Awin required a video that informed their target audience of the amazing partnership they have with Klarna and how 1300 of thei brands on Awin have successfully benefitted from this partnership in terms of reach, awareness and conversion.
They needed the video to be informative but human and to explain in a conscise way why brands should partner with Klarna on the Awin affiliate network.
Filming took place over the course of 1 day at the Klarna headoffice in London.
We shot an interview with their Affiliate lead as well as b-roll footage.
We then merged this footage with animation footage of the Klarna APP and software as well as enhancing key messages such as conversion, clicks with a modern and fresh editing approach.