Explainer Video Campaign
AWIN
Awin, a leading global affiliate marketing company with offices in London, Berlin, and the USA, underwent a strategic relaunch to adapt to evolving market dynamics. This relaunch included introducing three distinct platform offerings: Awin Access, Awin Accelerate, and Awin Advance. Each platform caters to specific demographics and unique business needs within the affiliate marketing landscape.
Effectively communicating the value proposition of these new tiered offerings to a diverse audience became a critical challenge. Awin needed to educate potential clients on the benefits of affiliate marketing and how their platform specifically addresses advertiser needs for greater control and performance-based pricing.
Recognising the power of engaging content, Awin turned to targeted animated explainer videos. These videos were designed to be informative and visually appealing, aligning perfectly with each platform's unique value proposition.
Awin's global reach demanded voiceovers in multiple languages, resulting in varying video lengths. To meet this challenge, MHF Creative employed advanced animation and precise editing for synchronisation. This meticulous attention to detail ensured Awin's video campaign effectively communicated its message globally with cultural authenticity and narrative coherence.
MHF Creative undertook the task of sourcing and curating creative stock characters and imagery to construct each animated world. This involved a meticulous process of selecting elements that not only aligned with Awin's messaging but also contributed to the visual appeal of each animation. Careful consideration went into choosing characters and visuals that would resonate with the target audience while maintaining the overall brand identity and storytelling coherence. This resourceful approach ensured that each animated world was not just visually captivating but also effectively conveyed Awin's message.
Informed by thorough research and analysis, Awin's subscription offers were precisely tailored to distinct demographic segments. Content was thoughtfully crafted to directly address each group's unique needs, preferences, and pain points. Visuals, messaging, and tone were adjusted with precision to establish resonance with specific audience groups, creating a personalized connection.
The challenge of conveying key messages within a 60-second time frame was met with strategic storytelling techniques that engaged and resonated with viewers. Despite the complexity of the subject matter, the script was meticulously optimised for clarity, ensuring that even intricate information was digestible. Through iterative refinement, the script evolved to its most compelling and effective form, making it a cornerstone of the campaign's success.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.
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