped into what it is like to be a small to medium sized business owner in the UK. We wanted the corporate video content to be reflective of their thought processes, challenges, needs and crucially their ambitions.
It was therefore to go beyond the platform and humanise how real businesses use it day to day and share their honest opinions on the affliate network. To achieve this in a way that the audience could relate to we needed to show the wider business operations and answer all the top of mind questions a potential prospect may have.
This customer testimonial video features Stephanie the Brand Manager of Shearer Candles a candle making factory and retail business based in Glasgow.
This customer testimonial video features Laura the CEO and Founder of Evole Beauty an ethical and handmade skincare brand based in Hertfordshire.
This customer testimonial video features Adam one of the Founders and David the Marketing Director of Walk London, a mens designer shoe brand based in South London.
It was important the corporate video content reflected the needs, motivations and challenges of the types of people who have responsibility for buying martec technology.
We designed the video campaign around 3 audience personas that reflect the different decision makers who would be involved with affiliate marketing within a small/medium size business.
These were the Marketing Director, a Founder/Owner and a CEO.
We wanted to understand their reasons for tapping into affiliate marketing, why they chose Awin Access and their experience so far of using the technology.Chat to a member of our video production company
This video campaign needed to feel authentic to each business featured.
Our video production team travelled to each business location and filmed on site conducting an interview with the decision maker and b-roll footage of their studio or factory showcasing what they do, the people that work here and how Awin Access is helping with the continued growth and success of each business.
To optimise the video content we made 3 hero videos featuring each client and their story. We then created4 x short social media videos dedicated to a particular theme including soundbites from each business.