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Unily Glass product launch video by MHF Creative
Product Launch Case Study

Turning a complex workplace product into a clear launch story

We partnered with Unily to create the launch film for Unily Glass, an AI-powered experience that sits over the intranet, helping employees move seamlessly from information to action. From concept and scripting through to UX animation, kinetic typography, interface design and subtle 3D, we delivered a premium product story built to excite customers and drive adoption.

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The Brief

Explaining a new way to move from information to action

Unily was preparing to launch Unily Glass, an AI-powered feature designed to sit above the digital workplace and connect employees with the tools they use every day.

The challenge was not simply explaining the functionality. It was communicating a completely new way of interacting with workplace software in a short, high-impact product launch video, one that could make a complex enterprise software feature feel clear, useful and commercially exciting.

Product launch video Enterprise software video Product marketing UX animation
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Unily Glass Product Launch Video

A product launch video created by MHF Creative for Unily Glass, combining strategic scripting, UX animation, kinetic typography, interface-led motion design and subtle 3D to communicate a complex enterprise software feature with clarity and impact.

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Our Approach

Every Creative Decision Served The Story

Enterprise software is often launched by listing features. We took a different approach. Every scene, transition and animation was designed to answer one question: why should someone care?

Rather than simply showing the interface, we built a visual language that guided attention, simplified decision making and kept the audience focused on outcomes instead of functionality.

01

Clarity Before Complexity

Every scene was designed to reduce cognitive load, making a new AI-powered workplace feature feel immediately useful and easy to understand.

02

Motion With Purpose

Animation was used to direct attention, reveal interactions and explain the product experience without relying on heavy exposition.

03

Built Around Adoption

The goal was not simply to launch a feature. It was to help people quickly understand why Unily Glass mattered and how it could change everyday work.

Creative Disciplines

Everything required to take Unily Glass to launch

The project brought together product strategy, script development, UX animation, kinetic typography, interface motion and subtle 3D, creating a product launch video designed to make complex enterprise software feel clear, useful and premium.

01

Product strategy & messaging

We shaped the story around user value, helping turn a complex AI-powered workplace feature into a clear product marketing narrative.

02

Script development

We developed a concise launch script that introduced the product, explained the experience and built momentum without overloading the viewer.

03

UX animation

We animated interface journeys to guide attention, reveal functionality and make the Unily Glass experience easier to understand.

04

Kinetic typography

Animated type added pace, emphasis and clarity, helping key messages land with more energy throughout the launch film.

05

Interface motion design

We designed motion around the product experience, making each transition feel purposeful, polished and aligned with the wider story.

06

Subtle 3D & final polish

We added depth, lighting and final production polish to elevate the film beyond a standard software demo.

Product Marketing Videos

Launching Something New?

The Unily Glass project is just one example of how we help SaaS companies and enterprise brands launch products with confidence. From product messaging and scripting to UX animation, motion design and launch campaigns, we create product marketing videos that make complex technology easier to understand, easier to remember and easier to buy.

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Project FAQs

Questions About The Unily Glass Film

Specific questions about the Unily Glass product launch video, including the timeline, deliverables, animation process and how the final assets were created for launch.

How Long Did The Unily Glass Project Take?

The Unily Glass product launch video was delivered in approximately four weeks from script to final delivery. This included messaging, script development, visual direction, UX animation, kinetic typography, subtle 3D enhancement and final production.

What Did MHF Creative Deliver For Unily?

We delivered the main Unily Glass product launch film, along with two shorter social edits to support the wider launch campaign. The project included scriptwriting, design, UX animation, interface motion, kinetic text, subtle 3D and final delivery.

Was The Product Interface Screen Recorded?

No. The product experience was designed and animated specifically for the film. This gave us greater control over pacing, clarity, transitions and visual hierarchy, helping the Unily Glass experience feel more polished and easier to understand.

Why Was Animation The Right Approach For This Launch?

Unily Glass introduces a new way of interacting with the digital workplace, so animation made it possible to explain workflows, guide attention and show the product experience without relying on lengthy demonstrations or static screenshots.

Were Shorter Social Videos Included?

Yes. Alongside the hero launch film, we created two short social edits designed to help Unily promote the launch across different channels and give the campaign more flexibility beyond the main video.

Can MHF Creative Create A Similar Product Launch Video?

Yes. We create product launch videos, SaaS product films, UX animations and product marketing videos for B2B technology, fintech and enterprise software companies that need to make complex products easier to understand and more engaging to launch.

Ready To Launch Your Product?

Let's Create A Product Video That Moves People To Action

Whether you're launching a new SaaS platform, introducing an AI feature or explaining a complex enterprise product, we'll help you turn technical detail into a product story your audience immediately understands. Book a discovery call and let's explore your next launch together.

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