Recruitment Marketing Video Campaign - Outside Clinic
Outside Clinic have just recently been acquired by Optimism Health Group and with the ageing population in the UK, the brand has big growth ambitions and needs to increase its headcount of optometrists to 125 across the UK. One of the main challenges that Outside Clinic has when recruiting talent is the perceptions of domiciliary eyecare and this can be barrier for optometrists who feel it may be less superior to high street optomoetry.
They needed a video production company based in the UK who could help them change these perceptions and connect to the emotional triggers as to why people choose to become optoms and make a difference to the lives of their patients.
The recruitment video campaign also needed to show clearly the postive impacts that working for Outside Clinic can have on both your professional and personal life and the unique employee value proposition it offers in comparison to its main competition with a particular focus on flexibility, weekends off and personal well being compelling the right candidates who will thrive in this culture to apply for a role with Outside Clinic.
This video was the Hero video that raises awareness about the Outside Clinic and gives the viewer an insight into their employer brand.
The video edits together the stories of 4 optometrists who work for Outside Clinic, sharing their experiences of the role and the positive impacts its had on their day to day lives.
As your video production company we understand that your culture doesn't just exist within the walls of your office but within the stories and experiences of your employees wherever they happen to work.
In this video campaign we focused on the role of the Optometrists who work remotely and on the road visiting patients. Each video story focuses on a key element of the Outside Clinic employee value proposition, giving space to each individual story illustrating both the personal and professional impact working at Outside Clinic can have.
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Simon's Career Story
Simon's story focused on his preconceived misconceptions around domiciliary eyecare and how the role has changed these and enabled him to pursue his love of outside activites and sport promoting his overall wellbeing.
Kiran's Career Story
Kirans story focused on her being a working mother and a super optom. We see Kiran on a normal working day and how the flexibility her job gives her enables her to enjoy family time with her children.
Steve's Career Story
Steve story focuses on the ability to pursue clinical excellence and go beyond the parameters of his role by working on external charitable initiatives and the NHS. In his story Steve shares where his passion for optometry comes from and the very personal heritage of optometry within his family
Jaclyn's Career Story
Jaclyn's story focuses on making a difference to her patients lives and she shares a story where she saved a patients life through the work that she did. As a keen hocky player Jaclyn shares her passion and ability to pursue this sport due to not having to work weekends.
The recruitment marketing video campaign launched on the 28th june 2021 - so its too early as yet to see the results of this campaign.
However we are very please that it has already been featured in the trade press specifically Optometry Today and Optician in the first 24 hours of launch.
