Etsy seller holding a handmade bag in her studio.

Etsy. Putting the people behind handmade products.

Three independent makers. Three different businesses. One customer-led campaign.

A three-film seller story campaign celebrating the people, creative processes and personal stories behind independent businesses selling through Etsy.

Watch The Films Customer Story & Case Study Production

The Campaign

01 Seller Stories

02 Three Makers

03 Brand Campaign

The Brief

Put the people behind the products first.

Etsy wanted to celebrate the independent makers who give its marketplace its character.

The campaign needed to show what makes Etsy different: real people, individual creativity and the care behind the things they make.

We created three intimate seller stories, filming each maker in their own working environment and letting their personality, process and experience lead the story. It is the same principle behind our customer story video production : start with the person, not the marketing message.

Put makers at the centre

Build each film around the person behind the business, rather than around Etsy as a platform.

Show the making process

Capture the places, materials and details that make each seller's work feel individual and tangible.

Create one human campaign

Give each maker their own story while keeping the three films connected as part of the same brand campaign.

The Campaign

Keep commerce human.

Put the makers, their skills and their stories at the centre of how Etsy shows up.

One campaign film brought the idea together, supported by three individual seller stories filmed where the work happens.

Select a film to watch

Hero Campaign Film Keep Commerce Human

The Creative Idea

Etsy is made by people.

The hero film brings three makers together around one simple distinction: behind every product is a person who made it.

Maker Story Crafted by Marcia

Crafted by Marcia

Handcrafted jewellery, creative independence and the skill behind every finished piece.

Maker Story EveryStory

EveryStory

A warm portrait of the people and personal connections behind the business.

Maker Story LayerTree

LayerTree

A tactile story about materials, making and building distinctive products by hand.

Our Approach

A maker-first approach, filmed where the work happens.

We kept the production deliberately small so each seller could tell their story naturally inside their own workspace.

A producer and DOP travelled to three UK locations, combining relaxed interviews with observational footage of each maker’s process, tools and environment.

Begin with the seller

Each interview explored the person, their creative journey and the business they had built.

Film where the work happens

Their real studios brought the tools, materials and surroundings into each story naturally.

Show the process

Observational footage revealed the time, care and practical skill behind every finished product.

Behind The Scenes

The interview starts before the camera rolls.

Video production crew filming an Etsy seller in her studio. — Behind the scenes during an Etsy seller story shoot, preparing for the filmed interview.

Interview Preparation

Prepared, not scripted.

Before filming, Ciara talked each seller through the themes and how the conversation would work, so they knew what to expect without rehearsing their answers.

That preparation gave us enough structure to find the story while keeping the interview natural and conversational.

Start a Project

Have a human story worth sharing?

We create interview led films and social video campaigns that put real people, genuine experiences and meaningful stories at the centre.

Talk to Our Team

Tell us about your audience, campaign and the stories you want to bring to life.