Gray's Inn Employer Brand Video Production
Bringing an extraordinary legal community together in one story.
MHF Creative created an EVP video for Gray's Inn by combining newly filmed interviews with existing footage and photography, shaping the material into one clear employer brand story.
Project
The EVP Video Challenge
Gray's Inn already had valuable footage and photography. The challenge was making it all feel like part of the same film.
Rather than starting again, MHF Creative built the EVP video around a combination of newly filmed interviews, existing footage and imagery already available to Gray's Inn.
That meant thinking carefully about what each source could contribute to the story. New interviews gave the film a human voice, while the existing material helped show more of the place, community and experience around it.
The edit then became central to the employer brand video production process. Different formats, filming styles and visual sources needed to feel connected rather than assembled.
By shaping everything around one clear narrative, we created an EVP film that made better use of content Gray's Inn already owned while adding the new material the story needed.
The Creative Decision
Do not replace useful existing content. Give it a stronger story to belong to.
The Creative Solution
The Gray's Inn EVP video brings new interviews, existing footage and photography together into one coherent employer brand film.
The newly filmed voices gave the story its human centre, while the existing material helped show more of the place, history and community around Gray's Inn.
Rather than allowing the different sources to feel separate, the edit created one consistent narrative around the experience of being part of the Gray's Inn community.
Gray's Inn Employer Brand EVP Film
Explore our employer brand video productionShaping The EVP Story
The new filming did not need to replace what Gray's Inn already had. It needed to add what the existing content could not provide.
Before filming, we looked at the footage and photography already available and considered where the story still needed more human context.
That helped us focus the new interviews on the voices, experiences and perspectives that could connect the wider Gray's Inn story together.
01
Existing footage and photography already gave us a sense of the place, history and community around Gray's Inn. There was no need to recreate material that was already doing its job.
02
The new interviews gave the EVP video something the existing imagery could not provide on its own. Personal voices, individual experiences and a clearer sense of what being part of the community actually feels like.
03
The edit brought the interviews, archive footage and photography together around one narrative, so each source added something different without making the employer brand film feel fragmented.
Our Approach
Start with what the organisation already has. Film what the story is still missing.
Changing Perceptions
The film needed to challenge a perception that Gray's Inn could feel formal, exclusive or rooted in a narrow idea of who belonged there.
Instead, the EVP needed to show the breadth of the community and the range of people, backgrounds and experiences within it.
That meant moving the story away from tradition on its own and towards a more human picture of belonging, connection and shared experience.
It is also a good example of how legal video production can shift perception, not just explain an organisation.
The Perception
Traditional.
Formal.
Difficult to picture yourself in.
The Story We Needed To Show
Diverse.
Connected.
A community people can belong to.
01
The film needed to reflect a broader mix of people and perspectives, helping challenge a narrow or outdated idea of who the Gray's Inn community was for.
02
Rather than lead with the institution itself, the story focused more on relationships, shared experience and the feeling of being part of something.
03
Real voices and real interactions helped make the culture easier to understand than a list of values or membership benefits ever could.
04
The history and setting still mattered, but they became part of a wider story about a modern and evolving legal community.
The Aim
Change the picture people had in their heads. Show them who Gray's Inn really is.
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