Etsy approached MHF Creative to make a large batch of social media videos featuring two makers based in Brighton. They wanted to maximise their video production filming day and shoot a lot of different video content styles that could be repurposed into stand alone short social media videos that would give their audience an insight into the makers life and creative design approaches. They also required video content that would align with their values of community, sustainability and one focused around christmas a key commercial time for this ecommerce platform.
The social media video campaign was broken down into different video types. We then filmed each maker over the course of 1 day following them from their homes, to their studios. The filming day involved shootinginterview content, Voiceover content, B-roll and footage of the designers making their products.