Product Marketing Video Case Study
AI workplace software, made clear.
We combined strategic scripting, UX animation and interface-led motion design to create a product marketing video that introduced Unily Glass clearly and supported the wider launch campaign.
Unily was preparing to launch Unily Glass, an AI-powered feature designed to sit above the digital workplace and connect employees with the tools they use every day.
The challenge was not simply explaining the functionality. It was communicating a completely new way of interacting with workplace software in a short, high-impact product launch video, one that could make a complex enterprise software feature feel clear, useful and commercially exciting.
Watch the Film
A launch film designed to make a sophisticated enterprise product feel immediate, credible and easy to understand.
Created for the launch of Unily Glass, the film combined strategic scripting, UX animation, kinetic typography, interface-led motion design and subtle 3D to introduce a complex new software feature.
As a creative video agency , we shaped the message and visual approach around what Unily's audience needed to understand. The film premiered at the company's customer event before becoming part of the wider launch campaign, making it a strong example of our promotional video production work for B2B and SaaS brands.
Enterprise software is often launched by listing features. We took a different approach. Every scene, transition and animation was designed to answer one question: why should someone care?
Rather than simply showing the interface, we built a visual language that guided attention, simplified decision making and kept the audience focused on outcomes instead of functionality.
Every scene was designed to reduce cognitive load, making a new AI-powered workplace feature feel immediately useful and easy to understand.
Animation was used to direct attention, reveal interactions and explain the product experience without relying on heavy exposition.
The goal was not simply to launch a feature. It was to help people quickly understand why Unily Glass mattered and how it could change everyday work.
The project brought together product strategy, script development, UX animation, kinetic typography, interface motion and subtle 3D, creating a product launch video designed to make complex enterprise software feel clear, useful and premium.
We shaped the story around user value, helping turn a complex AI-powered workplace feature into a clear product marketing narrative.
We developed a concise launch script that introduced the product, explained the experience and built momentum without overloading the viewer.
We animated interface journeys to guide attention, reveal functionality and make the Unily Glass experience easier to understand.
Animated type added pace, emphasis and clarity, helping key messages land with more energy throughout the launch film.
We designed motion around the product experience, making each transition feel purposeful, polished and aligned with the wider story.
We added depth, lighting and final production polish to elevate the film beyond a standard software demo.
Project FAQs
Clear answers about the project timeline, deliverables, interface animation and wider launch assets.
The project combined strategic messaging, product storytelling, UX animation, kinetic typography and subtle 3D. It is an example of how our product marketing videos help B2B technology brands make complex products easier to understand and more compelling to launch.
The Unily Glass product launch film was completed in approximately four weeks from script development to final delivery.
This included messaging, scripting, visual direction, UX animation, kinetic typography, subtle 3D enhancement and final production.
We delivered the main Unily Glass product launch film and two shorter social edits to support the wider launch campaign.
The complete project included scriptwriting, creative direction, UX animation, interface motion, kinetic typography, subtle 3D and final delivery.
No. The product experience was designed and animated specifically for the film rather than relying on a conventional screen recording.
This gave us greater control over pacing, transitions, visual hierarchy and the information shown at each moment, helping the interface feel polished and easier to follow.
Animation allowed the film to explain workflows, guide attention and reveal the Unily Glass experience in a controlled and visually engaging way.
It made the product easier to understand without relying on lengthy demonstrations, dense technical explanations or a sequence of static screenshots.
Yes. Two shorter social edits were created alongside the main launch film.
These gave Unily more flexibility to promote the launch across different channels and extend the value of the project beyond the original customer event.
Yes. We create product launch films, SaaS product videos, UX animation and product marketing content for B2B technology, fintech and enterprise software companies.
The creative approach is built around the product, audience and launch objective. That may combine strategic scripting, interface animation, live action, kinetic typography or motion design.
Explore our product marketing video production service.
The Unily Glass project is just one example of how we help SaaS companies and enterprise brands launch products with confidence. From product messaging and scripting to UX animation, motion design and launch campaigns, we create product marketing videos that make complex technology easier to understand, easier to remember and easier to buy.
