Employer Brand Values Video Amtrust

The Client

AmTrust Financial Services, Inc. is a multinational property and casualty insurance company headquartered in New York City and London.  Through acquisitions and organic growth, AmTrust has expanded nationally and internationally. It offers various insurance products tailored to niche markets and is recognised for its financial stability and innovative solutions.  

The London office of AmTrust Financial Services, Inc. required a values video to address the unique challenges and opportunities present in the competitive and dynamic London insurance market. Featuring senior executives based in London, the video aims to differentiate AmTrust by showcasing its core values of integrity, innovation, and customer-centricity, while also fostering trust, navigating market complexity, and demonstrating expertise in local market dynamics and regulatory landscapes.


Our Approach

our video production team spent the day at the Amtrust International Head Office in East London, capturing the essence of their corporate values. Over the course of the day, we interviewed nine executives, each passionately discussing a core value and its implementation within AmTrust. From integrity to innovation and customer-centricity, these leaders provided invaluable insights. To complement their interviews, we captured vibrant b-roll footage of the bustling office environment and striking hero shots of the executives. This collaborative effort resulted in a visually compelling representation of AmTrust's commitment to their values.