Awin Forrester report promotional video production by MHF Creative

Promotional Video Case Study

Awin Forrester Report Promotional Video

We partnered with Awin to produce a concise promotional video supporting the launch of their Forrester report. Built around a clear interview-led narrative, the film helped turn a major research asset into accessible campaign content for marketing, sales and digital channels.

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The Brief

Turning research into campaign content

Awin had invested in an extensive Forrester report exploring the future of affiliate marketing. They needed a promotional video that would capture attention, communicate the report's most compelling findings and encourage more people to download the full report.

Rather than asking audiences to engage with a lengthy research document immediately, we transformed the report into a concise, interview-led promotional video that distilled the key insights into a more accessible story. Alongside the primary campaign film, we also created shorter social media edits, allowing Awin to promote the report across multiple channels and maximise the value of their original research investment.

Promotional video production Report launch campaign Social media video edits B2B content marketing

Featured Film

Awin Forrester Report Video

Rather than asking audiences to download a lengthy research report immediately, Awin used video to surface the most compelling findings, build curiosity and drive traffic to the full report. Created as part of a wider promotional video production campaign, the hero film was supported by shorter social edits that helped extend the reach of the report across digital channels.

Produced alongside a series of social media edits to support the wider report launch campaign.

Our Approach

Every Production Decision Built Authority

Great thought leadership isn't scripted to sound impressive. It's designed to feel like an authentic conversation between experts while maintaining the production quality expected from a premium brand.

From the studio environment and lighting to camera movement, editing and pacing, every creative decision was made to keep the audience engaged while reinforcing Aon's credibility as a trusted voice in cyber security.

01

Conversations That Feel Natural

We created an environment where senior leaders could speak naturally and confidently, resulting in a fireside chat that felt genuine rather than heavily scripted.

02

Premium Executive Production

Cinematic lighting, thoughtful framing and subtle camera movement elevated the discussion beyond a typical interview, giving the content the authority expected of an enterprise brand.

03

Designed For Long & Short Form

The conversation was captured as a seven-minute thought leadership film while also producing shorter edits and promotional trailers that could extend its reach across marketing channels.

Creative Disciplines

Everything required to turn research into campaign video

The project brought together promotional video production, CEO interview filming, office b-roll, report-led storytelling, brand motion graphics and social media edits to help Awin promote its Forrester report across multiple channels.

01

Campaign strategy

We shaped the video around the commercial goal: making the Forrester report easier to understand, more engaging to promote and more likely to drive full report downloads.

02

CEO interview filming

We filmed a focused interview with Awin’s CEO at their Docklands office, creating a clear narrative voice to guide viewers through the report’s key findings.

03

Office & team b-roll

Supporting footage of Awin’s team and office gave the film energy, context and authenticity, helping the content feel connected to the people behind the research.

04

Report-led storytelling

We pulled through content from the real Forrester report, using selected findings and visual references to make the research feel tangible on screen.

05

Brand motion graphics

Using Awin’s brand guidelines, we created motion graphics that elevated the report content, clarified key insights and gave the film a polished campaign feel.

06

Social video edits

Alongside the hero film, we created shorter social media versions so Awin could extend the campaign, promote the report more widely and drive traffic from digital channels.

Promotional Video Production

Turn Big Marketing Moments Into Campaign Assets

The Awin Forrester report video is one example of how we help B2B brands turn valuable marketing assets into engaging campaign content. From research reports and product launches to brand campaigns, rebrands and major announcements, we create promotional videos that build interest, communicate key messages and give your audience a clear reason to take action.

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Project FAQs

Questions About The Awin Forrester Report Video

Answers to common questions about this promotional video project, including the filming approach, motion graphics, report integration and campaign deliverables.

What Was The Purpose Of This Promotional Video?

Awin commissioned the video to support the launch of its Forrester affiliate marketing report. Rather than asking audiences to read a lengthy document straight away, the film highlighted the report's most valuable findings, generated interest and encouraged viewers to download the full report.

Where Was The Video Filmed?

Filming took place at Awin's London office in Docklands, where we interviewed the CEO and captured supporting footage of the team and working environment. This helped give the campaign a more authentic and people-led feel.

How Did You Bring The Research To Life?

We combined interview footage with branded motion graphics, animated statistics and genuine content from the Forrester report. This transformed complex research into a clear visual story that was easier to understand and far more engaging than a PDF alone.

Were Social Media Versions Created?

Yes. Alongside the main campaign film, we produced shorter social media edits that allowed Awin to promote individual findings, extend the campaign across multiple channels and reach audiences who may never have engaged with the full report otherwise.

What Was Included In The Production?

The project included creative planning, on-location filming, CEO interview direction, office b-roll, motion graphics, report visualisation, editing, sound design and delivery of both the primary campaign film and shorter promotional edits.

Can MHF Creative Produce Similar Promotional Videos?

Absolutely. We create promotional videos for product launches, research reports, rebrands, campaigns, software releases and major business announcements, helping B2B organisations communicate important moments through engaging, commercially focused video content.

Promotional Video Production

Let's Turn Your Next Campaign Into Video People Want To Watch

Whether you're launching a report, product, campaign, rebrand or major announcement, we'll help you turn the message into clear, engaging video content built for your website, sales activity, social channels and wider marketing campaign.

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