Twelve employees. Different roles, career stages and reasons for joining. We shaped their experiences into an employer brand film that brought Evelyn Partners’ EVP to life, with footage designed to work far beyond one film.
Evelyn Partners had already defined its values and Employer Value Proposition. The challenge was turning them into something people at different career stages could recognise as real.
Someone starting their career looks for different things from an experienced hire or future leader. So rather than building the film around one corporate message, we built it around different employee experiences.
That meant the storytelling started before filming. Contributor selection and interview planning helped bring together different roles, backgrounds and levels of seniority, with each person adding something different to the story.
The Original Film
An EVP film told through the people who work there.
Bringing together employees across roles and career stages, the original Evelyn Partners film gives prospective colleagues a window into the people, experiences and culture behind the business.
Evelyn Partners Original Employer Brand Film
Explore Employer Brand Video ProductionThe people you choose shape the story you can tell.
For Evelyn Partners, preparation meant bringing together different roles, backgrounds and career stages, then working out what each person could bring to the story that nobody else could.
Different roles, backgrounds and levels of seniority gave the film a broader range of perspectives, helping different candidates find someone they could recognise themselves in.
We planned each conversation around individual experiences rather than asking twelve people the same questions. That gave every contributor a distinct role in the story.
The edit brought those experiences into one coherent EVP story, while keeping the differences in personality, perspective and motivation that made each contribution feel personal.
The business changed. The footage kept working.
We planned the original Evelyn Partners production with reuse in mind. When Evelyn Partners and S&W later became separate businesses, that material gave us a strong foundation for new films, alongside shorter edits for individual EVP themes and specific audiences.
Following the separation, S&W needed its own recruitment film. We retained interviews with colleagues who became part of S&W, removed Evelyn Partners contributors and filmed new S&W faces during one additional shoot day.
Rather than starting again, the original production became the foundation for a film representing the new business.
The interviews contained more stories than the hero film could hold. By returning to the same conversations, we created a shorter edit focused specifically on how employees experience ambition at Evelyn Partners.
For early careers, we reshaped the original footage around the voices and experiences most relevant to someone taking their first steps into working life.
One well-planned production created more than one story. The same footage could respond to a new business, a different audience or a specific part of the EVP.
We do the preparation. Then we have a conversation.
Before filming, we get to know the contributors and the experiences they can bring to the story. We know what we need to explore, but we don’t hand people a script or ask them to memorise the company values.
On the day, our job is to make the interview feel as little like an interview as possible. We listen, follow the interesting answers and keep asking until we get beyond the polished response to something that sounds like them.
An Evelyn Partners interview in progress. The questions are prepared. The conversation isn’t scripted.
Preparation gives us a sense of what each person can bring, so we’re not asking every employee the same list of questions and hoping a story appears.
If someone says something interesting, we follow it. The useful answer is often one question beyond the answer they thought they were going to give.
The pauses, turns of phrase, humour and small details are often what make someone believable on camera. We’re not trying to make twelve employees sound like one corporate voice.
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Tell us what you need people to understand about working for you. We’ll help find the right voices, shape the stories and turn the strategy into something people can actually connect with.