Outside Clinic Employer Brand EVP Campaign
Turning the EVP into stories people could see themselves in.
MHF Creative created one hero employer brand film and four individual EVP films for Outside Clinic, each built around an employee whose experience brought a different part of the proposition to life.
Project
The Employer Brand Challenge
Outside Clinic optometrists work remotely, travelling from home to customers rather than coming into one shared workplace. The production needed to follow that reality.
There was no central filming location. The entire production took place on the road around four different optometrists and the communities they worked in.
MHF Creative planned an efficient filming journey around each contributor. We travelled to their homes, filmed their individual interviews and personal stories there, then joined them on the road as they travelled to visit customers.
That made logistics a significant part of the production. Routes, contributor timings and customer visits all had to work together so we could move efficiently while still giving every employee story enough time and attention.
It also meant the films could show the job as it actually happened. Viewers could see the independence of working remotely, the journeys between appointments and the personal interaction with customers inside their own homes.
Those real working moments gave each of the four EVP stories something different to build around, while the hero film could bring those experiences together into a wider picture of working at Outside Clinic.
That real world approach is central to our employer brand video production work.
The Production Approach
No central set. No single workplace. Four people, four journeys and a production built around the road.
The Hero Film
The hero film brings four optometrist stories together into one clear picture of working at Outside Clinic.
Each employee story explores a different part of the EVP, while footage captured at home, on the road and during customer visits shows what the role actually looks like.
The result is an employer brand video built around real working experiences rather than statements about culture.
Outside Clinic Employer Brand Film
Employer Brand Video ProductionShaping The EVP
Each optometrist was connected to a different part of the EVP.
The interviews were shaped around the experiences each person could speak about most naturally, then supported by real moments from their working day.
01
We focused each interview on the part of the proposition that matched that employee’s own experience.
02
Journeys, customer visits and everyday working moments gave the interviews visual proof.
03
Each EVP film stood alone, while the hero film brought the four perspectives together into one employer brand story.
Do not ask four people to explain the same EVP. Give each person the part they can prove.