AmTrust Employer Brand Video Production
Turning company values into stories people can believe.
MHF Creative created an employer brand and company values video for AmTrust, using its senior leadership team to bring the culture and values of the business to life.
Project
Employer Brand Video Production
AmTrust wanted a company values video that made its culture feel credible through the people leading the business.
That meant moving beyond corporate statements and giving the senior leadership team space to explain what the values meant through their own perspectives and experience.
The production brought an additional challenge. Filming in the City of London came with strict precautions and tight limits on where we could film and what we could capture inside the office.
AmTrust therefore needed an employer brand video production agency that could work comfortably within those restrictions without allowing the finished film to feel restricted.
We focused the employer brand film around strong interviews, carefully chosen locations and the genuine voices of the leadership team, allowing the people to carry the story even when the filming environment was tightly controlled.
The approach reflects how we think about employer brand video production . The environment can be controlled. The story should still feel human.
The Creative Decision
Work within the restrictions. Keep the people at the centre.
The Creative Solution
The film brings AmTrust's values to life through the voices of its senior executive team.
Rather than treating the values as a list of statements, we used personal perspectives and real experiences to give each one meaning and show how leadership understood the culture behind the words.
AmTrust Employer Brand & Values Film
Explore our employer brand video workExtending The Filming Day
The values film was only one part of what we captured with the AmTrust senior leadership team.
On the same day we also filmed a fireside conversation, giving the leaders more space to talk about the business, its culture and their own perspectives.
We then shaped the material into individual films for each leader, turning one production day into a wider collection of employer brand and leadership content.
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Senior leaders came together to explain what the AmTrust values meant in practice.
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A longer conversation created room for leadership perspectives that went beyond the core values film.
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Each leader also became the focus of their own film, giving AmTrust more specific content to publish individually.
Leadership Content
The longer interviews gave us enough material to create individual films around each person, allowing their perspective to work as standalone content as well as part of the wider AmTrust story.
Explore our thought leadership video productionThe Value
One production day can do more than deliver one film. It can create a wider content programme.
Employer Brand Video Production
A company values video should help people understand the culture behind the words.
For AmTrust, we created an employer brand video built around its senior leadership team, using their own perspectives and experiences to give the company values meaning.
Rather than asking leaders to recite corporate statements, we focused on what each value looked like in practice and how it influenced leadership, decisions and the way people worked.
It is the same principle we bring to our employer brand video production work more broadly. The strongest employer brand films do not simply state what a company believes. They show what those beliefs look like through real people and real experience.
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Company values become easier to understand when someone can explain what they mean inside the organisation rather than simply repeat the wording.
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Examples from leadership can show how a value influences decisions, relationships, behaviour and the way people work together.
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Employer brand video feels more credible when the language sounds like the person speaking rather than a prepared corporate statement.
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A company values film should do more than name the values. It should make the employer brand and company culture they represent easier to understand.
The Goal
Do not just tell people what the company values are. Show them what those values look like in practice.
Employer Brand Content Production
The AmTrust production was planned around more than one employer brand video.
With the senior leadership team together in one place, we used the filming day to create several types of content while making efficient use of their time.
The same production delivered the main company values video, a longer fireside conversation and individual leadership films that could work as standalone content.
This allowed one employer brand video production to become a broader library of culture, leadership and communications content for AmTrust.
Explore our thought leadership video production01
Employer Brand Video
Senior leaders explained the AmTrust values through their own perspective and experience, creating the main employer brand film.
02
Fireside Conversation
The same filming day also captured a longer conversation around leadership, culture and the wider business.
03
Leadership Video
The interview material was reshaped into individual leadership videos so each person had content focused on their own voice and perspective.
04
Content Library
One carefully planned filming day created a wider library of employer brand, culture and leadership content that AmTrust could use across different communications.
The Value
Plan employer brand video production around the wider content need. Not just the main film.
Employer Brand Video Production
We create employer brand and company values videos built around real people, real experiences and credible stories.