Unlocking efficiencies with Haringey Council Traffic Order Team
Appyway approached us to create a 5-minute case study video showcasing the value of their digital traffic management platform for UK councils. Our challenge was to blend live action and animation to tell the story of a successful council's transition to Appyway, highlighting its efficiency and positive impact on the community. The resulting video serves as a powerful marketing and sales tool for Appyway's platform.
Haringey Council Case Study
Appyway's challenges were centered on building trust and confidence in their platform among potential customers, specifically councils across the UK. They needed to showcase the value their system could bring to councils in terms of efficiency and improved service delivery. As a tech company, they faced the challenge of communicating complex technical information in a way that was easy for councils and their constituents to understand. They also needed to differentiate themselves from other players in the market and position themselves as a leader in the industry.
Our approach involved several key steps. Firstly, we conducted a detailed creative discovery meeting with Appyway to fully understand their goals and target audience. Based on this, we designed a creative treatment that incorporated live action and animation to tell the council's success story and highlight the benefits of Appyway's platform.
We then filmed across two days in the North London Haringey council offices. This included interviewing two members of the traffic order team and capturing b-roll footage of the council area to showcase the platform in action. Our team worked closely with the council staff to ensure they were comfortable on camera and that we captured the key messaging effectively.
In addition, one of the council members was unable to access the Haringey council offices due to remote working restrictions. To overcome this, we sent remote filming equipment to their home, allowing us to capture their interview and footage of them using the Appyway platform. This ensured that we were still able to include their valuable insights and perspective in the final video.
In post-production, we combined the live action footage with animation to create an engaging and informative case study video that highlighted the benefits of the Appyway platform. The final product was a 5-minute video that effectively showcased the success of the Haringey council in adopting the platform and the positive impact it had on their operations and the local community.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.Book Now