Business owner interviewed for the University of Bedfordshire case study video.

University of Bedfordshire. Turning programme impact into evidence.

Two case study films showing the people and businesses behind regional impact.

Filmed across Bedfordshire and Northamptonshire, the series combines contributor interviews with real working environments to communicate impact through credible, human stories.

The Project

01 Two Case Study Films
02 Regional Impact
03 Public Sector & Education

The Brief

From programme activity to credible evidence.

The University of Bedfordshire needed to show what its UKSPF-funded programme had actually changed for the businesses and communities involved.

With activity taking place across Bedfordshire and Northamptonshire, the challenge was to move beyond reporting outputs and capture the experiences behind them.

We created two case study films that could communicate impact clearly while helping strengthen the evidence for future funding.

01

Show the impact

Turn programme activity into tangible examples of what changed for real organisations and people.

02

Let people prove it

Use first-hand experiences from the businesses and stakeholders involved rather than relying on institutional claims.

03

Support the funding case

Create credible evidence the University could use when demonstrating the value of continued investment.

The Case Study Films

Two regions. One case for impact.

Two films gave the University a clearer way to show what the programme had changed for businesses, organisations and communities.

Each film combines first-hand experiences with real locations and programme context, helping turn regional activity into credible evidence of impact.

Select a film to watch

01
Case Study Film West Northamptonshire

Showing the impact behind the programme

A regional story bringing together programme stakeholders and the people benefiting from UKSPF-backed support across West Northamptonshire.

02
Case Study Film Central Bedfordshire

Turning local outcomes into credible proof

A second film capturing the experiences of businesses and stakeholders in Central Bedfordshire, helping demonstrate the wider value of the programme.

Our Approach

Five businesses. Two regions. One joined-up story.

We planned two filming days around the people and locations needed to prove the programme’s impact from both sides.

In Bedfordshire, we filmed two businesses before moving to the University to interview the Vice Chancellor and programme team. A second day took us across Northamptonshire to capture three more business stories.

01

Story Structure

Build both sides of the story

Combine the people delivering the programme with the businesses experiencing its impact first-hand.

02

Location

Make each region feel distinct

Film contributors in their own locations so each case study had its own voices, environments and evidence.

03

Production

Keep the footprint lean

A Producer and DOP handled both filming days, with one editor shaping the material into two focused regional films.

Animation & Motion Graphics

Make the evidence visible.

The interviews gave the films their human proof. Motion graphics gave the strongest programme statistics more weight.

Key numbers were brought onto screen at the moments they supported the story, helping connect first-hand experiences with the wider evidence behind the programme.

Business representative beside an animated statistic showing £325,000 allocated to 30 businesses.
Programme statistics were brought directly into the film to support the contributor’s story with clear evidence.

Data In Motion

Part of the story, not an added layer.

The graphics followed the University of Bedfordshire’s existing brand guidelines, so typography, colour and visual treatment felt consistent with the wider identity.

Used selectively within the edit, the animation supported the people and business stories rather than competing with them.

See Our Animation & Motion Graphics Work

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