Hospitality business featured in the RMS customer story video series.

RMS. Hospitality stories that show the product at work.

Real hospitality businesses. Real operational challenges. One platform used in different ways.

A customer story video series for RMS, filmed with hospitality businesses in the US to show how its technology supports the people using it every day.

Explore the Series Customer Story & Case Study Production

The Series

01 Customer Stories

02 Hospitality

03 US Production

The Brief

Grow awareness in the US. Let customers provide the proof.

Following its rebrand, RMS wanted to reach more hospitality businesses in the US and show what its platform looked like in the hands of real customers.

We focused the series on businesses in New England, using customer interviews and real working environments to show how the technology fitted into very different day-to-day operations. As part of our international video production work, we coordinated the US filming locally while keeping the creative approach consistent across the series.

The result was a collection of customer case study videos built around real experience rather than product claims.

Build US relevance

Feature hospitality businesses in New England to give prospective US customers stories closer to their own market.

Show the product in use

Demonstrate RMS through real operational challenges rather than relying on a traditional product-led explanation.

Put customers at the centre

Let the people using RMS explain the value in their own words, creating credible proof for prospective buyers.

The Customer Stories

Same platform. Two very different businesses.

Rather than explain RMS through one generic product story, we showed how it fits into two very different hospitality businesses.

One film follows an RV park. The other takes us inside a family-run hotel business. Together, they show how the same platform supports different people, operations and guest experiences.

Select a customer story to watch

RV Park Wild Acres Park · Maine

Wild Acres Park

A customer story following the day-to-day realities of running an RV park, and the role RMS plays in supporting the operation and guest experience.

Hotel The Lafayette Hotel · Maine

The Lafayette Hotel

A story centred on a family-run hotel business, showing RMS through the people managing the property, its operations and the wider guest experience.

One Platform · Different Realities

The value of the series comes from seeing the same technology through two different businesses, giving prospective customers more than one way to recognise where RMS could fit.

Production Approach

How we produced the RMS customer case study video series.

Two customer stories. Two filming days in Maine. One carefully planned production.

MHF developed the interview structure, story themes and filming plan in advance, then remotely produced the shoot from the UK while a DOP captured both locations on the ground.

RMS's marketing manager was given the questions and interview guidance needed to draw out natural answers, while the DOP had a detailed shot plan covering people, locations, operational moments and RMS platform footage.

The aim was to make each customer case study video feel observational and human rather than like a conventional corporate testimonial.

Pre-production

Build the story before filming

We developed the interview questions, story themes and shot requirements before the camera arrived, giving the RMS team and DOP a clear plan for each location.

US Production

Keep the on-location crew small

One DOP filmed both hospitality businesses over two days, keeping the production unobtrusive while still capturing interviews, working environments and supporting b-roll.

Creative Direction

Film real moments, not staged testimonials

Natural conversations, observational footage and a stronger sense of place helped the films feel closer to short documentaries than traditional talking-head videos.

Filming: 2 days
Crew: 1 US DOP
Location: Maine, USA
Delivery: 2 customer story films

Customer story video content that works harder.

The interviews and supporting footage gave RMS more than two finished customer stories. Strong answers, customer soundbites and documentary b-roll could also be repurposed into shorter content for sales, social and ongoing marketing.

Hero customer films

Sales clips

Social cutdowns

Customer soundbites

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Got a customer story worth telling?

We help B2B and SaaS teams turn real customer experiences into credible films that build trust, support sales and show what working with you is actually like.

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