Customer Testimonial Video Campaign For Awin Access
Awin Access, a platform that provides affiliate marketing services for small to medium-sized businesses, approached MHF to produce three customer testimonial videos. The aim of the project was to increase awareness of the newly launched martech platform and build trust with potential prospects. As Awin had not produced customer testimonial videos before, they were seeking a full-service video production company to lead the project, develop creative ideas, and provide insights on how to optimize the video content to deliver the best value return on investment. MHF took on this challenge by collaborating closely with Awin Access to understand their needs and provide them with high-quality video content that effectively showcased the benefits of their martech platform through the lens of their satisfied customers.
This customer testimonial video features Stephanie the Brand Manager of Shearer Candles a candle making factory and retail business based in Glasgow.
This customer testimonial video features Laura the CEO and Founder of Evole Beauty an ethical and handmade skincare brand based in Hertfordshire.
This customer testimonial video features Adam one of the Founders and David the Marketing Director of Walk London, a mens designer shoe brand based in South London.
Awin Access faced several challenges when it came to producing their first-ever customer testimonial videos. As a newly launched platform, they needed to build trust with potential prospects and demonstrate the value of their martec solution. Additionally, as a small to medium-sized business focused on affiliate marketing, they lacked the internal expertise and resources needed to produce high-quality videos. As such, they were seeking a full-service video production company that could take the lead in the project, develop creative ideas, and provide insights into how to optimize the video content to deliver the best value return on their investment.
Our approach involved creating videos that focused on the real-life experiences of small and medium-sized businesses that were using Awin Access as their affiliate marketing platform. We wanted to showcase how these businesses were able to leverage the software to achieve their goals and overcome their challenges.
To achieve this, we decided to film the videos over a period of three days, in three different locations across the UK and Scotland. We conducted on-camera interviews with the business owners to capture their personal stories, and we also filmed b-roll footage of their businesses and the software in use.
By taking this approach, we were able to create compelling, authentic content that would resonate with potential customers and build trust in the Awin Access brand.
The three customer testimonial videos we produced for Awin Access have received overwhelmingly positive feedback. Our approach of highlighting real businesses and their success stories using the platform resonated well with the audience, and the human element was particularly well received.
Awin Access was pleased with our project management, and we were able to understand and address their unique challenges. We were able to work with business owners who had never worked with an agency before, and we were successful in creating a comfortable and welcoming atmosphere for them during filming.
Overall, Awin Access was impressed with our ability to showcase the human side of their story through our filming, and they have received excellent value return on their investment.