Huws Gray Employer Brand Company Culture
Bringing a growing workforce together around one culture.
MHF Creative created an employer brand film for Huws Gray, using employee voices and real working environments to show the people and culture behind the growing business.
Project
The Employer Brand Challenge
Huws Gray was growing quickly, with people working across a large network of very different locations.
The employer brand film needed to show what connected those people without pretending that every role or working environment looked the same.
One site could never represent the whole business. So the MHF team travelled across the UK, filming employees in retail, yard, showroom and head office environments.
That gave us a broader view of working life at Huws Gray. Different roles, places and personalities could all contribute to the same culture story.
It is the same principle we bring to our employer brand video production work.
The Production Decision
Do not represent a national workforce from one room. Go to where people actually work.
The Finished Film
The film brings together employees from different roles, locations and working environments across Huws Gray.
By travelling to the people rather than filming everything in one place, we could show more of what working life actually looked and felt like across the wider business.
Huws Gray Employer Brand Film
Explore Employer Brand Video ProductionShaping The Story
Travelling across the UK gave us access to very different parts of Huws Gray. The story still needed to feel connected.
We were not looking for every employee to describe the business in the same way. The value came from hearing how the culture showed up differently across roles, locations and working environments.
Those individual experiences could then be shaped into a broader picture of what working at Huws Gray felt like across the business.
This people first approach sits at the heart of our employer brand video production work.
01
Different sites and roles gave us different perspectives on working life at Huws Gray. Together they helped the film represent more than one part of the organisation.
02
Rather than push everyone towards the same answers, we focused on the experiences each employee could speak about naturally from their own role and environment.
03
The edit brought those individual voices together, finding the common attitudes and experiences that could make a dispersed workforce feel part of the same story.
Our Approach
Do not ask everyone to say the same thing. Let different experiences prove the shared culture.
Client Feedback
We briefed 3 different companies and chose MHF because we felt that they understood our brief straight away. There was immediate positive chemistry and a strong sense of confidence right from the start that they would deliver what we were looking for.
Sophie Brown
Head of Marketing, Huws Gray
Behind The Interviews
Employer brand interviews work best when people stop feeling like they are being interviewed.
The outtakes from Huws Gray show the atmosphere behind the finished film. People laughing, resetting and being themselves between answers.
Creating that space helps people speak more naturally on camera, giving the finished film more personality and less of the polished corporate interview feeling.
A few of the moments that did not make the final cut.
Our Approach
The interview is not about getting the perfect answer. It is about getting the person behind it.
More From One Production
The Huws Gray shoot was planned to create more than the hero film, making better use of the time spent across multiple UK locations.
01
The main culture story.
02
Shorter content for recruitment channels.
03
Additional campaign imagery from the shoot.
04
Real people and workplaces captured across locations.
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We help Employer Brand, Talent and Communications teams turn real employee experiences into films people can understand and believe.
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