DevOps Enterprise Summit is a conference for the leaders of large, complex organisations implementing DevOps principles and practices. Their goal is to elevate the state of technology work, quantify the economic and human costs associated with suboptimal IT performance, and improve the lives of IT professionals around the world.
IT Revolution needed impactful video and photography content to promote their DevOps Enterprise summit. They approached mhf to capture the energy, excitement, networking and knowledge on offer at DevOps Enterprise Summit London 2019 and package it into video and photographic content that they could use to promote their 2020 event in London and Las Vegas.
Showcasing both the US and UK DevOps events, the viewer hears why they should attend an event, what's unique about this event and gain an insight into what they may learn.
To capture the energy and scale of the event we produced a fast paced 90 second promotional video driven by VoxPops with visitors, speakers and exhibitors at the event set within the backdrop of the large exhibition hall in London. We wanted to understand why people came here, what's in it for them to engage the viewer and entice them to come to the next event. We then produced a 30 second version of the promotional video for social distribution and a pre-roll ad campaign.
We also delivered over 1000 edited photos from across the three days, including photography of every speaker, stand and book signing, as well as shots of people enjoying themselves and networking.
Showcasing the Devops London event told from the perspective of the attendees and why they come to Devops.
Our photography captured the energy and buzz of the event showcasing the scale of the event, the variety of the live talks and all the social interactions on the day. One of the main themes of the event was People, People, People so it was very important that our photography captured people during candid moments and showed the relationships being built throughout the day.
The Video Campaign resulted in the 2020 DevOps Summit being fully sold out to 2000 visitors and 50+ vendors.