Egencia required a 2 minute explainer animation to use as part of their sales outreach toolkit. The explainer video needed to be targeted at a corporate travel manager persona and it needed to answer all the standard customer objections that a travel manager may have about partnering with Egencia.
The explainer video had to be creatively engaging to maintain the viewers attentions and show clearly how the software integrates with exisiting platforms and the value it can bring to the business throught its ease of data collection for budgeting purposes.