A B2B partnership film combining interviews and animation to explain the value of Awin and Klarna working together.
The Challenge
Awin needed to explain what its partnership with Klarna meant for advertisers without getting lost in the detail.
We built the film around people first, then used animation to make the proposition easier to understand and remember.
01
Explain what Awin and Klarna were offering together in a way buyers could quickly understand.
02
Use people from both businesses to give the proposition a more credible, conversational voice.
03
Bring key ideas to life visually without turning the film into a technical explainer.
The Creative Solution
We used people from both businesses to explain the partnership, then animation to make the proposition easier to follow.
Awin × Klarna Partnership Film
Explore B2B Video ProductionThe Result
The film became Awin’s highest-impression social video at the time.
It also gave internal teams a clearer way to communicate the value of the Klarna partnership — the same principle behind our case study video production work: make the story credible, clear and useful to the audience.
Social Performance
Highest
number of social impressions for an Awin video at the time.
01
A complex partnership was turned into something audiences could understand quickly.
02
Awin teams responded positively to the film’s clarity and visual treatment.
Start A Project
We help B2B teams turn partnerships, products and complex ideas into films people can understand quickly.