Grays Inn reqired a video production company who could showcase their value proposition to new and existing members. The purpose of the EVP video is to attract new members and show them what life is truly like at Grays Inn.
The corporate video production needed to go beyond the values of purpose and communicate the day to day benefits such as car parking, proximity to central London and on site chef cooked meals.
Recruitment video showcasing the real benefits that being a member of Grays Inn brings to its members.
To save on budget we repurposed some existing footage from previous Grays Inn video campaigns and shot 1 day of new extra interview footage to provide the new commentary that was more relevant to the value proposition objectives.
We added in still photograpy to capture elements of the value proposition that we were unable to capture footage of such as the kitchen and used text graphic to clearly outline each of these benefits.
We combined all of this with new soundbites from senior barristers and Grays Inn members sharing what they love about the Grays Inn community which formed the narrative that directs the story.