American flag hanging outside a hotel overlooking the beach in Maine

Hospitality Case Study Video Production

Hospitality Case Study Video Production for RMS

Q: How many customer case study videos did MHF Creative produce for RMS?

MHF Creative produced two separate hospitality customer case study films. One centred on a family-run hotel business and the second followed the manager of an RV park, giving RMS two different examples of its technology being used in real hospitality environments.

Q: How was an international case study shoot produced with one DOP?

MHF Creative remotely produced the shoot from the UK and sent one DOP to Maine. Before filming, MHF developed the interview questions, briefed RMS's marketing manager and supplied a detailed shot plan covering interviews, customer activity, hospitality environments, operational footage and use of the RMS platform.

Q: Can customer case study footage be repurposed for sales and social media?

Yes. A well-planned customer interview can create more than one finished film. Individual answers can become short social clips, customer quotes, sales assets and focused proof points, while supporting footage can be reused across wider marketing content.

Q: Can MHF Creative produce customer case study videos outside the UK?

Yes. The RMS project demonstrates how MHF Creative can plan and remotely produce an international customer shoot while keeping the on-location crew deliberately small. The story, interviews and production plan can be developed before filming, with the crew model built around the location and project.

Different hospitality businesses. The same platform at work.

A customer case study video series for RMS, filmed on location in Maine to show how real hospitality businesses use its technology to solve operational challenges and improve the way they work.

Through customer interviews, real working environments and hospitality b-roll, the series turns product claims into credible stories told by the people using RMS every day.

Explore the Customer Stories

The Brief

A new brand needed stronger proof in the US market.

Following its rebrand, RMS wanted to build greater visibility in the US and show prospective customers what its hospitality technology looked like in the real world.

Rather than relying on RMS to make the case for its own platform, the brief was to put existing customers at the centre of the story and let their experiences provide the proof.

The New England region gave the series two contrasting hospitality stories: a family-run hotel business and an RV park, both using RMS technology within very different day-to-day operations.

The objective was to create customer case study videos that could humanise the businesses using RMS, demonstrate the platform through genuine customer experience and give prospective US customers credible reasons to take a closer look.

Market Objective: Support RMS’s growth in the US by creating relevant customer proof from hospitality businesses in New England.
Customer Proof: Let existing RMS customers explain the value of the platform through their own experiences and operational challenges.
Human Story: Show the people and businesses behind the technology, making RMS feel relevant to the hospitality operators it wanted to reach.

The Customer Stories

Two customers. Two different hospitality stories.

The series shows RMS through two very different businesses, giving prospective customers a more human view of how the platform works in real hospitality environments.

One story takes us inside a family-run hotel business. The other follows the manager of an RV park. Together, the films demonstrate the breadth of RMS through the experiences of the people using the technology every day.

Customer Story 01 RV Park

RMS × Wild Acres Park

A story-led hospitality case study following an RV park manager and showing how RMS technology fits into the realities of running the business and looking after guests.

Customer Story 02 Family-Run Hotels

RMS × The Lafayette Hotel

A hospitality SaaS customer story centred on a family-run hotel business, bringing together leadership, day-to-day operations and the role RMS plays across the organisation.

The Series

Different businesses and different operational realities, connected by real customer experience of the same RMS hospitality platform.

Our Approach

Two days in Maine. One DOP. A story planned from London.

We designed the production so a small on-location footprint could still deliver two carefully shaped customer stories.

MHF remotely produced the shoot from the UK, developing the interview structure in advance and giving RMS’s marketing manager the questions and guidance needed to draw out useful, natural responses from each customer.

Alongside the interviews, we created a detailed filming plan for our DOP covering the people, environments, hospitality moments, operational activity and RMS platform footage needed to build each story in the edit.

Creatively, we moved away from the familiar corporate testimonial format. The intention was a more observational, documentary-style approach, using natural interactions, location detail and personality to make each customer case study video feel like a genuine story rather than a scripted endorsement.

Pre-Production

Build the story before the camera arrives

Interview questions, story themes and detailed shot requirements were prepared in advance so the DOP and RMS team knew exactly what each location needed to deliver.

Production

Keep the footprint small

One DOP filmed both customer stories over two days in Maine, keeping the production unobtrusive while capturing interviews, real working environments and supporting hospitality footage.

Creative Direction

Think documentary, not corporate testimonial

Natural conversations, observational b-roll and a stronger sense of place helped the films feel closer to short documentary stories than conventional talking-head customer videos.

Production: 1 DOP · 2 filming days
Location: New England · Maine, USA
Production Model: Remote producing + on-location filming
Deliverables: 2 hospitality customer case study films

Campaign Value

Two films. A library of customer proof.

The value of the production goes beyond the two finished case study films.

Each interview gives RMS authentic customer voices, stories and proof points that can be reused wherever prospective customers need reassurance — from sales conversations to social content.

Longer customer stories can establish the full context, while individual answers can become shorter clips, quote-led edits and focused customer soundbites. The result is a more flexible bank of content rather than two assets with a single use.

That makes case study video production particularly valuable for B2B brands: one well-planned customer story can provide credible content across multiple stages of the sales and marketing journey.

Sales Enablement

Give sales teams real customer proof

Instead of relying solely on product messaging, RMS can bring genuine customer experiences into conversations with prospective hospitality businesses.

Social Content

Turn interviews into shorter stories

Strong answers and individual proof points can be cut into shorter social videos, customer quotes and focused clips that introduce different parts of each story.

Content Longevity

Make one production work harder

Interviews, customer soundbites and documentary b-roll create a reusable content bank that can support different messages, audiences and marketing touchpoints over time.

The Strategic Role

Turn real customer experiences into a reusable content system for sales, social and ongoing marketing.

FAQs

RMS Customer Case Study Video FAQs.

More about the strategy, production and long-term value behind the RMS hospitality customer story series.

What was the purpose of the RMS hospitality case study video series?

RMS had recently rebranded and wanted to reach more prospective customers in the US market. The series was created to showcase existing customers in New England and demonstrate the RMS hospitality SaaS platform through genuine customer experience rather than product messaging alone.

How many customer case study videos did MHF Creative produce for RMS?

We produced two separate hospitality customer case study films. One centred on a family-run hotel business and the second followed the manager of an RV park, giving RMS two very different examples of its technology being used in real hospitality environments.

Where were the RMS customer case study videos filmed?

Both customer stories were filmed on location in Maine, USA, over two filming days. Shooting within the customers' real businesses allowed the films to include the people, locations and day-to-day hospitality environments behind each story.

How was an international case study shoot produced with one DOP?

MHF remotely produced the shoot from the UK and sent one DOP to Maine. Before filming, we developed the interview questions, briefed RMS's marketing manager and supplied a detailed shot plan covering interviews, customer activity, hospitality environments, operational footage and use of the RMS platform.

Why were the RMS customer videos given a documentary-style treatment?

RMS wanted the customer stories to feel human and story-led rather than like traditional corporate testimonials. We therefore used a more observational, documentary-inspired approach, combining natural interviews with real environments, interactions and details from each hospitality business.

Can a SaaS customer case study video show the software as well as the customer?

Yes. For RMS, the platform was shown within the context of each customer's real operation rather than treated as a separate product demo. This allows a SaaS case study video to communicate both the human experience of the customer and the practical role the technology plays in their business.

Can customer case study footage be repurposed for sales and social media?

Yes. A well-planned customer interview can create far more than one finished film. Individual answers can become short social clips, customer quotes, sales assets and focused proof points, while the supporting footage can be reused across wider marketing content. This is a key part of our case study video production approach.

Can MHF Creative produce customer case study videos outside the UK?

Yes. The RMS project is an example of how we can plan and remotely produce an international customer shoot while keeping the on-location crew deliberately small. We can develop the story, interviews and production plan before filming and build the right crew model around the location and project. To discuss an international customer story, talk to MHF Creative .

Start a Project

Turn your customers into your strongest proof.

Create customer stories that work across sales, social and marketing — not just on a case study page.

We help B2B and SaaS brands turn real customer experiences into credible, story-led films that give prospective buyers a reason to trust what they are being told.

Our case study video production approach combines interview strategy, production and storytelling with the flexibility to turn longer customer films into short clips, individual proof points and wider campaign assets.

For brands looking specifically to build trust through the voice of their customers, explore our customer testimonial video production . We also work with hotels, hospitality technology companies and businesses across the wider sector through our travel industry video production services.

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