Unlocking the Power of Affiliate Marketing With Awin
Awin is a global affiliate marketing platform that connects advertisers with publishers to help drive sales and increase revenue. In today's competitive digital landscape, Awin recognized the need to educate potential customers about the benefits of affiliate marketing and showcase the advantages of their platform over big digital advertisers. To achieve this goal, Awin partnered with MHF Creative to create an animated explainer video campaign. The campaign aimed to educate potential customers about affiliate marketing and how Awin's platform gives advertisers more control and the ability to pay only for results. In this case study, we will explore the client challenge, MHF Creative's approach, and the successful outcomes of the project.
Awin's business model is complex, and they faced a significant challenge in explaining it to potential customers. In addition, Awin needed to stand out from the crowded market of Google paid ads and showcase the benefits of affiliate marketing. Awin recognized that potential customers often found it challenging to understand how affiliate marketing works, and they needed an engaging and informative video that could explain their platform's unique advantages.
Furthermore, Awin wanted to communicate that affiliate marketing gives business owners more control over their advertising and the ability to pay only for results. Awin realised that an animated explainer video campaign could help them achieve their goals and educate their target audience about affiliate marketing and the advantages of their platform.
Finally they required the animation video to be localised into 9 languages for each of their core global markets.
To accomplish this, Awin collaborated with MHF Creative a leading video production and animation company in London to create a explainer video that would simplify their message and showcase the benefits of affiliate marketing.
MHF Creative took a collaborative approach to the Awin project, working closely with their marketing and design teams to ensure that the final product aligned with their brand messaging, guidelines and vision. Awin provided the initial script for the 1-minute video, which MHF Creative used as a starting point for the project.
MHF Creative then took the script and sourced illustrations from stock websites to create a comprehensive storyboard. The team worked diligently to ensure that each illustration effectively communicated the core messaging of the video, while also aligning with Awin's branding and marketing objectives.
Once the storyboard was complete, MHF Creative presented it to Awin's marketing team for review and feedback. This collaborative approach ensured that the final video effectively communicated Awin's message and was aligned with their overall marketing strategy.
Once the storyboard was approved, MHF Creative began the animation video production process. This involved bringing the illustrations to life through a combination of 2D animation techniques. The animation was designed to be visually engaging and captivating, with a mix of movement and visual effects that would capture the viewer's attention.
Throughout the entire process, MHF Creative maintained open lines of communication with Awin's marketing team to ensure that the final product met their expectations. The collaborative approach resulted in a visually stunning video that effectively communicated Awin's message and showcased the benefits of affiliate marketing.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.Book Now